Tesla Model S Grabs 8.4% of Luxury Sales in US in First Half of 2013

Tesla Model S Grabs 8.4% of Luxury Sales in US in First Half of 2013

As we reported more than three months ago, the Tesla Model S outsold its closest competitors in the luxury sedan category in quarter one of 2013.

It wasn't even close.

Sales Chart Provided Within Electrification Coalition Report

Sales Chart Provided Within Electrification Coalition Report

Model S sales in Q1 were peggeed by the company at 4,900 units, here's a look at the Q1 US sales results for the Model S’ closest competitors.

  • BMW 7-Series: 2,338 units
  • Mercedes-Benz S-Class:  3,077 units
  • Audi A8:  1,462 units
  • Lexus LS:  2,860 units
Okay, with Q1 in the bag and Q2 now over, how did the Model S fare in its segment for the entire first half of 2013?  We know that YTD sales of the Model S through the end of June were around 9,850 units, but what does that mean in the context of the entire luxury class of automobiles?

For an answer to that, we need look no further than the results of a study released today by Electrification Coalition (EC), in consultation with PricewaterhouseCoopers.

According to the study, title "State of the Plug-in Electric Vehicle Market," the Model S grabbed a shocking 8.4% of the "luxury market" in the first half of 2013.

8.4 % is astounding when you consider that plug-in vehicles only represent around 0.53 percent of all new automobiles sold in 2013.  So, in this regard, the Model S is way ahead of the curve.

Surprised?