Nissan LEAF Sales In Europe Increased In October 2018

Nissan LEAF

NOV 14 2018 BY MARK KANE 25

More than 8,300 LEAFs were sold globally in October

Nissan reports that in Europe sales of the Nissan LEAF amounted to 4,758 last month, which is better than in September and the 2nd highest result since the all-time record of 6,503 in March.

LEAF remains one of the top Nissan models in Europe, taking probably the highest ever share in the brand’s volume – at 10.2%!

We assume that so far this year Nissan sold some 35,000 LEAFs in Europe and there are still thousands of orders waiting to be fulfilled.

Total Nissan LEAF sales in the four biggest markets amounted to 8,307 in October:

  • Europe – 4,758
  • Japan – 1,675
  • U.S. – 1,234
  • Canada – 640

If only the U.S. market would get more appetite for the LEAF it could be 10,000+ every month, but apparently, the 40 kWh version, without a liquid battery cooling system, makes consumers willing to wait for 60 kWh or opt for other models.

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25 Comments on "Nissan LEAF Sales In Europe Increased In October 2018"

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A 60 kWH leaf could be good. It’s still super small inside, though. Bolt has much more leg room in front and back.

You will have to redefine the terms “small” and “inside” for this to make sense. The Leaf has nearly 2x the interior space of the Bolt and the Model 3.

Don’t be stupid. Wheelbase of Leaf 270cm, wheelbase of Model 3 287cm. Leaf is much smaller than Model 3, it’s cheaper and selling on many markets, and still Model 3 has 2x the sales from single US market than worldwide sales of Leaf 😉

Nissan still don’t sell the Leaf in Australia or New Zealand, maybe waiting for the Leaf-60.

Thanks I was wondering about that. They should have capacity to export 1200 each month to all the islands and Australia. Even in hot areas of Australia if you can use your EV in the 20 to 80% charge range it will last a long long time. Then save 100% for those trips outback.

It might be small in US but it’s quite big in the rest of the world. Large for Italy. It is almost exactly the same size as a VW Passat but more head room. We have both.

We actually owned a Prius and a LEAF at the same time for a while. The LEAF has more room although they are very close. The LEAF was better built with heavier steel panels. The Prius was all about light weight and extra thin steel panels to get the most gas mileage. You can tell and feel the difference when you open and close the doors. The LEAF had more mass in the steel panels. The LEAF literally cost nothing to operate compared to a Prius. Just make sure the limited range suites your needs. If you add repairs, gasoline, and oil, etc the LEAF cost about 1/4 as much as a Prius to operate and has about 4 times as much fun factor to drive. The LEAF will smoke most any cars off a line but not a Prius. But for many people the LEAF has limited range, it is an excellent second car for any family. IF your a single car family or an apartment dweller I would recommend checking out a used Volt if you are on a budget.

Yeah we found the LEAF to have more room in back. Most people are surprised and think the Leaf is bigger on the inside then it is on the outside.

“…but apparently, the 40 kWh version, without a liquid battery cooling system, makes consumers willing to wait…”

I know this is the favorite inside-baseball explanation, but it fails to explain why the Bolt, as well, is down year-over-year.

In the US, the 2018 patterns are mostly driven by Tesla blocking out the sun for competing BEVs. I think at some point in 2018, Nissan made the executive decision to not even try to push the 2018 Leaf here until they have the 2019s ready. IMHO it’s a mistake; there are millions and millions of ICE cars Stateside that could be easily replaced by an even shorter-range BEV tomorrow with their owners not missing a beat (and saving quite a bit of $$ in the medium term). Deserting the market only plays even further into the hand of the “Tesla and Golf Carts” narrative.

I also think it’s a (big) mistake, but a bigger mistake was delaying the 60kWh launch to next year — they should have had it before the Model 3 was in volume production, Q1 or Q2 this year — and the biggest mistake was deciding not to equip the 40kWh version with an active TMS despite all the experience that says it’s needed.

I very much doubt the delayed it on purpose.

If they design wasn’t ready (they originally promised a launch “by September 2018”), what have they been doing the past 8 years? It’s not really a gen-2 car, much more of a mid-model refresh with new styling.

Biding their time I guess?…

Keep in mind that the original Leaf sold a fraction of what they were hoping for — can’t really blame them for becoming more reluctant with future investments…

I would suspect LG Chem battery problems. LG Chem is world famous for battery problems.

Worldwide sales are up over 50% this year will be followed by the same next year should hardly be considered s failure.

I didn’t say it was an abject failure, but Nissan’s own expectation was that global 2018 sales would be between double and triple the 2017 level of 46K (so ~100K-150K), see
A Nissan exec repeated this expectation in March 2018.
Sales up 50% would be a lot below that — would mean<70K units — certainly compared with other EVs (and I don't mean Tesla).

Are you suggesting they should sell it at a loss (by offering discounts to push more of them) just to retain market share?…

2019 will be an interesting year for Leaf and Model 3. Will the Leaf continue selling so well in Europe once the Model 3 has arrived? Will the 60 kWh Leaf manage to sell 10K+ units per month in the US? Will that (or maybe the reduction in federal incentives) cut into US Model 3 sales?

There are those who believe EVs will never significantly exceed 10% of the global market, and any spike above that is just an anomaly from pent up demand. It’ll be interesting to finally see evidence that they aren’t just in the same “green” niche that the Prius dominated and that they’re really going to go mainstream and gas engines are going away forever.

Do Not Read Between The Lines

Well, the Leaf is #22k in the UK, so I think that it’ll do OK.

Do Not Read Between The Lines

Norway is a good guide of what will happen if EV prices come down.
10% wouldn’t be a problem. 10% would be a start.
The reason EVs don’t sell in significant numbers are: range and cost. Range has largely been resolved. Cost is high, but that means that buyers are relatively affluent, which means that they’re a valuable market, which means that market adjustment can happen quickly.

Nissan Leaf in Europe already above 10% of nissan sales. IPace nearly at 10% of total Jaguar sales and they’ve only just started.

Considering how little the Bolt with similar specs and price sells in the US, there is no way the 60 kWh Leaf will get anything close to 10,000 per month.

(Nor do I see it cutting into Model 3 sales, when the the $35,000 variant becomes available roughly at the same time…)

Of course there is a much larger market for this sort of car down the line — but that will require more competitive prices.

Nissan planning failed with gen2. They should have made gen 2 a liquid cooled 60kwh with 200 mile+ range.

Kona ev and eNero will be available in USA soon.


Excellent news hopefully that means another 8000 POS gas cars are off the road. Lets hope all sales for all brands are up. Honda and Toyota fans are rapidly running out of excuses not to own an EV now either. If people are disappointed Tesla is not selling a $35 K car just keep in mind there are a lot of great CPO offerings on the Tesla Inventory web sites.

Those people will live healthier lives not having to touch contagious filthy gas pumps. Gasoline is also highly addictive and it causes cancer too. Break that addiction, experience a little range anxiety, cold turkey, or whatever you call it, it only last as long as it takes for you to break that addiction and live free of terrorist jihad juice for the rest of your life.