Robert de Niro Introduces Kia e-Niro


This new Kia Niro EV teaser speaks for itself.

Meaning, there’s not much to talk about here. The clip is only a few seconds, but we hope you end up laughing out as loud as we did. Hilarious for sure! Who better than Robert de Niro to advertise the Kia e-Niro? Apparently, we’ll be seeing much more of both of them in the future, according to the official press release (below).

The point here is that automakers are starting to advertise electric vehicles. While it’s off to a slow start, this is very big news. On top of it, celebrities are being brought into the mix, which is even better. We can only hope and assume that this Robert de Niro teaser will grow into a much larger ad campaign. This type of advertising gets people’s attention and that’s what we need in the segment.

Many typical consumers are still in the dark about electric cars. Whatever it takes to get their attention is paramount. We can almost guarantee that there’s a better chance someone will look up at the television during the commercial break of a football game if de Niro is on screen being a funny guy. More we say! More!

Video Description via DriveMag News on YouTube:

Robert de Niro introduces the new Kia e-Niro

It’s a teaser, but the electric car from Kia deserves all the attention – with a 301-mile (484 km) electric range, it’s one of the best out there.

Press blast:

Kia launches European advertising campaign for e-Niro electric crossover
TV, digital and print adverts fronted by two-time Oscar winner Robert De Niro

Kia e-Niro capable of driving up to 485 kilometres on a single charge, and up to 615 km in the city

e-Niro eliminates many barriers to electric car ownership – with long driving range, zero-emissions, and crossover styling and practicality

European debut at Paris Motor Show; European sales start by end of 2018

2 October 2018 – Kia Motors today launches a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro.

As an ambassador for Kia’s new electric car, De Niro will highlight the e-Niro’s ability to eliminate barriers to electric vehicle ownership with a series of TV, print and digital advertisements.

Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 485-kilometre electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.

Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”

Developed by Kia Motors Europe and Innocean Worldwide Europe, the pan-European e-Niro advertising campaign starring Robert De Niro commences in November.

Kia e-Niro revealed in European specification today at the Paris Motor Show
Kia’s first fully-electric crossover utility vehicle, the e-Niro is revealed in European specification today at the 2018 Paris Motor Show. With a driving range of up to 485 kilometres (301 miles)* on a single charge – and up to 615 kilometres (382 miles) in the city** – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018.

The new e-Niro offers greater driving range than many gasoline cars (and even a number of significantly more expensive electric cars) from its zero-emissions powertrain. Its unique combination of style and practicality is also matched by Kia’s unrivalled 7-Year, 150,000 kilometre warranty.

The e-Niro is available with a long-range, high-capacity 64 kWh lithium-ion polymer battery, as well as a 39.2 kWh power pack, which offers drivers up to 312 km (193 miles) of zero-emissions motoring on a full charge. Plugged into a 100 kW fast charger, it takes only 54 minutes to recharge the e-Niro’s 64 kWh battery to 80%.

The new e-Niro joins existing Hybrid and Plug-in Hybrid variants of the Niro – of which more than 200,000 have sold globally since its introduction in 2016. To date, Europe has accounted for more than 65,000 sales of the hybrid crossover.

The e-Niro will be covered by Kia’s industry-leading 7-Year, 150,000-kilometre warranty as standard. The warranty also covers the battery pack and electric motor.

Source: Kia

Categories: Kia, Videos

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18 Comments on "Robert de Niro Introduces Kia e-Niro"

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Go Kia!, I love the Kona/Niro duo.

Talking about advertise. Audi e-tron advertisement was shown on Danish television yesterday, with the same video shown here a few weeks ago. “Ready to pre-order now”, interesting to see how the sales of that vehicle evolve.

Kia and Hyundai don’t have enough capacity to produce this kind of ev

I don’t think capacity is the problem, but more the will to sell EVs in numbers – due to low to no profit. But they’re ready, and can produce a product with specs people want. . So I guess only battery prices will limit their volume.

The bottleneck limit is on the battery side. This week there was an article on Bloomberg about the battery shortage for all EV’s (outside Tesla).
Samsung-SDI and LG-Chem are busy supplying the Korean battery storage market for large factory and grid stabilization projects in GWh size. Therefore the huge backlog of car manufacturers to churn out EV’s, like in Germany now up to 15 month wait-list for some EV’s.

All battery companies (again beside Tesla of course) were very careful with large investments for battery production capacity upgrade, so now the plans are made to double or triple the capacity at Samsung, LG, CATL & co until 2020.

This means Tesla still has 2 years time to get their China and EU production capacity for cars build up, before Germans, Koreans and Japanese have enough batteries to deliver their EV’s in much larger numbers than now.

Audi cant do that in France with the e-tron

Audi can’t do that with e-tron in France

Nice to see a legacy company advertising their EVs. I don’t buy their argument that nobody wants an EV when these same companies spend an average of 1000$ per vehicle on advertising ICE cars and trucks.

This is actually an interesting topic. I looked up what companies spend per vehicle and it runs from 3000$ for each Jag and 2500$ for each Lincoln and Fiat/Chrysler product, to Honda and Toyota spending 250$. On the flip side Tesla spends 6$, which is probably salary and benefits for 2 PR people and upkeep and maintenance of a web page.

Great, but:
1) California car only? ( California is the biggest car market by state, and has CARB credits, ok, but the rest of America? )
2) What’s the yearly run rate?

Demand your State Join CARB if you want one.

Why involve government?

Kia wouldn’t mind if the Kia e-Niro will become a very popular EV model in 2019.

I hear the ringing of the Pavlovian bell for the rest of the driving public!

Really, really, really hope this is available in non-CARB states before the Model 3 SR.

I would cash in my Tesla deposit for one of these. Niro is a much more practical car for day-to-day life. Tesla does have good things going for it with SuperChargers and their emphasis on technology integration, but it’s not very utilitarian.

You can sleep in the back of the M3 and fit a bike with both wheels still attached. I would be surprised if the Niro was more practical. My Volt could actually haul more stuff than my Bolt, though the Bolt rules for rear seat leg room.

You can’t put a dog in the way back of a model 3. For those of us who don’t want to decide dog vs kids when we go away for a weekend, the Niro is the obviously better choice. The Model S is very practical in that department, though.

Mike, prepare to be surprised by kia E-Niro because it has 53ft of cargo space! Also it has Climate control! Also it has a far better RIDE with INDEPENDENT SUSPENSION AND MACPHERSON STRUTS WITH MICHELIN TIRES TOO!

Not me. I crossed it off my list because of all his political bs.

Who took your candy again?