Jaguar Will Commit Millions Into Charging Infrastructure To Support I-Pace


Jaguar I-PACE Concept in Photon Red

Jaguar I-PACE Concept – Photon Red

Let’s hope Jaguar backs the charging infrastructure in an even bigger way soon.

The Jaguar I-Pace concept is a thing of beauty, and when the sheet drops from the production version at the Geneva Motor Show in a few days, we expect we’ll be able to say the same of that. But, while it may be a highly anticipated all-electric that slots into the very hot crossover segment, it may be a hard sell for some because, unlike Tesla, Jaguar Land Rover doesn’t have a dedicated charging network.

Electric vehicle charging station sign

Jaguar charging

That doesn’t mean no one will buy it, or, if they do, have no place to charge. People can charge at home, of course, and take advantage of sundry public and private charging networks in most regions where it will be offered. It just won’t, unlike its American competitor, be able to map out a route that takes Supercharging opportunities into account.

JLR is cognisant of that fact, though, and will be spending money in places where the existing charging infrastructure is lacking. Downunder, for instance.

There, according to JLR Australia managing director Matthew Wiesner, the automaker will spend millions on charging stations at dealerships and ahead of the I-Pace’s appearance in showrooms there this Fall, in some places beyond that.  This, despite his insistence that,

“It’s not the role of car companies to build petrol stations, and while it is not the role of governments to spend public money on subsidising the industry, they need to create a framework for its growth.

We need the right framework to supercharge the infrastructure and allow people to make a decision on the uptake of electric vehicles.”

So, while the British marque may be willing to produce electric vehicles — even compelling ones — it doesn’t see charging networks are falling into its purview. While it’s far too early to say whether not building its own high-speed DC fast-charging network, or teaming with Tesla on its Supercharger, was the right choice, there’s no doubt it will affect the buying decision of potential customers.

Jaguar is not alone in this regard. Pretty much every manufacturer so far seems fine with leaving infrastructure to governments and 3rd-party outfits. While that should be fine while their production rates are relatively low, it may become an issue down the road, unless there is a drastic change in the technology which drops charge times beneath the 15-minute mark, and high-speed chargers become a competitive business proposition for current gas station owners.

Source: Sydney Morning Herald

Categories: Charging, Jaguar

Tags: ,

Leave a Reply

41 Comments on "Jaguar Will Commit Millions Into Charging Infrastructure To Support I-Pace"

newest oldest most voted

Luckily the CCS charging network expands rapidly in Europe ( There are around 4376 fast charging locations based on CCS-charging. That means that the Jaguar actually has a better density of chargers than the Tesla Model S/X. The only problem is the reliability of the chargers and the navigation. Tesla is years ahead regarding to reliability of charging and the capability of their navigation software

Except most of those are 50kW chargers. If jaguar would have bought into teslas super charger network their customers would have access to thousands of 100kW charging which matches the cars capabilities according to their Swedish website – the American one still says it only supports 50kW charging but is likely outdated.

Missed opportunity by a wide margin.

Probably still thinking in terms of tesla killer instead of synergy for best customer experience. That’s where they fall short.

I wish people would stop saying this. No company is going to buy into Tesla’s private network where Tesla controls everything. CCS is the winner here it’s just going to take time. People act like this is the final lap of the race. But this race has just started.

Except that Tesla can see the finish line and CCS is still picking out shoes.

Tesla has accomplished quite a bit in a relatively short time but until Tesla has the cash reserves to match their aspirations, the company is a “caution”.

The Tesla Model Y, Roadster, Semi, and Model 3 200K+ production level will require billions of capital and credit lines the company does not have at the moment. Let’s see if the Model 3 production can meet the latest Elon project (with a bit more transparency from him).

Jaguar has Tata as a long-term capital resource and has done quite well since acquisition.

Tesla will probably need the same type of relationship to deliver on the dream.

Haven’t car companies (Tesla included) already joined private networks where someone else controls everything with services like OnStar? At least with the Tesla supercharger network, the customer can still charge at other chargers. It’s not like you can switch your OnStar provider if the service sucks.

Do you expect that Tesla would willingly hand over access to its proprietary best-in-class charging system? This is one of the differentiators creating value for their brand.

