Kia Electrified Car Sales In Europe Increased To 10% (4% Plug-Ins) In Q1

MAY 10 2018 BY MARK KANE 6

Sales of Kia in Europe increased in the first quarter of 2018 by 5.2% to a new record of 131,434 and electrified models accounted for 10% (13,070) compared to just 7.7% one year ago.

Kia Soul EV

We are of course especially happy to see that plug-in car sales are finding more buyers these days.

Read Also – 238-Mile Kia Niro EV Concept

Kia offers three models:

  • Kia Soul EV – 1,717 (up 53.2%)
  • Kia Niro PHEV – nearly 2,500 (24% out of 10,399 Niro)
  • Kia Optima Plug-in Hybrid / Kia Sportswagon Plug-in Hybrid – 954 (up 267% from 260)

In total, Kia sold roughly 5,167 plug-in cars in Europe in the first three months of the year at an average 3.9% share in total volume.

Kia Optima Plug-In Hybrid

“Kia’s range of advanced powertrain vehicles also added momentum to the brand’s sales growth, as registrations of hybrid, plug-in hybrid and electric vehicles rose 36.2% to 13,070 units. In the first quarter of 2018, 10% of all Kia cars sold in Europe were powered by an electrified powertrain, compared to 7.7% over the same period in 2017. The Niro hybrid crossover saw a 26.6% jump in sales to 10,399 units, aided by the addition of a new Plug-in Hybrid variant in mid-2017 which accounted for 24% of all Niro sales. The Soul EV enjoyed its best-ever quarter, with 1,717 units sold – 53.2% more than in Q1 2017. Finally, sales of the Kia Optima Plug-in Hybrid rose from 260 to 954 units following the introduction of a new Sportswagon Plug-in Hybrid.

Kia recently announced plans to introduce 16 new advanced powertrain vehicles by 2025 – the first of these new alternatively-fuelled vehicles will be unveiled later in 2018, reinforcing the company’s position as a leader in hybrid and electric car technology in Europe”

See Also – Kia Optima Sportwagon PHEV Review

Kia Optima Sportswagon PHEV

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6 Comments on "Kia Electrified Car Sales In Europe Increased To 10% (4% Plug-Ins) In Q1"

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menorman

Sales of Kia in Europe increased in the first quarter of 2018 by 5.2% to a new record of 131,434 and electrified models accounted for 10% (13,070) compared to just 7.7% one year ago.

and

In total, Kia sold roughly 5,167 plug-in cars in Europe in the first three months of the year at an average 3.9% share in total volume.

I’m not liking this game of talking about “electrified” cars at all.

rad

My 67 Ford Fairlane was electrified …er, it did have a battery.

I don’t think it’s so much that they sold more plug-ins as they built more. If they built twice that number they would probably sell them all.

Tom

Before all the freak purists show up:
1. In an environment of limited battery supply, the best ecological use of said batteries is on HEV vehicles. A standard Kia Niro gets 50 mpg which is about double a standard gas powered vehicle (especially city driving). So 50% reduction is gigantic…period. It’s the cheapest most practical way to reduce gas use. A PHEV such as the Niro PHEV is going to reduce gas consumption over 80%. This is because research shows a PHEV like that is going to put in about 60% EV miles on average then the gas powered miles we are still at twice the mileage/half the fuel. If you consider a HEV has about 1.5kwh battery then you can build 40 of these for the battery usage of a single 60kwh (Bolt sized) BEV. The PHEV version of Niro has about 9kwh. About 5.5 PHEV per BEV.
2. Shared platforms on a high volume HEV drives down the costs of the PHEV and BEV versions dramatically.

This was about Europe. A petrol HEV has a worse mpg than the diesel that it is replacing. So you need to go PHEV to have any savings at all. And then it’s not 80% in savings but rather 40-50%.

But then the theory holds that 4,5-7 Niro PHEVs do more good than one Niro BEV (which is not here yet).

What they really should do though is order enough batteries, there is no real limited battery supply but only car companies not putting in large orders enough to cover the demand. As long as they get the orders in time they can supply the batteries.

Prsnep

HEV has worse mpg than diesel? Hard to believe.

It’s easy enough for you to look up yourself, it’s easy to compare models. The petrol version is generally 30-40% higher in fuel use and making it into a HEV cuts back 20-30% on average. And on the highway it doesn’t cut back almost anything so that can be worse on company cars that are driven longer.

CO2 emissions from new cars are going up in Europe at the moment because of petrol cars taking shares of diesel cars.