Ford Creates “Team Edison” To Focus Solely On Pure Electric Cars
Look out Tesla, “Team Edison” has its sights set on you.
Ford’s newly created “Team Edison” will be tasked solely with battery-electric vehicles. Plug-in hybrid and conventional hybrids need not apply.
According to Ford, “Team Edison” will study and develop future new BEVs beyond the already announced 300-mile CUV coming in 2020.
Sherif Marakby, Ford’s head of electrification and autonomous vehicles, stated:
“We see an inflection point in the major markets toward battery electric vehicles.”
“We feel it’s important to have a cross-functional team all the way from defining the strategy plans and implementation to advanced marketing.”
Ford was light on details, but we do know the automaker is planning to increase the number of pure electric vehicles it will offer in the future. A timeline was not provided, nor was a specific numbers of BEVs released.
Marakby added a few additional juicy bits of info to the discussion, stating that “Team Edison’s” goal is to “move fast and think big and really grow the BEV offerings from Ford.”
Marakby also suggested that teaming up is not out of the question:
“We are open to partnerships, but this team will be responsible to define the strategy.”
Source: Automotive News