Kia Expands Soul EV Availability To Additional U.S. States

MAR 25 2015 BY ERIC LOVEDAY 42

Soul EV Hamster Commercial

Soul EV Hamster Commercial

As we predicted, Kia is expanding Soul EV availability to five additional U.S. state, starting with Georgia in Q2.  Following the release in Georgia, the Kia Soul EV will become available (Kia says by June) in Oregon, Washington, Texas and Hawaii.

The issue for Kia will be in meeting new demand for the Soul EV coming from these additional markets.

Quoting Orth Hedrick, vice president of product planning at Kia Motors America:

“From the inception of the Soul EV program, Kia’s sales strategy has been progressive and pragmatic.  With the level of demand and supporting infrastructure in the state, California was a natural place to start, but we’ve been carefully studying other markets. Between consumer reaction to the Soul EV and growinginfrastructure programs in these five states, this is a logical – and exciting – next step in our rollout plan.”

Of note is that Kia says its both a solid infrastructure and strong consumer demand that convinced the automaker to expand Soul EV availability.

Kia states “Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV’s on-sale date in the expansion states later this year.”

As for general pricing, Kia states:

Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP5 is $33,700 (not including federal tax rebate of $7,500) for the Base and $35,700 (not including federal tax rebate of $7,500) for the Plus. A lease price of $249/month for the Soul EV Base6 is also available.

Lastly, “additional markets are set to come online in 2016,” according to Kia.

Hat tip to Michal Beinenson!

Full press blast below:

KIA MOTORS AMERICA EXPANDS SOUL EV AVAILABILITY TO FIVE ADDITIONAL STATES

Hot-Selling Soul Electric Vehicle Will be Available for Sale in Georgia in Q2; Oregon, Washington, Texas and Hawaii Anticipated in June

Expansion into five new states underlines Kia’s commitment to green mobility and its fun and funky alternative fuel vehicle

Solid infrastructure and consumer demand propel Soul EV beyond California

IRVINE, Calif., March 25, 2015– Following the successful launch of the Soul EV late last year in California, Kia Motors America (KMA) is proud to announce it is expanding availability of its fullycharged urban runabout into five new states: Georgia, Texas, Oregon, Washington and Hawaii. Electric vehicle demand has been growing in these states, and consumers there have expressed significant interest in Soul EV. And with more than 1,8001 charging stations combined, the robust EV infrastructure within these markets makes battery-powered travel convenient and an increasingly appealing choice for consumers. Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV’s on-sale date in the expansion states later this year. Additional markets are set to come online in 2016.

“From the inception of the Soul EV program, Kia’s sales strategy has been progressive and pragmatic,” said Orth Hedrick, vice president of product planning, KMA. “With the level of demand and supporting infrastructure in the state, California was a natural place to start, but we’ve been carefully studying other markets. Between consumer reaction to the Soul EV and growinginfrastructure programs in these five states, this is a logical – and exciting – next step in our rollout plan.”

Kia has called Georgia home since the late-2006 groundbreaking for the $1-billion Kia Motors Manufacturing Georgia (KMMG) assembly plant in West Point, and it’s where the second phase of the Soul EV’s expansion will kick off. Sales are set to begin during the second quarter in the “Peach State,” and Soul EV owners will easily be able to locate the 2842 charging stations statewide using the standard UVO EV Services3 telematics system. Available at no cost for the first five years of ownership, UVO EV Services utilizes an embedded connectivity solution powered by the Verizon4 network and an integral smartphone app to provide Soul EV owners with an innovative, real-time, in-vehicle connectivity experience that includes navigation and a host of added convenience features.

Following the Soul EV’s expansion into Georgia, four other states – Hawaii, Oregon, Washington and Texas – are expected to come online in June, and KMA continues to investigate the possibility of offering the Soul EV in other states as well. Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP5 is $33,700 (not including federal tax rebate of $7,500) for the Base and $35,700 (not including federal tax rebate of $7,500) for the Plus. A lease price of $249/month for the Soul EV Base6 is also available.

About the 2015 Soul EV
As the centerpiece of the Kia’s ‘Clean Mobility’ efforts, the Soul EV is the embodiment of the brand’s environmentally focused mission, transforming the hip urban crossover into Kia’s first mass-market, all-electric zero emissions vehicle to be sold in the U.S. Combining the iconic design of the Soul with advanced eco-friendly technology has landed the Soul EV in a class all its own. Honored with an industry-first automotive environmental validation by Underwriters Laboratory (UL)7for its innovative use of bio-based materials, the Soul EV also has an EPA estimated range rating of 93 miles8 with an MPGe8 of 92 miles highway and 120 miles city for a combined mileage of 105 miles.

