Fiat 500e Arrives Home In Europe

JUL 10 2014 BY JAY COLE 7

Currently you would expect to find Fiat’s 500e in only two places – California and Oregon (starting this summer).

IoGuido's Fiat 500e In Turin (via GreenStart)

IoGuido’s Fiat 500e In Turin (via GreenStart)

Now, you can find the all-electric EV taking up residence at its home – in Italy!

The good fellows at GreenStart were kind enough to tweet us a shout-out to some photos and the story behind the car’s appearance in one of our favorite places to visit in northern Italy – Turin.  (Turin is also where Fiat’s HQ is located)

Thankfully, our Italian is finally put to good use as we can report that although the car is not on sale in Italy, it is part of the car sharing service IoGuido.

In total, six vehicles have been put into service so far, bringing IoGuido’s fleet up to 126 cars.

As far as future EV sales go in Italy…or anywhere other than California or Oregon, Fiat says it still has no plans to expand sales past US compliance;  which is consistent with CEO Sergio Marchionne’s recent pep talk with the American consumer earlier this year to please “Don’t Buy It“, as the company reportedly loses $14,000 every time they sell one.

As a point of interest, just under 1,500 highway capable plug-ins were sold in Italy in 2013, with about 750 through the first 6 months of this year.


Categories: Fiat


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7 Comments on "Fiat 500e Arrives Home In Europe"

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Mmmm…baby steps? At least in Italy the 500e would be a success if properly launched, why Fiat doesn’t do it is beyond me

Speaking of Fiat 500e’s in Northern parts of a country, what the heck was one doing up in Houghton Michigan? I ran across this on

It looks like it’s just sitting there, shivering 🙂

I’ve been to Houghton Michigan the only way a EV could get up there is if it was towed or if it was a Tesla. Or if the EV owner found some nice people to let it charge up at their house over night. Houghton Michigan is about the most EV unfriendly place in America due to it’s landscape.

According to Google, Houghton is some 553 miles from Dee-troit. Where, if you listen to FCV, is where the 500e was conceived.

But speaking in my role as President of the Corps of Compliance Car Pilots (CCCP), I have referred this matter to the enforcement division of the Politburo. This person needs to get their mind right.

That being said, you can ship a car quite a distance if you’ve a mind (and the pesos) to do so.

There are 2 in Washington state (that I know of). Mine (I bought it used as part of a celebrity auction on Ebay) and one other for a guy who works at Amazon. Don’t know what hoops he went through to get it up here.

I’ve been to Italy and they have $10.00 dollar a gallon gas and tons of solar panels so it would be a big hit.