First Images Of BMW 330e Plug-In Hybrid + Video


Without a doubt, the most exciting news in the BMW 3 Series Facelift press pack is the launch in 2016 of the BMW 330e, the plug-in hybrid sedan. Along with the BMW X5 xDrive40e, the 330e hybrid paves the road for future eDrive-powered model arriving before 2020.

Today, we have the first official photos of the 330e, along with a launch film showing the new hybrid in action. The BMW 330e will be powered by a plug-in hybrid drive system with a combined output of around 250 hp and 310 lb-ft (preliminary), giving the BMW 330e a 0–60 mph acceleration time of approximately 6.1 (preliminary) and a top speed of 140 mph (preliminary).

bmw 3 series sedan wallpaper 1920x1200 12 750x469 First photos of BMW 330e plug in hybrid

BMW 330e

The new BMW 330e is also capable of traveling up to 22 miles in all-electric mode and therefore with zero local emissions. The new 3 series plug-in hybrid will take advantage of the ‘situational awareness’ that the X5 eDrive has with the addition of new features including Real Time Traffic Information.

*Editor’s Note: This post appears on BMWBLOG. Check it out here.

Take a look below at the first images and the short film.

bmw 3 series sedan wallpaper 1920x1200 11 750x469 First photos of BMW 330e plug in hybrid

BMW 330e


BMW 330e

Category: BMW

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33 responses to "First Images Of BMW 330e Plug-In Hybrid + Video"
  1. Let’s have the charging cable hanging into the traffic.

  2. ffbj says:

    So the implication is calm, easy, ev driving in the initial opening of the video with light melodic music, and then pulse pounding hard driving base line for the gasoline highway driving. How creative and imaginative.

    1. Lustuccc says:

      Another Hybrid? pfffft!

  3. Speculawyer says:

    Is it an energy vampire? It sparkles like those teen vampire movies.

  4. James says:

    Does that lightning-blue streak follow the car around and hover when the car is plugged in like in the photos? That would definitely attract attention that it is an electric car.

    Evident that this is done to demonstrate to the viewer that this isn’t just an ordinary 3 Series. It looks just like an ordinary 3 Series, after all.

    It kinda sucks that legacy ICE-makers choose to crawl towards electrification by building PHEV and hybrid versions of their standard models – stuffing batteries in the trunk to meet governmental mandates. That said, they are price-wise and compliance-wise, the bridge to our electric future. The price of the batteries dictates this underwhelming approach…But to look at the cup half full, this is the way they are creeping towards more battery sales and cheaper batteries.

    If we look towards a faster, less tedious migration of oil burners to electrics, we know we have only Tesla Motors to look at for that bright light on the horizon. We cheer for Tesla because if they succeed in their goals, Falcon Wing Doors and all – we can look forward to more national security, cleaner air for our families to breathe and at least a somewhat slower temperature escalation of our climate.

    I see BMW is hopping on the eco-wagon to sell hybrids. It’s OK, they have to. Legacy automakers cannot cut off their own legs by saying an electric car is superior to their evolved 19th century, explode-and-bang stock of high station wagons ( CUVs ) and expensive sedans. In this way, they show trees and oceans and slant the marketing of these cars to environmentalists – and that’s Ohh Kay!

    1. James says:

      * for now.

    2. mustang_sallad says:

      the BMW dealer in my area has an i3 and an i8 prominentnly on display in front of the dealer…

      1. James says:

        Do you prominently have $135,000 for a 2 seater that requires trained dealer techs – yes, more than one – to remove the hood?

        Do you have $50,000 for an 80 mile city EV that requires pricey proprietary repair of it’s plastic/cf sandwich and aluminum parts by a trained BMW dealer?

        Do you ever hear the term: “Window Dressing”?

        1. Braben says:

          “Do you have $50,000 for an 80 mile city EV that requires pricey proprietary repair of it’s plastic/cf sandwich and aluminum parts by a trained BMW dealer?”

          As opposed to your “bright light on the horizon” Model S, which costs $80,000+ and requires pricey proprietary repair by a Tesla-certified bodyshop, where even minor accidents can result in a total loss?

        2. Jordan says:

          If you want play you got to pay. If I had that kind of desposible money to buy an i8- I would. Heck I probably have a tesla too.

          1. James says:

            The big question is – if you could only have one – and, you needed it for family, commute and all-around duty, which one would you buy?

  5. James says:

    Did anyone else notice the Tesla knockoff wheels?

    🙂 Is BMW sending some sort of message there?

    1. Trace says:

      You really hate BMW, don’t you?

      Did one run over your dog in a past life?

      1. EVer says:

        BMW has never had Turbine Rims, clearly inspired by the Model S

        1. Trace says:

          I read nothing to indicate that these are the final wheel design of this particular model.

          Turbine rims are a popular fashion trend in aftermarket wheels that predate the Model S introduction by a few years. The accusation of copycating is either telling that the poster is being petty, or he’s just ignorant of the wheel style’s history.

      2. Ricardo says:

        I get the impression he hates everything non-Tesla.

        1. James says:

          I guess you’re not paying attention. If so – you’d notice I mention facts – not hate, hatred or loathing. If BMW would just make a car worth praise, I would praise it.

