2016 Chevrolet Volt Deliveries Set To Begin, New Ads Focus On LEAF, Prius

SEP 30 2015 BY JAY COLE 125

2016 Chevrolet Volts - Headed To A Road Near You Next Week

2016 Chevrolet Volts – Headed To A Road Near You Next Week

This is the week that most would-be owners of the new 2016 Chevrolet Volt have been waiting for.  News that the 53-mile, extended range cars have not only been build, but they are on their way out to be delivered!

GM Begins Shipping 2016 Volts - Like Now

GM Begins Shipping 2016 Volts – Like Now

After a seemingly protracted quality-control hold for hundreds (thousands?) of completed Volts, General Motors is loading new product onto the rails this week; sending their 2nd generation car to eager customers and dealers in California and 10 other states.

Editor’s Note:  The nationwide rollout will be on the 2017 model year Chevy Volt – production of which, begins in February.

Exactly when the first Volts, in mass, will make it into customers hands is still up for some debate.

A recent Automotive News article highlights a ship-start date of yesterday (Tuesday, September 29th), but our expectation was that Friday (October 2nd) was the actual date new Volts would leave the pen and physically being the transport process…so essentially both could be accurate.

Regardless of the specific date of the rollout – it happens this week, so we should be seeing a sea of brand new Volts on dealer lots next week – and with that, a huge rebound in plug-in sales for the Chevy in October, as the brand had ben languishing under a rapidly diminishing, last gen/2015 inventory situation (less than 2,000 cars).


GM Also Announced This Week Some Advertising Help For The 2016 Chevrolet Volt (seen here with George somebody-or-other)

GM Also Announced This Week Some Advertising Help For The 2016 Chevrolet Volt (seen here with George somebody-or-other)

GM is also planning a new advertising campaign for the 2016 Chevrolet Volt.

Perhaps somewhat unfortunately, the first two specific ads for the Volt are aimed directly at the two front runners when it comes to “green” technology – the Toyota Prius and the Nissan LEAF.

Automotive News reports the following from the new 2016 press launch (happening this week at GM):

“But starting later this fall, two long-form ads will debut on the Internet. The first one, a shot at the battery electric Nissan Leaf, aims to show how the Volt eliminates range anxiety — the fear of running out of battery power. The second ad compares the nickel metal hydride battery technology in the top-selling Toyota Prius to that of late 1990s consumer electronics. The Volt uses more advanced lithium ion batteries.”

After watching the videos, the online magazine breaks them down further:

“The Leaf ad traps (a) focus group between floors in dead elevators, leaving them stranded there to emphasize the frustration of being stuck, a major concern for drivers of battery powered cars such as the Leaf. The Prius attack ads points out the car’s engineering is yester-tech.”

The ads will come in two forms – longer internet versions, and shortened TV spots.

UPDATE: Check out the new ads here!

Chevrolet’s global chief marketing officer, Tim Mahoney says the spots will focus on the Volt’s 53 mile EPA rated, all-electric range, the technology inside the car and the total gas-electric range of the car.  The GM exec noted most drivers will travel 1,000 to 1,5000 miles between fill-ups.

“We’re going to go head-to-head with Leaf and Prius.  The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks,” Mahoney said of the ads.

Automotive News

Categories: Chevrolet, Nissan, Toyota


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125 Comments on "2016 Chevrolet Volt Deliveries Set To Begin, New Ads Focus On LEAF, Prius"

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Why oh why can’t this be a CUV GM? I’ve been waiting four years and love my (2nd) Volt but would prefer something little larger…. sigh.

Yes, GM is blowing a huge opportunity here. They have perhaps the best drive system ever created, and they’re foolishly limiting it to one tiny little sedan.

Could it be that they make more money selling ICE CUVs and don’t want to cannibalize those sales with lower profit margins?

This strategy will only work until someone builds a competitive offering.

Mike, you may be right. I have been looking at the options and if any car-maker had an EREV with 30+ miles of AER, an MSRP under $40k and it was slightly larger than the Volt I would jump ship from my Volt as soon as my lease deal ended. But until that competition arrives, GM may be figuring that they minimize their EREV development cost by keeping it to just the Volt and the ELR. On the upside, GM is probably going to have full electric cars tax credits for at least 3 or 4 more years, then 6 months at half credit.
Tesla may end up selling so many electric cars that their tax credits may get cut in half in just over 2 (2.5?) years. And the Tesla 3 probably won’t arrive for at least two years. Selling too many electric cars is a great problem to have, though.

That has been my theory for a while now.