I don’t know about Europe, but most CCS in US is only 1 or 2 handles per site. That means one other EV charging means waiting. Often times, that other EV is a local getting free charging, so they take every last minute they can get (30 min to hour), even if the car has tapered charging down to 3 kW out of 50 kW charger. In effect, CCS is 3 kW even if the charger and your car is capable of more than 100 kW.

By contrast, Tesla supercharger sites have many handles, some have over a dozen. Even if Tesla superchargers are only 50 kW, one would not wait as much to charge.

It remains to be seen if Jaguar will match Tesla Superchargers in quantity and power, but even if they did, they can easily be hijacked by free chargers driving Bolt (eg, ridesharing company like Lyft).

(⌐■_■) Trollnonymous

Some have 3 handles, J1772, Chad or CCS. But if any are used, the others are useless…….lol

You are right, I am seeing tons of Bolts driven by Lyft drivers with unlimited charging when I am in Los Angeles.

Yup, most of the CCS here in NorCal has 2 handles.

Most are also limited to 100A only, so really ~ 38kW (definitely not 50kW).

Yup, most are always hogged by free-to-charge card holders. Doesn’t matter if they needed the charge or not.

Please Jaguar, be smart about whatever it is you’re planning. Wife really likes the I-Pace.

Charging voltage is above 4V, so definitely more than 40 kW. Bit much closer to 38 than 50, I’ll give you that!

The 50 kW standards are nominally 4V, 125A.

150-350 kW is starting to roll out this year, and soon charging other EVs than Teslas will be faster and probably more convenient too. Some are even doing the unthinkable and integrating payment terminals into the chargers so it becomes like with gas stations (where you aren’t required to register in advance and download a shi**y app in order to buy fuel). That would simplify the logistics when traveling abroad.

Hyundai KONA is revealed in five hours. I wonder if it will come with a forward-looking CCS solution that’ll be able to fully use the 150 kW chargers..? It makes little practical difference today, but that can change next week, month or year (by just a couple of locations relevant to you becoming available) and certainly will affect its residue after several years…

It really depends a lot of the company behind the chargers. For example Fastned is constanlty cathering data from their stations and places extra chargers on busy stations. They will add 175 kW chargers at many stations this week. There are other companies that place the charger and after that never looks at it again, which translates in a network that suck with sometimes 50-80% of the chargers not working.

The majority of the CCS handles here are the crappy BMW/ChargeNow units that are 25kw.

I think this basically says what we need to know about Jaguars commitment to making the vehicle a success:

‘his insistence that,

“It’s not the role of car companies to build petrol stations, and while it is not the role of governments to spend public money on subsidising the industry, they need to create a framework for its growth.”‘

I wouldn’t hold my breath waiting for that.

(⌐■_■) Trollnonymous

Well, considering this statement….

” the automaker will spend millions on charging stations at dealerships”

Stealership locations have closing hours. If they’re like us here in the US, those millions they will spend are only available “during business hours” and even if they are open, again like here in the states (maybe), you get the Stank eye from them and/or more common they block the chargers from being used.

(⌐■_■) Trollnonymous

” the automaker will spend millions on charging stations at dealerships”

Hopefully this was misstated and they will use 80% of these funds on real public chargers.

Stealerships don’t count.

Signs of old economy thinking.

Since we have gas cars parked in front of that very expensive charger anyway, how about you just buy one of them.

(⌐■_■) Trollnonymous

So where are all the peeps that say owning, managing and deploying a charging infra is bad business and a losing endeavor and dumb idea?!?!?!?!?


The Jaguar Premium charging experience, coming soon, to a location near you!

Get ready for the Jaguar luxury red carpet fast charger treatment, and please be sure to bring your own Grey Poupon.

Anything less, would be just uncivilized!

One Millon Dollars…

I really hope Jaguar successfully sell a lot of I-Pace, it’s the closest competitor to Tesla on the premium market now.

No it isn’t, read the article no serious quick charge support and a manufacturer that’s uninterested in investing in public high output charging infrastructure. It’s Bolt all over again, except Bolt is conceptually a better fit for what without supercharge infrastructure essentially boils down to a city car.