The Soul EV makes charging easy by plugging into any standard 120v outlet or a conventional 240v EV charger. Two charging ports are standard, including a SAE J1772 port for Level 1 and Level 2 AC, and a CHAdeMo DC fast-charging port (480v). Found behind a sliding door located in the front grille, the dual ports offer flexibility and increase the Soul EV’s go-anywhere appeal, making it more convenient to charge inside the owner’s garage or when on the road. Recharging times vary from 24 hours for a fully depleted battery using a standard 120v outlet and under five hours when plugged into a 240v outlet. An 80-percent charge can be achieved from empty in as little as 33 minutes with a 50 kW-output DC fast charger. Kia has partnered with three charger providers – Bosch, Leviton® and AeroVironment™ – which give Soul EV buyers an opportunity to select the unit best suited to their in-home needs.

The front-wheel drive Soul EV is powered by a 109-hp (81.4kW) electric motor, producing a generous 210 lb.-ft. of instantaneous torque. The liquid-cooled AC synchronous permanent magnet motor uses multi-layer magnets to help improve efficiency and reduce the whine common to most electric vehicles. The motor delivers its power to the front wheels through a single-speed constant-ratio gear reduction unit. The battery’s location beneath the floor results in a lower center of gravity, which helps ride and handling and ensures that the EV remains true to the Soul’s fun-to-drive reputation. Additional cross bracing beneath the low-mounted battery contributes to a 5.9 percent improvement in torsional rigidity over the gasoline-powered Soul and offers protection to the battery.

In an effort to maximize efficiency and range, the Soul EV uses Kia’s third-generation regenerative braking system to capture up to 12 percent of the car’s kinetic energy, which is fed back into the battery while the Soul EV is coasting and braking. Soul EV owners can choose between four drive mode combinations: “Drive” or “Brake” modes in Eco-mode “Off,” and “Drive” or “Brake” modes in Eco-mode “On” (the “Brake” or “B” setting with Eco-mode “On” producing the most regeneration).

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

1 Source: U.S. Department of Energy Alternative Fuels Data Center; includes stations with Level 1, 2 and DC Fast Charging capabilities. Hawaiian Islands include Oahu, Lanai, Maui, and Hawaii.

2 Source: U.S. Department of Energy Alternative Fuels Data Center; includes stations with Level 1, 2 and DC Fast Charging capabilities.

3 Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident. Use of any devices or vehicle systems which take the driver’s focus away from operating the vehicle should never be used during vehicle operation. Normal cellular/data rates apply. Navigation is for information purposes only, and Kia does not make any warranties about the accuracy of that information.

4 Verizon is a registered trademark of Verizon Trademark Services LLC

5 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary

6 Lease offer for 2015 Soul EV (Model #Y1522): $249 a Month for 36 Months, with $1,999 Due at Signing. Soul EV not available at all dealers. For qualified lessees. Subject to credit approval, dealer participation and vehicle availability. Call 800-333-4KIA for lease offer details. MSRP of $34,525 includes freight and exclude taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary. No security deposit required. Lease offered by Kia Motors Finance. Must take delivery from retail stock by 5/4/15. Termination fee for all states except CO, IN, IA, KS, ME, OK, SC, WI, WV & WY. WI termination fee: The amount of the base monthly lease payment or $400, whichever is less. CO, IA, KS, ME, OK, WV & WY termination fee: The amount of two times the base monthly lease payment or $400, whichever is less. IN & SC termination fee: The amount of three times the base monthly lease payment or $400, whichever is less.

7 UL and the UL logo are trademarks of UL LLC © 2014. All rights reserved.

8 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.

** 2015 K900 V8 available in select trims and in select markets with limited availability.

*** 2015 Soul EV in select markets with limited availability.

 

Categories: Kia

Tags: ,

Leave a Reply

42 Comments on "Kia Expands Soul EV Availability To Additional U.S. States"

newest oldest most voted

Wonder if it would be worth it to pay my Georgia cousin to buy one, then have it shipped (by private trucking company) to me in North Carolina?