I’m hoping the Mitsubishi Outlander PHEV will break the logjam.

A Volt costs about $12K to $14K more than a Cruise, yet they are basically the same car. I suspect both are profitable now. I think this same approach could be expanded to their other vehicle categories. And they’ve had six years to prepare for this, yet have nothing new to offer.

It’s obvious that vehicle drive systems are at the cusp of a major paradigm shift from gas to electric. GM could be at the forefront like Tesla, but they don’t want to be. They’re acting like the locomotive companies that kept making better steam engines, even after it was obvious that diesel-electric locomotives were fundamentally better technology. Of course, they all failed.

If what you say is true, wouldn’t it be better to get Cruze and SparkEV? 14K is almost whole SparkEV post subsidy, not to mention 0 down, $139/mo lease post CA subsidy is less than $1000/yr.


Yeah, the form factor itself is very limiting. Besides, converting miles of a 20 MPG SUV to electric will have much more of an effect than converting a 40 MPG compact car!

40mpg is the highway rating only and isn’t a very good comparison.

The equivalent Cruze gets 30mpg combined. The equivalent Equinox SUV gets 26mpg combined. So saying 20 vs 40 is a pretty big exaggeration when the actual numbers are 26 and 30.

Your point is still true that electrification makes a bigger dent in larger vehicles, but not nearly as much as you suggest, unless you compare completely dissimilar vehicles.

Haven’t recent events got through to people that standard test cycles are BS? However you think about it the vast majority of volt owners will buy less than 50% the amount of petrol of SUV owners. That wouldn’t change that dramatically if the volt drive train was in an SUV no matter what the EPA figures suggest.

Just_Chris said:

“Haven’t recent events got through to people that standard test cycles are BS?”

I don’t think we should tar all EPA ratings with the same brush just because VW flagrantly cheated on the NOx ratings. The MPG ratings are much more easily verified. In fact, Edmunds.com does independent tests for MPG (and electric range for EVs) of most cars sold in the USA. Furthermore, anyone can figure their own accurate MPG ratings by recording the number of gallons they buy, and use GPS or Google Maps to track how far they actually drive, regardless of what the car’s odometer or trip meter or onboard computer say.

Now, if you want to talk about automobile test results which bear little resemblance to reality, the European equivalent of the EPA’s MPG ratings, the NEDC ratings, are notoriously inaccurate, and it’s an open secret that auto makers have been increasingly “gaming the system” to produce inflated NEDC ratings.


For ICE and hydrids, http://www.fuelly.com is as good a representation of of real life fuel economy as you can get.

May be a Cross Volt, the size of the chevy Orlando we have here in Canada

Why oh why can’t this be a CUV GM? I’ve been waiting four years and love my (2nd) Volt but would prefer something little larger…. sigh.

Because GM needs buyers who are willing to pay retail for these vehicles and not looking for a subvented lease deal.

Tesla is getting sales at retail prices Volt customers want discounts. It’s not hard to understand.

GM is not gonna invest billions to develop a Volt CUV to then have to heavily discount them to move them off forecourts.

Autotrader.com now lists a total of nine 2016 Volts at some dealerships in California and New Jersey.

None in the mid-west yet.

I’m concerned that those most eager for the 2016 Volt (including myself) will now wait for the 2017 to be unveiled, leading to disappointing sales for the next 5 months.

Also not a fan of the marketing strategy; time will tell if that resonates with mainstream car shoppers.

While the Volt certainly stacks up well against the Leaf or the Prius, they really need to market the fun-factor of the car. Unfortunately the Prius has conditioned many people to think of green cars as “medicine” and a sacrifice. The Volt is neither.

They should have the Volt beating cars off the line at stop lights. EV-grins on all the passengers.

I was thinking the same thing. Show a simple commercial showing city stop light to stop light performance to show off its EV performance chops.

Then cut to cruising out under the open sky on a remote highway on a cross country trip to show off its limitless anywhere range using the ICE generator.

I don’t know why they are showing a focus group stuck in an elevator. I own a Volt and I don’t even get it.

Exactly. Show a Prius attempting to merge onto a fast-moving highway. It’s downright dangerous in that scenario.

The Volt is a better car than the Prius in pretty much every measure other than up front price.

With 5 seats, 53 miles electric range, cool looks, it is perfect product. Just shame it is not coming to Europe, would buy it immediately. We have Golf and Passat PHEV with realistic 20 miles electric range, also more pricey. 53 miles would do 90 % of my driving in electric mode.

A CUV form factor would be awesome.

