Fiat 500 EV Coming Later This Year, Forced to Market By CARB

MAY 30 2012 BY STAFF 4

Fiat 500 EV at the 2010 NAIAS

Fiat-Chrysler CEO Sergio Marchionne, while at a  media event last week at Chrysler’s Belvidere Assembly Plant,  told Automobile magazine, than an all electric version of Fiat’s popular 500 would be introduced in North America before the year’s end.

And he is NOT happy about it, saying Fiatsler  “will lose money on every car we make.”
CEO Marchionne said the electric Fiat 500 is being build strictly as  a compliance car to meet requirements in California and other CARB states for electric vehicles.  At least he is being honest with company’s intentions.
He did later add that there may be some value to letting Chrysler engineers get familiar with electric powertrains.  No word if these are the same engineers who designed and built four different electric vehicles already for Chrysler’s once prominent ENVI lineup.
According to Mr. Marchionne:

“The economics of EVs simply don’t work. On the 500 that Chrysler will begin selling in the U.S. next year, we will lose over $10,000 per unit despite the retail price being three times higher (than the standard ICE)”

The Fiat 500 EV first appeared at the 2010 NAIAS, and had a range of 100, the production version is thought to sport a more LEAF-like 75 miles.  No specs on battery capacity or performance have been made available at time of press.

Automotive News (sub) via Autobloggreen

Categories: Fiat


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4 Comments on "Fiat 500 EV Coming Later This Year, Forced to Market By CARB"

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“we will lose over $10,000 per unit despite the retail price being three times higher (than the standard ICE”

Really Marchionne? Can you tell me how that is? How come Nissan, Mitsubishi and Ford and managed to bring a compact BEV to market at a price that while it’s higher than a comparable ICE it’s not nearly three times as expensive and they aren’t losing $10,000 per?

It’s too bad you won’t take electric vehicles serious because a Fiat 500 EV would probably be a really cool little commuter. It’s so small an 18 to 20 kWh pack would probably be fine. Even at $700 per kWh(and you can do better than that) the battery would cost less than 14k and all the electronics and motor would surely cost less that the whole ICE power train so what are you adding to the cost of the vehicle? $12K? $14K?

How come you can’t sell an 18kWh 500 EV for $29,999 and make money?

I am really surprised that Sergio is so negative. I have always owned Chyslers and I wish they would come to the game with something interesting. The 500 will be a very interesting car. It would sell well – maybe too well for Sergio so he has to dis his own car before it even appears. I Bet the Chrysler engineers could cook something really cool if Sergio would just let them.

You can ad Sergio Marchionne to the list of EV nay sayers/ negative non visionaries.

Audi USA CEO: Johan de Nysschen (Volt, a car for idiots)
Chysler CEO: Sergio Marchionne (we will loose money on EVs)

Funny a new Viper was a priority – as are SRT Grand Cherokees, Chargers and Hemi hunks like the 300 SRT.

When Americans DEMAND PHEVs, EVs and EREVs – and just do not buy the hunks of 19th Century iron they stamp out for us —- then, and maybe then will they stop the government compliance dance.

Fiat was required by the feds to build a Dart that got at least 40mpg ( HiGhWaY…) before they could buy their majority ownership of Chrysler. What we got was a rebodied Alfa that just eeks through the 40mpg highway door. Chrysler will have to be drug kicking and screaming into the 21st century.