Kia Confirms Soul EV to Launch in US in 2014


Nearly 3 months ago, we predicted the future arrival of an electric Kia.

This Redesign Has Soul Written All Over It - And a Tailpipe...Images of the Pure Electric Version Aren't Yet Available

This Redesign Has Soul Written All Over It – And a Tailpipe…Images of the Pure Electric Version Aren’t Yet Available

Lo and behold, Kia confirmed our prediction.

Though specifics (price, range, launch date, etc.) aren’t yet known at this time, Kia officially went on record to announce that its first-ever electric vehicle offered in the US will arrive in 2014.

We’ll present our educated guess by saying that this Soul EV will retail for ~$30,000 and offer a range comparable to the Nissan LEAF.

For more on the Soul EV, including some spy photos, click here.

Here’s the press release confirming what we basically knew to be the case months ago:


Electrified Version of the All-New Soul Urban Passenger Vehicle Scheduled to Arrive in 2014

– Kia’s first EV in the U.S. will combine the Soul’s funky and iconic design with new styling cues aimed at improving aerodynamics and distinguishing it from non-EV Souls
– Soul EV will be powered exclusively by a battery for gas-free driving and zero emissions
– Images of the Soul EV will be release closer to launch

Minneapolis, Oct. 1, 2013 – At the media launch of the all-new 2014 Soul, Kia Motors America (KMA) today announced plans to offer an all-electric version of the company’s iconic Soul urban passenger vehicle in select markets in 2014. Already one of KMA’s best-selling vehicles, an all-electric variant is a natural extension of the Soul’s urban-friendly place in the brand’s lineup of award-winning vehicles. More details about the Soul EV’s powertrain, range/MPGe, packaging and go-to-market strategy will be announced at an upcoming major U.S. auto show.

“Eco-consciousness already comes standard on the all-new Soul with 85-percent of its materials able to be recycled at the end of its lifespan, and the Soul EV will further demonstrate Kia’s engineering capabilities as well as our commitment to producing vehicles with reduced environmental footprints,” said Orth Hedrick, executive director of product planning, KMA. “The Soul has always been a terrific choice for drivers in urban environments, and the all-new version’s blend of technology, refinement, style, improved dynamics and value has allowed us to create a car that is as efficient as it is fun to drive.”

Kia Motors was recently ranked by Interbrand as one of the “50 Best Global Green Brands,” and Soul EV will be the second alternative-fuel Kia vehicle to be offered for sale in the U.S. The award-winning Optima Hybrid was introduced in 2011 and for 2013 sees a number of enhancements including numerous powertrain refinements for smoothness and drivability, including a more robust 47 HP electric traction motor, a stronger Hybrid Starter Generator (HSG) and a more powerful 47 kW Lithium Polymer battery.

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14 Comments on "Kia Confirms Soul EV to Launch in US in 2014"

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2014 is gonna be a rocking year for EVs. More consumer choice equals more sales in my book.

Agreed — and getting better. Earlier today, I made a blog posting about what EVs will be available when my i-MiEV lease is up. The Soul EV was on that list. As long as the price is reasonable, I like the Soul.

This could be a big seller being how well the gas-powered version sells. It will all depend on the price/performance that it ends up having.

What I’m wondering is when will their be a main steam production EV that is under $30,000 that will break though the 100 miles in a charge in real world driving?

But I’m very glad that all the major car brands are putting out a EV model of their own. This could do fairly well if it looks close to the regular gas version of this car which will make gas car owners feel relaxed around it.

Is this going to be a nationwide release, or a CARB compliance vehicle?

We suspect nationwide….you see where that charger was installed? That should provide the hint :

Kia Loul

going to be a crappy EV

Please, share your insider information! You must already have ALL the specs since you already know this is going to be a “crappy EV”.


The more EV options the better.

Ditto, there is no such thing as a bad EV introduction.

More EV models for sale is a very good thing, of course. But right now it’s even more important that we see new car companies entering the pluggable market. A Soul EV is a much bigger deal than a second EV from Nissan, for example, as it means broadening the third-party support infrastructure for EV-only parts.

This is why I was so frustrated at the local National Plug-In Day event to see a Fit EV. Honda is one of the companies that’s (so far) basically developing an EV and beta testing it while they wait for cheaper batteries to come along. I don’t consider that being in the market the same way other companies are.

This will be THE dope ev for all the gangsta hamsters, yo.

These hamster adds are great, as is the Sorrento add with the toys driving it.

Kia makes sense for a world-car EV which will sell in all states off the bat. They released the Hybrid Optima with Li-Ion battery nationally and that seems like it did well (I don’t know numbers).

This could be a good competitor to the Spark EV. But will probably outsell the Spark EV by quite a bit. Both are made in Korea. Korea is a big player in Li-Ion battery production.

I’d gladly buy one if it’s made in the USA. We have to make good BEVs in the USA and let our dealerships and auto companies know we would like to see product made locally.