I applaud GM for advertising as competition to the Prius. I would love to see Toyota lose a huge portion of their Prius market over to the new Volt. And rightly so. Their car is seriously behind the times and the new bodystyle is beyond ugly (I would say polarizing like the Leaf and i3, with the exception that I’ve yet to hear a single person say the new Prius is attractive) So just imagine if a huge chunk of Prius customers went over to the Volt. GM would be rewarded for making an excellent car and Toyota would have to rethink their product lineup.

I don’t see the ad campaign that focuses on the battery chemistry will appeal to most consumers as they (unlike insideevs.com readers) don’t really care what battery is in their PHEV.

It’s the Lutz strategy of being anti-ev….don’t be a “Lutz” GM

And some trim levels of the Prius will come with a Li-ion battery.

MikeG said:

“I don’t see the ad campaign that focuses on the battery chemistry will appeal to most consumers as they (unlike insideevs.com readers) don’t really care what battery is in their PHEV.”

Indeed, whoever decided to promote an ad for the Leaf focusing on battery chemistry is an idiot and has no business making decisions about advertising. Indeed, Nissan is opening itself up for a counter-attack ad pointing out the problems with premature battery aging in the first two years of Leaf production.

EV buyers don’t care what an EV’s batteries are made of. They do care how well they perform, and how long they last.

Umm… ignore previous telegram. 🙂

That’s what I get for splitting my attention while composing a comment. The ad in question isn’t promoting the Leaf.

“Indeed, Nissan is opening itself up for a counter-attack ad pointing out the problems with premature battery aging in the first two years of Leaf production.”

Well, after reading your comment, an idea for a Chevy Volt ad campaign disparaging the LEAF and its battery popped into my mind, inspired by the old “Got milk?” ads.

Got bars?


“[Toyota’s] car is seriously behind the times . . .”

The same can be said about the Volt with regards to its mpg rating when in range extending mode. The new Prius is going to have an EPA 60+ mpg rating, based on its Japanese mpg ratings. That’s roughly 20 mpg better than the new Volt’s 42 mpg rating. In the Northeast where electricity is expensive, the Volt will be a difficult sell unless the customer already has a PV system. It was already cheaper to drive the old gen Prius at 50 mpg than to drive a LEAF or a Volt on electricity. At 60+ mpg, the new Prius widens the gap making it even more inexpensive to drive on gasoline than on electricity in a LEAF or Volt in the Northeast.

I don’t think people are buying Volts or Leafs to save a few cents in the NE.

I find this difficult to believe. What is the kWh rate for electricity in the NE?

In either case, electricity rates do not fluctuate anywhere close to gas prices. You could be having to pay $4/gal to fill that ugly Prius at this time next year. Who can say?

It’s good to see GM are finally willing to set their pair on the table and market the Volt…

But the range anxiety ad is rather perplexing since it’s a de facto attack on Chevy’s own Bolt. Surely they could market unlimited range without taking a hatchet to their own future.

It’s so frustrating to see GM create an engineering masterpiece and then saddle it with pedestrian style and incompetent marketing! Detroit automakers simply cannot do “cool” the way Silicon Valley do so effortlessly. They don’t understand style or emotion when it comes to cars. I will buy a Volt but I wish I didn’t have to sacrifice style to get it.

“Detroit automakers simply cannot do “cool” the way Silicon Valley do so effortlessly. They don’t understand style or emotion when it comes to cars.”

I would say that the Chevy Camaro and Corvette have both nailed the “cool” factor better than the Tesla Model S, in both style and emotion. It’s not that they cannot do it, it’s that they choose not to for the Volt. While there is nothing wrong with the new Volt, it doesn’t turn heads the way that a Corvette does.

I like the style of the Gen1 and Gen2 Volt much better than the bland Model S/X. I hope the Model 3 is more ‘compelling’.

I suspect that more people would disagree with you than agree. Then again, some people like “Jacked” seem to think that Tesla has the market cornered on “cool” styling. It’s all subjective. And it’s not the problem with the Gen I or Gen II Volts.

The Model S just looks like a rebadged Aston Martin to me. AKA standard Euro sedan. And the interior is so spartan. The touchscreen graphics are nice, but I think the 17″ screen is too big. At least the X looks different for an SUV, even though its a pumped up S. Getting rid of the nosecone was a good move. Both the S and the X are too big of cars for me anyway. I like the size of the Volts. Hopefully the Model 3 is around that size.

O.M.G. Did you really just say that?

Disclaimer: not a Tesla fan

Chevy Cruze? Honda Civic? Hyundai Elantra/Sonata? Why are those names so familiar when one look for info on the new Volt?

