Ford Opens Fathom EV Pickup Invite List Ahead of Launch Pre-orders will open next year, but Ford is offering people the chance to beat the crowds. By Iulian Dnistran News - Oct 14
The Fathom Is Ford's Shot At EV Redemption. The CEO Knows He Has To Get It Right Ford's $30,000 electric pickup is its opportunity to reset its EV business, but it won't be easy. By Rob Stumpf News - Oct 1
Ford Wants Its $30,000 EV Truck To Do Something Only Tesla Has Done Ford wants to sell 100,000 Fathom pickups in its first year. It won’t be easy. By Iulian Dnistran News - Sep 3
Ford’s $30,000 Fathom EV Truck Appears More Conventional Than Expected Ford's CEO called the Fathom “not a pickup” with “new silhouette.” New photos show something much more familiar beneath the camo. By Andrei Nedelea News - Sep 2
EV Reveals Have Gotten Way, Way Too Drawn Out. The Ford Fathom Proves It Here's why automakers now announce products years before building them, and why they're unlikely to change course. By Mack Hogan Opinion - Aug 7
