JATO: Tesla #1 Most Popular Brand In First 9 Months Of 2017
According to JATO Dynamics, Tesla is the most popular all-electric car brand between January and September 2017, while the BAIC EC is the most popular BEV model.
Growth of battery-electric cars is swift these days, especially in China, which translates into a high position for Chinese brands and models.
Tesla has a chance to maintain the leading position through mass-market offers like the Model 3.
“The adoption of electric vehicles (EVs) has accelerated as policymakers across the globe pass regulations to reduce emissions of air pollutants, according to the latest analysis by JATO Dynamics. 2017 represents a turning point in the adoption of electric cars, with sales in key regions increasing significantly.1 The industry is at an important moment in the development of the segment, with the majority of car brands placing various forms of electric vehicles at the heart of their future plans. As countries and cities strive to meet stringent emission targets, they are positioning electric vehicles as a possible route to a cleaner automotive future. Manufacturers are increasing their ranges in response and, as a result, consumers are more aware of the choices available.
China’s ever-expanding car market is crucial to the future of the electric vehicle. If EVs become a realistic mainstream choice, a likely contributing factor will be the emphasis the Chinese market has placed on electric vehicle technology. Policymakers in the country are attempting to balance its rocketing demand for cars with the nation’s severe pollution problem. The Government has introduced policies to push EVs, such as car purchase restrictions in large cities and subsidies for domestically produced EVs and PHEVs. In a further development, global manufacturers are now entering the Chinese market, as fully electric vehicles will earn more credits than plug-in hybrids under the country’s new Carbon Credit Program, which will come into effect in 2019. As a result of this focus, Chinese manufacturers have prioritised the development and innovation of domestically produced electric vehicles.”
“Consequently, China is now the biggest market in terms of volume, with 227,000 EVs sold through September. China has quickly taken the top spot as the world’s biggest EV market, rapidly outselling other more advanced markets such as the US and Europe. In comparison, it took decades for the country to outsell them on traditional internal combustion engines.”
“Results in the US market have impacted the wider North American region, which is significantly behind Europe in terms of EV adoption. 67,000 electric vehicles were sold in the North American region, a modest increase of 21% on the same period last year. This can be attributed to a reluctance amongst consumers in the hugely significant US market to move away from gasoline vehicles.
Comparatively, there were 100,000 EV sales in Europe for the period January to September 2017, an increase of 42% when compared to the same period in 2016. Key markets such as the UK, Germany and France all showed positive growth in the category. The EU recently introduced WLTP, a test procedure that is more representative of real world driving than previous NEDC testing and is one element of a broader drive to tighten emission reduction rules. European nations such as the UK and France are proposing diesel bans as soon as 2040 and, on a local level, cities are taking action to reduce emissions; the UK city of Oxford recently proposed the world’s first no-emission zone. Within this context, it is unsurprising that eight of the top ten countries in terms of EV market penetration from January to September 2017 are European. The success of electric vehicles in Europe is driven by the combination of EU and national regulation, combined with local initiatives. Norway leads the world, with an EV market share of 16.6%, significantly ahead of the Netherlands in second position, where EVs have a market share of 1.4%. Of the biggest markets, France, Germany and the UK have an EV market share of 1.2%, 0.6% and 0.5% respectively.”
We are not sure about the numbers stated by JATO Dynamics as Tesla stated they delivered 73,214 electric cars during the January-September period (including nearly 40,000 Model S), while charts indicate only 57,000 (we assume some form of automated tally that has missed some regional Tesla deliveries).
Source: JATO Dynamics