Just have them drive it up to you. There are probably a bunch of chargers along 85, at least many places that sell ev’s would let you charge it there. Plus due to Nissan’s influence there are lots of chargers, relatively speaking, in GA. NC not so much.

Dr. Miguelito Loveless

L2 chargers, but not much else. Telsa has a single SC in Burlington of all places.

Drove my FFE from Atlanta to Charlotte (and back) Was a great trip! stops only in cool towns. Athens, Seneca, Greenville 🙂

You can easily make it from Atlanta to Charlotte. There are charging stations at Commerce GA, Anderson SC, Greenville SC, Spartanburg SC, Gastonia NC and Charlotte NC. You may have to make a few stops but you can easily make it.

wow
now what about ny

Seriously. Last summer my local Kia dealer told me that they were expecting one to arrive in November 2014. Here we are in March 2015, and still waiting.

Great news! Can’t wait to see them in Texas! It’ll be great to have another Chademo vehicle around here, maybe it will help grow the DC fast charge infrastructure.

Yes, seems fairly significant for Texas to be high on the list. Texas is now being recognised as a pro EV state, what with the rebate program and solid sales. Just the Tesla sales issue now to be resolved.

At least Kia is putting more thought into which markets might be the best for the Soul EV besides just going to CARB states. They may be serious about selling EVs and not just going for compliance.

+1. A reasonable appraisal.

Don’t Forget – that they are also available from Dealers in Canada – 4 locations in Ontario (1 in Ottawa and 3 in/around Toronto), for sure and it is also available in British Columbia, and Quebec!

How does taxing and registering a foreign vehicle work? I’m guessing you’ll be paying tax in both countries?

And just yesterday, AJAC (the Automobile Journalists Association of Canada) named it the 2015 AJAC Canadian Green Car of the Year award winner.

Great news.

The best thing is that this probably means they are not losing money on each Soul EV since why would they expand the sales market beyond the CARB states if they were going to lose money on each additional car sold?

A friend received this from a Kia dealer in Vancouver who is not authorized to sell the Soul EV. Shocking!

Hi,

Thank you for your interest in the Soul EV.

Are you interested because you think an EV will save you money, or because you believe it will be good for the environment? Because realistically, it will do neither. The Carbon footprint of making the electric battery is equivalent to driving the gas powered luxury Soul for 5 years, and the extra 8-10000 $ you will pay for an EV, would pay for gas in a 2.0 l GDI four cylinder for 7 years.

So again, whatever your buying motivation, savings or environment, at this point in time, the EV is a social / political statement and is good neither for your pocketbook, nor the environment.

Best Regards,

Phil Curtin
Internet Sales Manager
778.251.4200
Kia of Vancouver

WTF? I mean, we know that salespeople will lie if the car you want isn’t in stock so they can sell you something they DO have.. but this is going a bit to the extreme.

That’s called “SWAT”, Sell What’s Available Today”.

That dude needs to be reported to the Kia overlords. Very bad for business!

Yup!
Mary, I’d try to have the email forwarded (obviously with your friend’s permission) to Kia Canada… I’m pretty sure they won’t be happy with one of their own dealers badmouthing one of their products this way.

We should pepper that guy with emails requesting more info on the Kia Soul EV and it’s availability at his dealership.

WOW!

And people wonder why Tesla doesn’t want to sell their cars through traditional dealerships?

Both of those letters need to be sent to KIA Corporate. Or even the media. That is beyond disgusting.

Thats the most ridiculous thing ive ever heard. Ive already figured out that the gas money i save for driving my Leaf for 4 years will pay the entire purchase price of my 2015 Leaf!! Let’s call that guys number at the Kia dealership so many times that they have to change the number. What an idiot!

