Japan Still Consumes 2,000+ LEAFs Per Month

DEC 9 2018 BY MARK KANE 29

More than 25,000 LEAFs were already sold this year.

In Japan, consumers are still buying a lot of Nissan LEAFs – as 2,090 were sold in November (up 9% year-over-year).

The pace of sales stabilized at an average of about 2,300 a month this year, which makes 2018 the best year ever with over 25,000 sales. Since the 2nd generation LEAFs was introduced, over 33,000 were sold during the full 14 months.

It will be interesting to see how the new e-Plus version (60 kWh) will sell when it is finally introduced (public debut is scheduled for CES).

Nissan LEAF sales in Japan – November 2018

Categories: Nissan, Sales

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29 Comments on "Japan Still Consumes 2,000+ LEAFs Per Month"

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I’m not sure that “consume” is the right word.

They eat all kinds of weird stuff in Japan. This isn’t really that surprising. 🙂

Do Not Read Between The Lines

There’s a man from Mars there. He has a voracious appetite.

Oh ! But You are Certain That “Consume” is NOT The Right Word …ie: Food Is Consumed , Cars Are Utilized …..

Think I have something stuck in my teeth, oh, just a Leaf.

It’s kind of sad, really. They are selling twice as many per month there even though their country is much smaller. For a similar amount of success in the USA they’d probably need to be selling 8,000 or more per month.

Do Not Read Between The Lines

Japan is about 1/4 of the market size of the USA. But 20% of the US market is pick-ups. So, maybe 6,000 would be equivalent.

40% of all vehicles sold in Japan are mini (kei) cars which have only 3 cylinder 660 cc engine and this is a separate segment of its own.
Then some 15% of the vehicles are trucks, buses which has 6 or more wheels.
That leaves only 55% as the regular vehicles and 2000 vehicles puts it in Top-20 / 25.
There is potential to sell more. As you know the dealers won’t.

In USA, the dealers don’t sell and this is a well known fact.
If Tesla could sell 18,000 Model-3 at 50,000 / unit, then Nissan can easily sell more than 5,000 units/month.

My guess is that many potential first-time EV buyers ask other EV enthusiasts about the Leaf. My guess is that just about everyone suggests waiting for the 60 kWh version. That would explain why combined Volt and Bolt sales were better than 6000 last months and the Leaf wasn’t even close to 2000.

Assuming the active air cooling works well and they improve the efficiency, the new Leaf will be a great car. The 100 kWh charge rate will be a decent advantage over the Bolt’s heavily tapered 50 kWh rate. Kinda makes regional (500-700 mile radius) road-tripping reasonable.

No active liquid cooling – no sale for me!

If you are a multi-car family no need to wait any longer, check out a 2015 used LEAF or an earlier model Volt.

Its a “home team” advantage. People just tend to favor local brands, its the same in France, Italy, Germany, Korea, and the US.
You can see that Ford or GM have a much higher market share in the US than abroad.

There is more than home team advantage. The Bolt, Kona, Ioniq, e-golf, Niro, etc are not available in Japan as far as I know. Our only option is the Leaf or Tesla and Nissan has a huge dealership network and are pushing the Leaf actively to customers. I wouldn’t even consider the iMiev or the BMW i3 so in my case my only option was the Leaf or waiting for the model 3

Compared to USA the distances in Japan are a lot shorter and a they lot more dense network of ChaDeMo chargers. Thus Leaf makes a lot more sense in Japan. Also, very little competition, essentially the only other BEV in market selling in decent numbers is i-Miev.

True but even in the States a majority of people never travel any further than the next town or the county line liquor store. Not sure everyone can afford a Tesla or a Masserati. I’m worried if only the 1% have EVs then there could be a resentment backlash like in France when they added a carbon tax. They are burning a lot of EVs now.

There seems to be a lot of negative publicity here in the states for LEAFs. It is what it is, a family commuter car for driving around town. Some people seem to have a problem with that and like to call it all sort of names and want to compare it with a luxury performance car. I would recommend a LEAF if the range is double your daily commute. Otherwise you might be disappointed and become a LEAF troll. I drive a 2012 LEAF and my daily commute is about 40 miles. The car is perfect for that commute. I imagine the new LEAF is perfect for anyone with up to a 75 mile commute.

Oh I shoiuld add one of the most reliable commuter cars ever made. CR docked it several spots for not having a 200 mile range and still said it was in the top 20 cars of the last decade. Great reliable car just make sure the range suites your needs.


Nissan Leaf sales numbers in Japan have always been very low in the month of April.

Is there an explanation for that?

April Fool

Japan uses a financial year that starts on 1 April and ends on 31 March

Would be interesting to know worldwide sales of the Leaf.
While it has some limitations, it offers a great package for the price.

From the last numbers on EV sales, it should reach 90 000 units worldwide for the full year. Not bad but could have been better for the successor of the first leaf.

Japan has high speed rail system throughout. They don’t need long distance EVs

US has even higher speed air travel throughout, yet we still need long distance EV. If you travel alone and light, train/plane might make sense. But when you travel with a family (including pets) or with cargo, public transportation is many times more expensive than cars.

Not in Japan. Public transport is expensive but extremely reliable and comfortable. Cars are even more expensive (taxes, parking, tolls, gas etc.) and very inconvenient in big cities

What EV are available in Japan besides Leaf at roughly Leaf price? When there’s no competition, people have to put up with crap. This is why North Korea sucks and why DUMP’s tariff policy sucks.

Great news as they continue their transition to EVs. The sooner we can all switch to EVs the better.

Starting to look like the LEAF lizard batteries are lasting a long long time. Many people with 2014+ LEAFs report loosing their first bars between 30,000 and 100,000 miles. I wonder how many of them know if they can use their LEAF in the 20-80% charge range they can double those numbers. The biggest mistake Nissan made was to remove the 80% charge setting on the LEAFs. My wife gets around this by charging her 2016 LEAF about 1.5 hours every night. She’s usually in the 30-90% range.

Lots of great EVs to select from now, be sure to get one with enough range to meet your daily needs.

If Nissan sold over 16,000 Leafs in its home market that sure probably beats the Toyota Mirai FCV there. I tried to find Mirai sales figures ,can’t find any for Japan

Great news, they will love their new EVs. They will last a lifetime too if they can use them in the 20-80% charge range. Not a great performance car but it is the most reliable car Nissan has ever made. Just make sure the range suites your daily needs. I recommend an EV with twice the range of your daily commute for AC and Heat and extra errands.