Porsche Taycan Electric Car Racks Up Over 20,000 Orders

MAR 9 2019 BY MARK KANE 18

Not only does Tesla have a long list of customers waiting for upcoming EV models

Porsche CEO Oliver Blume said at the Geneva Motor Show that demand for the all-electric Porsche Taycan exceeds expectations.

There are more than 20,000 potential buyers worldwide who decided to register their interest in buying Taycan and paid the €2,500 deposit (Europe) without even seeing the final design of the new model. It would explain why we read news about an increase of production plan.

The production version is to be unveiled in September at the Frankfurt Motor Show, while sales should start by the end of this year.

Interestingly, roughly 3,000 of the registered purchase intentions were received from Norway alone.

In Norway, 3,000 advance orders for the Taycan have already been placed. Can you tell us about the global response in detail?

Blume: It is not yet possible to pre-order the Taycan; however, for €2,500, people can register their interest in buying one as part of a depositor programme – and around 20,000 customers have already done so worldwide. This is a significantly higher figure than we expected: we usually only see ordering peaks after the first driving reports are available, when the vehicle is presented, and when customers have been able to sit in the car in real life.

What does this high level of demand mean for delivery times? You had previously planned for just 20,000 units a year. 

Blume: In light of the extraordinarily high level of demand, we will increase our production capacities. If there are waiting times, we might take the opportunity to gently introduce customers to the Taycan; so for example, we could make a Panamera plug-in hybrid temporarily available to customers before they receive a Taycan. But right now we’re awaiting the start of production before we talk about specific delivery times.”

Porsche Taycan

Categories: Porsche


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18 Comments on "Porsche Taycan Electric Car Racks Up Over 20,000 Orders"

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“There are more than 20,000 potential buyers worldwide who decided to register their interest in buying Taycan and paid the €2,500 deposit (Europe) without even seeing the final design of the new model.”

I would wager most put down the deposit specifically because they saw the Mission E concept and assumed they’d get something at least as good.

What do you think of the mission e cross turismo concept? Is it attractive?

Isn’t it amazing that compelling EVs that don’t look like weird-mobiles and instead look sexy actually sell?

Here is another example that EVs are wanted.
Tesla alone cannot do it.
There people that are going to wait for their brand of choice.
You have Porsche peoples, Mercedes Peoples, Tesla peoples, etc

Bring them on and bring them in sufficient quantities

Strongly agree. Cars are one of the few places where even in 2019 we see pockets of strong brand loyalty. For many car buyers, going from gasoline (or diesel) to electrons is a very big leap, and asking them also to switch from their preferred brand X to brand Y at the same time is simply too much. This is one of the reasons why I keep saying over and over on this site that we need the greatest diversity possible in EV offerings — as many types of vehicles in as many sizes and from as many manufacturers as possible.

Yep. Bring them on in all form factors and price ranges.

I believe Elon Musk stated that Tesla couldn’t get enough people to switch to EV’s on their own. Remember just a few years ago when other automakers were screaming and insisting that “nobody wants electric cars!”?

Now almost all of them are coming out with at least a plug-in hybrid, while others are trying to release a Tesla fighter/killer EV of their own after years of losing sales to them, not to mention race videos with many of their vehicles getting stomped in races by an lowly electric car that could also be used as a daily driver.

Tribal correct

Very good news for the EV market AND 350kW CCS charging stations.

Well Done Porsche! Now all that’s left is the final production model, pricing and final stats, along with actually producing it. When is production supposed to start?? 2021? Is this about the time Tesla should have the new Model S? And then there is the nice looking Audi GT. MB has a new S EV coming as well. The more options the better.

Taycan production starts later this year, deliveries are expected early next year.

You know nothing about other cars even though you come here every day. All you do is try to bash them with your uninformed nonsense.

Why do you keep talking about “sales later this year”? Just a few days ago, Porsche said quite definitely that customer deliveries will start only in early 2020 — and it’s not the first time they mention 2020 deliveries, either…

Do Not Read Between The Lines

Who knew?!

Oh yes, we did. We being everyone who follows EVs.

It happened with Tesla, it happened with the iPace, it’s happened with the Taycan, the KoNiro have demand outstripping supply and I have no doubt that if Toyota released a long-range Prius BEV, they’d get pre-orders up the wazoo.

??? Only 20k?
I was expecting 40-50k orders.
Maybe this will not be the Tesla competition I was hoping.

Those numbers are not orders. Not even pre-orders in fact, 20.000 registered their interest for a Taycan. That alone pushed Porsche to double production in the first year from 20.000 to 40.000, they will sell them like hot cakes.

Wow 20,000 isn’t like the absolute lower bounds of how many Model 3’s are made EVERY MONTH? I guess Porsche is in production hell if it will take them a year to produce that many. I anxiously await the TSLAQ crowd declaring Porsche to have hit a demand cliff once they deliver 20,000 (however long it takes them to do that.)

This is a low production model – it’s going to be around $100k, depending on trim levels. They do not need to make Taycans as fast as Model 3s are rolling off the lines.