You cannot buy Bolt in Europe and Ampera-e is dead!

In Europe this is really a compatiter to Tesla. Ít’s around 20% cheaper and the brand has a better name and mostly higher interior quality. I know several people that are considering buying this car and sell their Tesla before the tax benefits dissapear in the Netherlands (end of this year for cars above € 60.000,-).

Are all the EV manufacturers gonna build there own charging system. Seems like have a charger that can charge any EV would be more practical.

Jaguar says: “It’s not the role of car companies to build petrol stations…governments… need to create a framework for its [EV charging network] growth.”



1,130 Tesla Supercharger Stations with 8,496 Superchargers and Tesla charging network quickly growing:

10 years fast forward… it’s 2029

Which car company has more EV market share…

Jaguar/Tata or Tesla?

Yeah – 10 years fast forward. All car companies have taken a page out of Tesla’s playbook and the market is littered with 5 charging networks that are all exclusive to cars of the brand that manages it. Total waste and public infrastructure nightmare.

Tesla’s approach was necessary for it to get started. It isn’t the way forward. Jaguar is right – it isn’t the job of car companies to also run the charging networks. Other private or public enterprises should do that and potentially governments need to ensure a framework exists in which running public electric charging can be a profitable business.

It is if that car company wants to be a leader.

And Tesla is also running out of cash and kicking the can down the road on profitability. Without more financing or a large cash injection, they are at serious risk of shutting down in 2018. They promised to make a profit on X and failed. They promised to make a profit on 3 and thus far failed. So…yeah. Let’s worry about 2019 before we talk about 2029. Besides, do you really think that the non-Tesla charging infrastructure won’t improve with increasing market demand? Don’t get me wrong, it won’t work for me now living in Texas and having to drive farther in a single go than either I-Pace or X has in range. But I do *want* EVs to be successful. Let’s not be too quick to come to conclusions.

From article: “…according to JLR Australia managing director Matthew Wiesner, the automaker will spend millions on charging stations at dealerships and ahead of the I-Pace’s appearance in showrooms there this Fall…”

Good to know Jaguar has a plan to charge its dealership EV showroom cars…

Battery capacity in the I-pace, is more than enough for daily driving and small trips.
People buying this car has properly a gas car they can use on bigger trips.
What this car does is set demand for the future public charging network, because after driving this people will what long trips, electric cars is really relaxing to drive for long trips.
I hope and think that the gas tanks sees this opportunity

Chargers at dealerships are mostly irrelevant — the brand needs them anyway just for charging demo cars, or new cars for delivery, or returning a car to a customer charged after service.
However, I really don’t think there’s any justification for brands running their own networks. It’s inefficient w.r.t. real estate — but they don’t need to. All they need to do is coordinate with other brands on charging standards and rates.

I have charged at a dealership a grand total of one time. I had to call ahead and make sure it would be available because it was on a Sunday and they were closed when I was going to be there. They said it would be fine and they would make sure it was open and available. When I got there, a customer had parked their car there for service and left. A simple cone would have prevented that…

I was excited when I read this article’s title but turns out it’s utterly misleading. It should read:

“Very expensive city car? Jaguar not interested in providing quic kcharge infrastructure support for i-Pace”


They don’t have money to cover the world with fast charging. Tesla don’t either and that’s the problem.

We’ll see exactly what they do.

Lots of talk these days.

My god, all this negativity. I doubt that the $1M for charging infrastructure is only at dealerships, it will just start there. Also Jaguar will not be producing it’s own private plug style like Tesla.

This should be looked at as good news, at least they are doing something!

In the UK we have a National Grid – and they are going to build access connections for 3rd parties to install 350kW chargers at strategic locations around the UK motorway network to cover the whole country. I would imagine that for most Jaguar owners they will leave their homes with a full battery every morning and maybe 5 times a year (tops) drive more than 300 miles in a day. I think for 90% of owners this is a non issue for a 90kW EV.

Italy is a good example. You can easily go on holiday there with a Tesla. With the i-Pace it is completely impossible. Italy has nearly no fast chargers other then Tesla Superchargers.