Looks are subjective. Yes, that has always been my opinion on the Model S, and I’m not the only one that feels that way. Rebadged boring Aston Martin, with a boring interior. Only thing it has going for it is the drive-train and the touchscreen (which is still too big and doesn’t look like it belongs). I’m hoping they get more refined by the time they get to the Model 3, because that is when I’ll be shopping. I cut Tesla slack because they are a small company that is also still new to building cars. But my final decision will be with my money.

Volt styling sucks. All they did was take an economy styled Cruz and make minor adjustments. It certainly doesn’t look like a $40K car, much less “cool”. The Volt simply fails to evoke an emotional response. It’s not ugly, just bland and boring like most GM cars.

Full disclosure: all I drive are GM cars because several family members work there. Some of them are very good cars while others are rolling junk yards. I have a Vibe with over 150K miles that’s never needed more than oil changes and brake pads – though it is actually a Toyota so maybe GM doesn’t get credit for that one, lol.

I love the looks of the Gen1 and the Gen2 Volts, and both for different reasons. The Gen1 looks futuristic and also muscular w/the hood scoop. The Gen2 looks sportier & faster, almost like it’s ready to pounce.

I don’t think Tesla has “the market cornered” on cool. There are luxury cars that look better than the Tesla. But Tesla styling beats anything out of Detroit. I love how they emphasize functionality over cheesy styling cues.

Any cool the Corvette and Camaro have was done by former GM marketers that died in the 20th Century.

It is true Tesla can’t tap into brand nostalgia based a glorious past.

Tesla is building their reputation not living off of it.

With the Model S, Tesla blatantly copied Jaguar’s exterior design. Not cool.

I notice a lot of the new Asian cars are taking design cues from American muscle cars.

Corvette is definitely cool, but the Camaro is cheesy. It’s the sort of “cool” that appeals to hair metal glam bands and guys with mullets.

Totally disagree about them beating Tesla at coolness. The Tesla has an understated cool elegance that no Detroit automaker could hope to match.

You are free to your own opinions of style but there is no need to get derogatory towards those who disagree with you.

Or is my comment derogatory towards hair metal glam bands and guys with mullets? Now I’m confused…

I think the Leaf comparison is lame. Leaf buyers know the limitations of their car. When did you last see a Leaf on the side of the road?
Going up against the Prius is a better strategy as the pool of conquest buyers is huge. Forget about battery chemistry. It is all about better performance. It works for Tesla.

Agreed. Besides the fact the market for the Leaf is small, Prius drivers should be the main conquest. And to be honest, it shouldn’t even be that hard. The Volt is infinitely superior to the Prius and with incentives can be had for about the same price.

The comparison to the Leaf is probably to set the Volt apart from the Leaf. There are still a large portion of people that don’t understand the Volt has a range extender, and what that actually means.

The leaf ads started the comparison a couple years ago. This is just circling back on Nissan.

I don’t see the Leaf ad as being about the Leaf vs Volt so much as about the range anxiety in the current crop of sub 100 mile range EVs. The Leaf is just going to be the best know as the best seller.

The Prius is, however, a much better target. Telling a Prius owner or potential buyer the truth that they will see gas mileage far better in a Volt sometimes can shock those Prius owners. When I meet a Prius owner, I call their car a gas guzzler. It shocks them, then I explain what I got in my Volt over 3 years (25k miles with 141 gallons of gas). I’m doing even better in my ELR.

So true but GM just doesn’t get it. They are unwilling to take risks and push boundaries partly because they feel they know what the market. They cannot envision what the market could be. Much of this attitude has been conditioned from their early experiences with gen1 Volt. Too bad they have let politics, dealer resistance, and their biases ruin what could be a great opportunity for.

They’ve been struggling to compete with entry BWM, Lexus, and Mercedes cars. The Voltec drivetrain could be a good way to do so if GM pushed for it. It could also revolutionize the CUV and minivan markets.

IMHO going after the Leaf and Prius is setting the bar too low. The Volt is really something better than both for todays state of battery tech. The killer for the Volt is the limiting form factor and the diminishing returns of using Voltec in a car that if purely ICE powered may well exceed 40 mpg in it’s own right. The Voltec technology works NOW let’s get it in a more functional platform or form factor where there is more wiggle room in price point. The air is pretty thin in the 30-40K (compact car segment) Most ICE Volt competitors can be had for half that.

Agreed 100%. See above comments.

