Nissan LEAF Prices Increase A Little Bit In Europe

APR 8 2018 BY MARK KANE 8

Nissan recently increased prices of the LEAF in Europe by several percent.

2018 Nissan LEAF

In the UK, pricing for the base Visia was £21,990. Now, it stands at £22,790 ($32,100), which is 3.6% more.

The differences vary a little bit between trims and countries, but it seems that prices went up in the whole Europe.

Maybe this is in response to Nissan receiving far more order for the LEAF that it can produce in a reasonable timeframe?

Read Also – Nissan Responds – Watch 2018 Nissan LEAF 40 kWh Fast Charging Issues

In March, Nissan delivered 2,172 LEAFs to Norway alone.

The number of orders in Europe exceed 20,000 and we believe Nissan will need several months to deliver all of these cars.

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8 Comments on "Nissan LEAF Prices Increase A Little Bit In Europe"

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They seem to need cash really urgently… bankwupt?

Nearly 2200 in Norway alone, so how many were delivered in the entire EU and worldwide? When will Nissan hit 10k/month? (Or did that happen last month?)

3000 in Japan in march and 1500 in USA.
In february 6339 worldwide.
In march from 3 countries they have over 6600.

Yup, demand is good.
Local Nissan dealer here has a couple of 2018 Leafs in stock. MSRP + Options + $1500 Markup.

Auto dealer lobbyist always squawk that competition is good and dealers help get consumers low prices (compared to Tesla) but they forget to mention this MARKUP crap. Any vehicle that has a slightly elevated demand will see it.

Probably to cover the future warranty claims when the batteries go bad.

Small differences like that are usually due to foreign-exchange currency fluctuations.
I suspect the weakness of the Pound Sterling — following the uncertainties of Brexit– made all the components that must be imported into the UK for assembly more expensive.
Nissan also have a plant in Spain (where the NV200 and e-NV200 are made) and also use a Renault plant in France ot make the Micra; I wonder whether they’re considering shifting Leaf production from Sunderland due to Brexit.

You got it all wrong!

Nissan’s income from selling the LEAF in Europe is only in pound sterling when it’s sold in the UK. The rest is mostly EUR and NOK, and the weak pound means they get more £££ per car than they did before, with no price change.

Labor cost (in GBP), meanwhile, goes down relative to the sales price (mostly EUR, with significant parts in NOK and GBP).

I think the new LEAF is simply selling a bit better than Nissan expected it to. It may not be possible to increase production much, at least not in the short run (batteries, for one thing, usually have long lead times – that’s why the LG batteries aren’t coming until next year’s LEAF). If you can’t make as many as people want to buy, you should increase the price. With slim profit margins a small increase in overall price can mean a big increase in profits.

This is a logical move if Nissan sees that it is likely to be production constrained for a while, maybe even if not. The profit on a car is naturally only a small part of the final price, so if you can get a few percent more with little or no impact on the number you sell, it translates to significantly higher profits.

Hopefully they will soon have to drop the price again because of increased competition. But frankly it looks like it may be a while in Europe. The Kona is definitely production constrained in 2018, and I doubt 2019 will be all that different. Model 3 doesn’t seem like it will arrive before 2019 either. Many of the other new EVs coming in Europe this year are expensive luxury cars that don’t compete very directly with the LEAF (which arguably is also the case with Model 3 if the base version continues to be a fantasy product).

Maybe it’ll drop to somewhere well below where it was when the e-Plus LEAF arrives. Could be late this year, should be sometime before summer 2019 at least…