Zero Motorcycles Slashes MSRP By $1,350 Across ’15 Model Line
Zero just announced it’s cutting the MSRP by $1,350 across the entire 2015 lineup of electric motorcycles. That figures out to these prices:
Model ZF2.8 ZF5.7 ZF9.4 ZF12.5 2015 Zero FX $8,495 $10,990 2015 Zero DS $11,995 $13,995 2015 Zero S $11,995 $13,995 2015 Zero SR $15,995
Apparently, this is due to supply costs dropping:
“Seeing its battery costs fall and energy density increase faster than anticipated as it develops successive model years of high performance electric motorcycles, Zero Motorcycles has decided to deliver this increased value immediately to consumers in North America.
“As leaders in this space we believe it is important to pass on the benefits of improved battery technology and our increased scale to consumers as soon as possible to allow more motorcyclists to experience the thrill of electric,” said Richard Walker, Zero Motorcycles CEO. “We’re not here to do things as they’ve been traditionally done in the motorcycle industry. Making this change mid-season to deliver great value to consumers at industry-leading price points, rather than waiting for 2016, is just the right thing to do.”
Since most distribution partners across the world buy Zero motorcycles based on the US MSRP, Zero will be able to pass on the benefit of these newly announced prices to consumers in their local markets. In Europe, these cost reductions will allow Zero to absorb the currency impact of the weakened Euro without raising prices from their current levels.”
So that little red SR you were thinking of picking up for us? What’s holding you back? Stroll right over to the Zero site to put your money down now.