I own a Leaf (see my
linkhttps://www.youtube.com/channel/UCaFJV34giQ7jkYf34WlSkog/videos) and a Fusion Energi. Two different cars for two different purposes. I might get a new Volt after the Fusion. It’s a mistake to go against the Leaf. GM should tell us why should we buy the Volt and not why should we not buy the Leaf.


Foolish negative advertising that may garner a handful of sales at best but probably costs more because it identifies the Volt as a Leaf competitor rather then say as a BMW 1 series competitor. GM is shooting themselves in their Volt foot all over again with this foolishness.

I think its stupid of GM to try and advertise against the Leaf and Prius. All you’re doing is fighting over a small pool of buyers, rather than using advertising to try to make that pool of buyers larger by educating consumers. Or maybe their previous Volt campaigns made them realize average consumers are just too dumb to understand/not interested in plug-ins?

Best point so far; get people out of their ICE cars and into at least a hybrid rather than attack another hybrid or BEV.

Prius is not a small number of buyers. And the mindset of most Prius consumers is going to be very similar to a Volt buyer (once educated).

I don’t disagree, especially considering how price-competitive the Prius is with the Volt after incentives (CA and nationwide).

I’d go with,
-Prius is a large pool
-By contrasting against NiMH PHEV and all-BEV, desperately needed education is happening.

They need to do this kind of advertising, but for the Volt:

There’s a huge group of people who aren’t necessarily green, but are high tech, and don’t know their options. Surprise them and put the competition to shame with commercials like that.

Anthony said:

“I think its stupid of GM to try and advertise against the Leaf and Prius. All you’re doing is fighting over a small pool of buyers, rather than using advertising to try to make that pool of buyers larger by educating consumers.”

But this is the dilemma that gasmobile manufacturers have, when promoting their PEVs (plug-in EVs): That if they or their dealers talk about why PEVs are better than gasmobiles, then they are arguing against people buying their core product!

This is just one of several reasons why legacy auto makers have a strong disincentive to make and sell compelling PEVs in large numbers.

I really don’t understand attacking the LEAF in this fashion. Frankly it is very misleading to suggest LEAF drivers are at risk of getting stuck. Even in my former BEV, a little 62 mile range I-MiEV, I never got stuck. I just planned properly. With the newer range LEAF, Nissan can argue 2X’s the battery range of the Volt. GM, extoll the virtues of the Volt. It’s a fantastic car, but not perfect and may not be for everyone.


In all fairness, Nissan did throw the first punch with the ‘gas-powered everything’ commercial- featuring a guy filling up a rather dirty Chevy Volt and the Nissan LEAF driving right past him.

Actually, it was GM that fired the 1st shot – by inventing the term “range anxiety” against BEVs and by using the term on all PR at the time (prior to release of Volt, LEAF, and even the i-MiEV). These were the 3 plug-in vehicles at the time, with the last 2 BEVs…

Sorry to burst your BEV bubble.

Range Anxiety turm was there near the end of EV-1 era long before Volt was here…

Range anxiety is a combination of both limited range AND lack of recharging infrastructure. It is true.

The difference is that Volt’s ad was aimed at a broad spectrum of BEV issues where LEAF’s ad was a direct knock against Volt which averages about the same EV miles in real life as a LEAF. That is the first shot that fired in the war…

Get real. GM trademarked “range anxiety” long before Nissan’s commercial which attacked all ICE vehicles.

“I just planned properly.”
Key words. Many people don’t or can’t. Emergencies happen as well.

I agree with others here. I’m something of a Volt fanboy but I don’t like the idea of targeting other green cars. Seems unimaginative and counterproductive. Regardless, I hope it works and they sell a bunch.

I don’t like that either.

But LEAF/Nissan fired that first shot directly at the Volt with that stupid ads.

It would have been way better with a Hummer in the commerical, but NO. Nissan used a Volt for it. That is the shot that started the war.

“It would have been way better with a Hummer in the commerical”

Actually no, it wouldn’t. IMHO, Nissan should have used a Prius. It’s a car that most people think of as saving gas, yet it is 100% dependent on the stuff. Using a Volt wasn’t a bad move per se. It is a car that is predominantly EV, yet still runs on gas. Therefore it was valid to use.

“It is a car that is predominantly EV, yet still runs on gas. Therefore it was valid to use”

Still runs on gas but runs mostly on electricty. So, that is the target that Nissan should focus on running gas model?

Why don’t we put an Altima hybrid in there instead…

The Volt is their closest competitor in the sub-$40k EV space. It’s quite logical to go after it. But I think we all agree that the Prius should be the real target as a far more main-stream car.

