2016 Chevrolet Volt Deliveries Set To Begin, New Ads Focus On LEAF, Prius
This is the week that most would-be owners of the new 2016 Chevrolet Volt have been waiting for. News that the 53-mile, extended range cars have not only been build, but they are on their way out to be delivered!
After a seemingly protracted quality-control hold for hundreds (thousands?) of completed Volts, General Motors is loading new product onto the rails this week; sending their 2nd generation car to eager customers and dealers in California and 10 other states.
Editor’s Note: The nationwide rollout will be on the 2017 model year Chevy Volt – production of which, begins in February.
Exactly when the first Volts, in mass, will make it into customers hands is still up for some debate.
A recent Automotive News article highlights a ship-start date of yesterday (Tuesday, September 29th), but our expectation was that Friday (October 2nd) was the actual date new Volts would leave the pen and physically being the transport process…so essentially both could be accurate.
Regardless of the specific date of the rollout – it happens this week, so we should be seeing a sea of brand new Volts on dealer lots next week – and with that, a huge rebound in plug-in sales for the Chevy in October, as the brand had ben languishing under a rapidly diminishing, last gen/2015 inventory situation (less than 2,000 cars).
GM is also planning a new advertising campaign for the 2016 Chevrolet Volt.
Perhaps somewhat unfortunately, the first two specific ads for the Volt are aimed directly at the two front runners when it comes to “green” technology – the Toyota Prius and the Nissan LEAF.
Automotive News reports the following from the new 2016 press launch (happening this week at GM):
“But starting later this fall, two long-form ads will debut on the Internet. The first one, a shot at the battery electric Nissan Leaf, aims to show how the Volt eliminates range anxiety — the fear of running out of battery power. The second ad compares the nickel metal hydride battery technology in the top-selling Toyota Prius to that of late 1990s consumer electronics. The Volt uses more advanced lithium ion batteries.”
After watching the videos, the online magazine breaks them down further:
“The Leaf ad traps (a) focus group between floors in dead elevators, leaving them stranded there to emphasize the frustration of being stuck, a major concern for drivers of battery powered cars such as the Leaf. The Prius attack ads points out the car’s engineering is yester-tech.”
The ads will come in two forms – longer internet versions, and shortened TV spots.
UPDATE: Check out the new ads here!
Chevrolet’s global chief marketing officer, Tim Mahoney says the spots will focus on the Volt’s 53 mile EPA rated, all-electric range, the technology inside the car and the total gas-electric range of the car. The GM exec noted most drivers will travel 1,000 to 1,5000 miles between fill-ups.
“We’re going to go head-to-head with Leaf and Prius. The ads allow Chevrolet to talk in one way and they allow Chevrolet’s personality to come through. We’re going to be taking more risks,” Mahoney said of the ads.