          You don’t listen to facts because your mind is clouded by love of brand.

          I’m completely independent and only commenting on attributes.

          If there is only one caveat it is that I am an American and proud of my country and what it has accomplished in it’s very short history. Yet, my nationalism and pride of nation – and my excitement for American jobs, strong economy and trying to buy American when possible… I won’t buy American if American means “inferior”. That has sadly been the case for many decades.

          With Tesla – and to a lesser extend, GM’s Volt – there are two highly unique products that can make a difference in making the world a better place. Americans haven’t had much to brag about in autodom for a long time. Today – an American company designed a car like non other ( Tesla ), that does things no other car can. In the Volt, you have a common-man’s solution to no tether to charging stations – an amazing EV solution 90% of the time!

          Let’s see any other automakers foreign or domestic come up with pieces that challenge the accomplishments of these two vehicles and I will praise them – tout them – comment on their attributes ( and yes, shortcomings ) as such.

          Unlike you – I’m just not blinded by brand nor country.

          Germans have made fine automobiles, that is for sure. My family was a Mercedes family for decades. BMW 3 Series has owned the sector it invented ( thanks to an American – Bob Lutz ) – and if you love infernal combustion – I think you can tout those cars as the world’s best.

          I don’t happen to love ICE ( evolved 19th century tech ). For many many many many many reasons.

          1. Trace says:

            Of course you do. I’ve read measured, thoughtful and decent responses from you on this site about any other car maker. But on the BMW specific stories, your posts reek of invective, accusatory assumptions, and derisive editorializing.

    2. Jordan says:

      Got to admit those tesla wheels that you call look pretty good on the 330e. Good looking car!

    3. Nix says:

      I don’t have any problem with BMW doing what Tesla has done with the Model S.

      In fact, the more BMW follows Tesla’s lead, the better. Heck, the best thing BMW could do would be to get in bed with Tesla and join the Supercharger network and help build it out. Tesla has already made that offer to all car makers who want to partner.

  6. Baillies says:

    Is that a Mennekes connector similar to tesla outside US?

  7. Ford Prefect says:

    So does this mean the following will be in production soon based on the crazy BMW nomenclature:
    225e Active Tourer
    330e Sportwagon

    1. Just_Chris says:

      I hope so,

      Along with the BMW X5 xDrive40e and i3 and i8 things start to look good for BMW

  8. Steve says:

    First images? Well, to me, I can’t help but think I first saw this car in November 2011…

  9. Just_Chris says:

    I am in two minds with these light weight plugins’, are we going to get less full electrics or full electrics with a REX’s as these enter the market? or are we going to get the same uptake of full blooded EV’s but a lot more public charging stations and an acceleration toward greater adoption of EV’s in general?

    I am not sure, at the moment I think if it has a plug and is sold in big numbers, I am happy but I struggle to get excited about PHEV’s compared to my Leaf they just seem like a step backwards for me at a big price premium.

    I guess only time will tell if these are a good thing or not, at least we appear to have shifted away from car companies saying emission targets are impossible to hit toward cars that hit emissions targets.

    1. Dan says:

      Chris I agree- but I see this step with BMW as a transition to eliminating the petrol engine. It’s a way to direct the current customer to the future of EVs. BMW has a goal of doing away with fossil fuels by 2024. Eventually all automobiles will catch up like they did to the Leaf, Tesala and more recently the i3 (which I have one). I embrace technology and what will come out in five years will probably make any rhetoric obsolete.

    2. Mikael says:

      The most important thing is to look at this from both sides of the spectrum of car buyers.

      Leaf buyers and pure electric buyers are one part of buyers, often wanting that special technical edge or environmentally aware, or when subsidies are large enough just wanting to get around cheap.

      These PHEVs like the BMW 330e are for buyers that go to BMW to buy a 3-series BMW but end up driving partly electric. That’s a major part of the buyers and buyers who didn’t really have the wants or thought about going (partly) electric before.

      So it’s great. And there will still be plenty of models and increase in sales for BEVs too for everyone who want to go all the way.

  10. Karl says:

    I have been holding off from getting a new car- and this might do it. But I hope BMW will introduce this hybrid engine in the sportswagen. Good looking car.

  11. EBE says:

    Hey its hard to complain about the 3 series, and at least they put the charge port in the right spot (left fender) instead of my I3’s poorly located port.
    the wife approval rate will be high on this one.

  12. Priusmaniac says:

    22 miles ev autonomy, double that of the Prius Plug-in, that is really a “huge performance” only BMW could accomplish. Or perhaps even GM did better or why not a VW Golf? No, impossible, 22 miles is the theoretical limit, beyond starts science fiction. Is it really too hard to copy paste the i3 rex system into that series 3 carcass?

    1. Trace says:

      It might if the handling and performance of the car suffers and becomes very in “3-series” like. I’ve owned one for years and its strengths are in cornering and handling responsiveness. If the weight of 50 mile capacity batteries compromises that signature 3-series handling (ie: taking a cloverleaf 15-20mph above posted speed limits easily) then it’s no longer a spirited performance sedan, but a German Malibu.

      1. Trace says:

        That would be very un 3-series like… Autospell! Ergh!