GM = Government Motors….saved by government cheese

Saving GM was one of the best decisions the USA made during the recession.

Toyota also got “bailout money” from Japanese government.

I would rather bail American company out with American money than spending American dollars enrich Japanese company that is openly anti-EV.

GM marketing continues to suck. They think the winning point when comparing the Volt to the Prius is … battery technology? Are you kidding me? The Volt is vastly better than the Prius in many ways — like ride, handling, performance, and noise — and they focus on the one thing which most people could care less about.

The Leaf ad is just plain freaking weird given that Chevy will release the Bolt.

No kidding. They need to show the two cars next to each other. The obvious styling issues should be immediately apparent. Then show the two cars drag racing.. Prius is left in the dust. And then show the Volt charging up and running on EV power for 53 miles while the Prius burns gas. Then show the Volt driving across country on gas, much in the same way the Prius can do.

Exactly. But I also think they need to branch out and attack some competition without batteries or plugs. But then that would imply the rest of their ICE cars are also dirty/inferior. Musk was right. Conflict of interest. The only safe target they can go after are other green cars.

You nailed my thoughts exactly.

I don’t think GM could have come up with a worse marketing strategy. They just do not see the Volt as anything other than a niche product.

Bolt will be even more niche. I doubt they will get to 50k vehicles combined with this mindset.


I agree.

They should have aimed at Prius with way better performance and technology.

Battery should be a smaller part of it.

The Volt: Why rely on yesterday’s technology, when you can rely on yesterday’s infrastructure!

Today’s Leaf (and other pure BEV) owners are the ones demanding, building, and using the infrastructure of the future, so that they *won’t* be left stranded. The issue isn’t “what do you use for a backup if your fuel runs out”, the issue is “where can you get the fuel you need to make it work”.

Today’s oil prices should be a stark warning to the whole world that a single country can unilaterally control the whole oil market on a whim. When that whim changes from “let’s do what America wants us to do, to fight a common enemy” to “let’s *not* do what America wants us to do”, we all get to experience 1972 again.

And then the Volt’s *battery* will be the backup plan, to “bail you out when your fuel runs out”, not the other way around.

Today’s oil prices are the direct result of Americans and Canadians taking action to produce more.

Stark warning? Snark.

The Volt uses the gas and electric infrastructure.

So they’re going to bash the Leaf for supposed range anxiety, but at the same time boast that Volt drivers can go thousands of miles without using its gas engine. Yeah, that sure makes sense.

It actually does. In fact, it’s exactly why the Voltec was designed the way it was.

I think they are trying to exploit their strengths- electric when you want it (as long as what you want is within 53 miles), and gas when you need it.

Problem is some of us WANT electric not just from 0-53 miles, but also from 53-107 miles- and are willing to sacrifice extended gas range to get it.

LEAF has more than double the all-electric range of the Volt. If CHAdeMO growth continues, a limited range electric car can fit my needs quite well, even in a 1 car household.

The things I don’t like about the new Volt:

1) $7500 tax credit is applied to artificially inflate the residual on leases, ruling out a buyout.
2) Small interior with limited cargo capacity. I love the practicality of a boxy hatchback like the LEAF.

When you have a gas backup, you can actually put more EV miles on your car, worry-free. That’s why Volt owners racked up more EV miles than Leaf drivers, even though the Leaf has a bigger battery.

Ugh, again a major marketing FAIL from GM right out of the gate.

Some numbers: >99% of Americans don’t have EVs yet, and a good chunk of them have little idea what they are. Heck, some 98%-99% don’t even have hybrids.

Well under 1% have EVs, are usually happy with the one they have, and are also rather pragmatic about which one to choose based on their specific needs and abilities.

So… which market segment is larger and more promising, given your huge investment in the Volt and its proven consumer value?

What’s with the obsession for a circular firing squad? EV drivers see each other as partners to the same cause regardless of the EV they drive.

What idiots.

This is a good thing for for the EV community. Commercials like this are part of the education process. Consumers find out about the limitations & advantages of different designs when ads compare them.

I beg to differ.

1. It’s just like political attack ads. You don’t really win any fans, just try to scare people off the other guy

2. Uninitiated people see ads like this and go, “let the greenies fight among themselves, this has nothing to do with me”. And that’s in the best case; they’re just as likely to go, “so all those green cars are deeply flawed, even when made by the best Japanese companies. Surely Chevy has nothing better to offer, no matter what they claim”.

Compare that, to just going all-out, directly, on the huge qualities of their own product vs. with any ICE car.