‎I sent the email to the manager and this is the reply I got. Hi My name is Jason and I am one of the Sales Managers here at Kia Vancouver. That email your friend received is not a good sounding tone. I do apologize to your friend that such an email was sent in the first place. If you could pass this on, that would be great. There is some truth to the email though. A top of the line Kia Soul SX-L (gasoline powered) is about $30000, where as an EV soul will run north of $40000. However, the government just released an EV incentive as of today so it may help lower the cost to consumers to get into EV powered vehicles. It is debatable how “environmental friendly” EV cars really are. Nickel is mined by big diesel powered machinery to gather materials to build batteries. Cars are shipped around the world using big ships running on fossil fuels. ‎ However, there is no point getting into this as it boils down to perspective with strong points on both ends. The one thing I do like to ask potential EV customers myself is whether they believe that… Read more »
That guy is just as stupid and nearly as much of a troll as the first guy. “Nickel is mined by big diesel powered machinery to gather materials to build batteries.” These cars use Li-Ion batteries, not NiMH. “Cars are shipped around the world using big ships running on fossil fuels.” So . . . that applies to the EV version but no the gas version? “The one thing I do like to ask potential EV customers myself is whether they believe that driving an EV will save them money in the long term. This is not true right now because the cost of an EV car compared to its gasoline counterpart is so much more expensive at the point of sale. Taking the Soul for example, a $10000 price difference does indeed buy you a lot of gas (e.g., $2000 per year on gas will get you 5 years of driving).” So you know what the price of gas will be 3 years now? Really? And did you consider that the EV comes with a $5K incentive in BC, Canada? http://www.cbc.ca/news/canada/british-columbia/electric-car-buyers-get-5k-rebate-under-new-b-c-government-incentive-1.3005979 “Then we can take into consideration that gasoline cars are known and likely more reliable, regardless of the… Read more »

Yes, conveniently leaving out the 5k rebate helps their case. Here in the States you can get the Soul EV for a few thousand dollars over a similarly priced ICE Soul after the Federal Tax Incentive. And, in some states a rebate would make it the same price.

My favorite bit…

“It is debatable how “environmental friendly” EV cars really are.”

Well, there is no debate when it comes to ICE cars. They’re not environmental friendly.

So all these days, it was sold only in few states. Now I understand why its sales was so low. Hope this increases its sales to a much higher level.

You see why Tesla does not want ice car dealers to sell their cars..

Ask about a Tesla and get switched to a ice.

I am saving about $4,500 a year on gas by driving a Leaf instead of a Honda Odyssey. So I don’t know what this dealer is talking about

The dealer is lying in attempts to sell a gas car.

Mary are you driving over 50,000 miles a year, because that is what it would take to save $4,500 in gasoline expense. That same mileage would cost about $2000 in electric where I live. At the average mileage people drive the dealer is correct that it would take 7-8 years or more to break even on the premium price of an EV.

Well, a Honda Odyssey is a mini-van and probably doesn’t get good mileage. And I think you are assuming she lives in the USA . . . if she is in Canada or Europe, they pay more for gasoline.

I live in Vancouver, BC where the gas price right now is 1.23/liter which is about $5.00/gal.

I was paying on average about $200 to $300 to a month on gas. The price only seems to go up here. It went down to about $1.16 a liter when the price of oil went down and now it is up again to $1.23 even though oil prices are still going lower.

We have been cheated and overcharged for so long here that we have become used to it. It is now simply accepted as a way of life.

By the way, I now drive a Leaf and I will never, ever go back to gas as long as electric cars are available. I am so glad to be rid of the oil companies.

It’s an old dealership rule called “SWAT”.

Well What’s Available Today.

If you wanted a blue car, and they were out of blue, they would explain to you why you really didn’t want to have a blue car. They show dust, salt, and grime more than other colors. And blue paint doesn’t hold up as well as other colors, and blue cars rust through faster, so wouldn’t you rather have this red one I have right here?

Sell, not well.

SWAT. What an appropriate term. As a customer, it certainly feels like they are swatting you upside the head.

I just shipped one from CA to Hawaii thinking that it won’t get there until late 2016. Oh well, I guess I get to enjoy having the only Soul EV+ on Maui for a couple of month.

@goofcat, The local Kia dealer here on the Big Island just started taking orders for the Soul EV. He’s sold one to my friend already. He can’t wait to get it! Next month I think he said.
As for this dealer in Canada, Mary, PLEASE share both of these dumbasses email addresses so we can respond in our way. This is ludicrous and they should be shamed for their position.
And by shamed, I mean politely told the FACTS of the situation and also should be reminded of their job as a salesperson.. Badmouthing their own product is poor poor practice.
The prospective buyer should be congratulated for their forward thinking and the dealer should go out of their way to get the product that the customer wants. Asking them why in the way they did is the equivilent of telling the customer they are stupid and forcing your own values on them. Horrible horrible thinking. Or lack thereof.
UGH!!

At this rate the Kia Soul EV will be available in Colorado in 2026. Probably the same year the Model 3 finally ships.

dont forget ny/ unreal no sign anytime soon