Good point|
This add campaing look like a show for the intimate that would rave them, but the rest of the world don’t give a damn.
If you put an inovative product on the market, you have to make it stand tall.
What did he say, conflict of interset.

Zut, mode edit
Conflict of interest was meant writing.

It will get consumers to ask questions they haven’t before. They be exposed to the differences in the plug-in world. Many think there are only hybrids, many think there are just short range BEVs. Showing how the Volt is different from both these cars will set itself apart and maybe ease the fears of some.

Were you equally critical of the LEAF ads against the Volt in 2011 for “everything running on gas”?

If so, then I would say you got a point.

If NOT, then you are just a biased Volt hater.

I’m critical of all circular-firing-squads among EV makers, whether in advertisement or otherwise. The segment is still too small and fragile, and its image is under constant media assault. So it’s a lose-lose.

Regarding that specific Nissan ad, the side-swipe against Volt in the last 10 seconds was idiotic and uncalled-for (see above). The rest of the ad was not against Volt but against ICE technology, and it was good. The end leaves a bitter taste, though.

I would agree what you said completely. There are way too many internal fighting among PEV communities.

I totally supported LEAF ads until the swipe at the Volt near the end. If they used a Ford F-150 or Hummer, it would have made perfect sense. But Nissan choose to do it and use Volt. And many LEAF fans celebrated it and loved the direct attack against the Volt. That is what bothers me.

The so called range anxiety is a fact. Avoiding it is pointless. It is a direct result of lack of infrasturture and adequate ranges. Tesla figured out a way to get rid of range anxiety. Denial doesn’t help. Tesla choose to solve it one way, GM chooses to solve it with another way (EREV). So, using them as “fighting words” just shows how naive EV community is.

Strangely enough, it seems that you point the problem but doesn’t find the answer. If I ever complain about the Volt like many other, it was before it was even release, and with the historic failure GM ad with the Impact (EV-1), that was a safe attitude. But even thought the Volt is an engineering feat I would much prefer to jump right in the water all out then going in so slowly that the lake might dry before I could swim. Range anxiety do exist as much as stupidity but what I fear most is the unconsciousness of the situation about all the adverse effect oil consumption have on our daily lives. So far, the Volt hasn’t been the game changer that many wish, and that doesn’t please me as no other car has done it anyway, except the unavoidable Tesla, and like it or not the Leaf a lot more than the Volt worldwide. As many here complain, why if this is so much an achievement GM doesn’t spread it trough it’s entire line of product? Of course you could say the same about Nissan. The answer is obviously because they don’t want to, yet. Good things will… Read more »
The answer is stop all that infighting and celebrate anything with a plug. If you can go full BEV. Go with it. If you can’t go with full BEV, then buy a Volt like EREV. If that doesn’t work, buy a weak PHEV. Anything is better than nothing. As far as range anxiety goes, it is real and it is one of issues facing potential buyers. Pointing it out is NOT a problem. Volt is just trying to cater to that segament of buyer who have potential concerns. Instead of holding them back, lease a Volt and try it out. Once they do, they will be more than likely to buy a BEV next… Also, pointing out range anxiety is a good thing. It will force existing automakers to produce something that has less range anxiety. One way to reduce that is by increasing range and add more infrastrucuture. Reminding that fact will ONLY put more pressure on those “limited range BEV” makers to do better. In a way, LEAF fans should take it as a compliment. LEAF is the current BEV leader and Prius is the current conventional hybrid leader. So, Volt is aiming at two leaders of the… Read more »

Interesting perspective. You make a valid point that this attack on short-range BEVs has the potential to light a fire under Nissan’s rear end. They need to address range issues by both increasing autonomous range and infrastructure. So far their attempts at both have been slower than most of us would like, but they are there. The 30kWh battery is a decent bump, but they need the Leaf 2.0 out ASAP. And Nissan’s attempts to roll out any sort of quick charge network have been embarrasing.

By putting Nissan in their crosshairs, GM has increased the pressure on them to address these concerns. This is what competition does; it pushes all those involved to improve, and it’s a good thing.

I think this add really shows GM’s strategy. We built the volt to compete with the LEAF and the Prius. Unfortunately they don’t seem willing to take the fight to either Nissan or Toyota and this leave them with this ad where the message seems to be:

“Not as green as a LEAF, not as cheap as a Prius”

I love the Volt and the technology under the hood but this is no Outlander (i.e. mass market ready offering) or Leaf (i.e. sweat heart of dirty hippies like me).

Can’t wait until the Bolt comes in.

GM’s DNA is oil burners. EV’s, even the extended range hybrid Volt is foreign to that DNA. So much so the GM body is rejecting them. It shows. Corporate marketing stinks, most of GM’s dealers would much prefer not deal with them in any way.

The only reason the Volt exists is because “Maximum Bob” was the only one at GM that didn’t have that deer in the headlights look during the bankruptcy. And Tesla was doing something to his Cheerios. In GM’s stupor Bob slipped the Volt past management to try and even the score. Little did they know it would be probably the best car GM ever built.

Now GM’s stuck with this thing they really didn’t want to build, maybe still don’t? The botched marketing of the Gen 1 is perfect evidence of this. Now an instant replay with the Gen 2 release.

All the legacy manufactures are suffering from same mentality. Well maybe except Nissan. Carlos has his own plan.

This ^^^

You nailed it perfectly.

GM does NOT want any comparison between ICE vehicles against Plug-in hybrids – because it wants to sell (mostly) ICE vehicles! That explains why the ads are targeting other plug-ins, rather than the TRUE enemy, regular ICE.

Prius is NOTHING but an ICE vehicle. It burns nothing but gasoline. In fact, it is the MOST efficient gas burner there is. So going against it directly is risky. But if Volt is doing it, then GM is at least willing to take on the most efficient gas burner there is.

So, get over bias against the Volt.

The Volt is an awesome car. In some ways better than Tesla. GM’s issues, however, make turning the other way to buy a Tesla, a used Tesla, any Tesla, preferable. Become the new DNA, rather than be a mutant.

+100, well said Older!

We had both a Prius and a Volt. They are both great cars in different ways. My wife hates the Volt because it has no room inside it..

Just to say the same thing over and over.:

GM should put this drivetrain in a medium sized SUV.

Tis a pitty GM management doesn’t have a clue. They have a telented engineering group. But GM refuses to accept the future. They will be displaced by companies that have a more efficient business model.

The sad thing is they really could change and kick some butt if there was one person in management that would change the tiller setting.

If you can’t change you are destined to fail.

“They will be displaced by companies that have a more efficient business model.”

Who is more efficient? The one that makes a profit or the one that won’t make a profit until 2020?

One more good quote:

“If things are changing on the outside a lot faster then the inside you have a big problem”

Can’t remember what CEO said that. :]

After Tesla launches Model-X with big fanfare, GM is moving in to launch the Volt-2.

Are they going to sell it in every state or just 11 states.

Going anti Leaf is idiotic. I just placed an order for a ’16 Volt. So I’ll have both. Why alienate me, GM?

Because you aren’t the intend market since you already bought the car without need for ads… =)

The current market for ice and non plug-in hybirds is much larger than the market for those already strongly considering an upcoming Leaf or Bolt. There are selling points plug-in cars have over non plug-in cars, and in my opinion, this message has not been conveyed well enough. That is where I’d rather see the focus. A Leaf vs. Volt sales race is so lame at the current adoption rate, but increasing plug-in sales % for the overall car market is great.

From one topic to the other…I bet the authors of this site love us. So much good input on different topics from people like you guys and me. Keep it up 🙂

Targeting the Prius makes sense (there were many people on gm-volt.com wondering why Chevy didn’t market the Volt as a true “Prius fighter”). Even if GM could capture just 10% of annual Prius buyers, that would be equal to 12,000 units (based on 2014 sales figures). That would easily push annual Volt sales in the 30k range.

GM won’t market the new Volt by bashing ICE vehicles, as that is where 99% of the profits are made. Until there is some massive change in offerings (i.e. a Malibu hybrid offering becomes the standard model for ALL platforms), don’t expect marketing targeting plain ICErs from GM.

You can still target other vehicles you make. Typically you don’t mention your other products in the ad, or if it is necessary, you mention the competition’s similar product.

For example, someone mentioned the Nissan Leaf ad, “What if everything ran on gas?”. They took a shot at the Volt, which is silly because it uses so little gas compared to typical cars, but it’s not as if Nissan doesn’t make gas cars too.

It’s encouraging at the least to believe GM will indeed advertise the Volt. (And please don’t use space aliens and/or a robotic dog in the TV ads as in the early commercials)

If a person is motivated (because of the marketing effort) to actually go to a Chevrolet dealership, many dealers have been guilty of having inadequately trained sales people who no very little about a Volt and are motivated to steer a customer to a different product offering a higher commission. And often, these same salespeople simply state ” The Volt will go about 35 miles then you have to plug it in for ten hours.”