Toyota Prius Prime Sales Soar To 29% Of Total Prius Sales

MAR 2 2018 BY MARK KANE 54

Toyota Prius Prime sales in U.S. – February 2018

Toyota Prius Prime (aka Prius Plug-In) is doing better and better in the U.S. and is eating sales of its conventional hybrid siblings.

Toyota Prius Plug-In (Prius Prime)

In February, nearly every third Prius sold was the plug-in hybrid version.

To be precise, 2,050 deliveries of Prius Prime translates to 29% share of Prius family sales – an all-time high. Reasons for that are apparently the slightly better appearance of the Prime and a lower effective price (after incentives) than the standard Prius.

Toyota Prius Prime is currently the second best selling plug-in car in the U.S. with 3,546 for 2017, just behind the 4,360 estimated Tesla Model 3 deliveries.

So far, Prius Prime was able to note growth year-over-year every month since its been on the market.

In total, Toyota sold 26,904 Prius Prime, and when we add in the first generation Prius plug-in, the overall tally stands at 69,249.

Toyota Prius Prime sales in U.S. – February 2018

Categories: Sales, Toyota

Tags: , ,

Leave a Reply

54 Comments on "Toyota Prius Prime Sales Soar To 29% Of Total Prius Sales"

newest oldest most voted

Will this prompt some serious head-scratching in Warren, MI? It should! GM had this niche for over 5 years and could have released an EREV crossover by now. We should not be shocked if Toyota adds a plug to the RAV4 before that happens.

Indeed a major disappointment by many early Volt owners who would have bought a EREV crossover if it was reasonable in performance and looks.

I agree.

But that still doesn’t answer the question why they are buying Prime instead except for good MPG and it is a Toyota product.

Many people are loyal to brands. It is easier to up-sell a Priya owner to a Prime than it is to go convince a non-customer to switch brands. That’s the case with any industry.


Why other brands don’t have loyal fans?

They do. Some brands are just known for their loyal owners: Subaru, Toyota, Ford, GM. The loyalty rates are higher than for others.

I’ve loved all my Toyotas, and still have a Prius, but won’t buy Toyota again until they have a decent BEV available in good numbers.
C’mon Toyota, you can do it!

Maybe because the Prime gets an HOV sticker in their state? W/the tax credit I think it’s cheaper too.

It should cause serious head-scratching in Akio’s management team. Toyoda needs to rethink aversion to fielding a BEV.

The narrative of aversion is getting weak. You know that an EV version of C-HR will be rolled out next year in China and the solid-state batteries to follow will usher in new plug-in vehicles here.

Only china where they must. Everywhere else best of last centuries tech.

Please, not the solid state battery excuse again.

They’re not happening for mainstream EVs until well after 2025. When a notably superior battery comes out, it’ll sell billions of dollars per year at $1000/kWh (that’s equivalent to doubling an iPhone8 battery for $14). Then we have to wait for a 10x cost reduction to match the price of regular batteries.

Meanwhile, liquid electrolyte batteries will keep improving in both cost and performance.

Only EV laggards and startups fishing for capital are pumping up solid state as a sure thing.

EV laggards is the latest rhetoric to divert attention away from unprofitable EVs heavily dependent upon tax-credits.

EV laggards describes companies that lag everyone at producing EVs.

e.g. “too little too late” Toyota.

Too late? No.

GM still hasn’t delivered any variant of Volt in SUV or Crossover form.

Toyota is positioning both RAV-4 & C-HR to offer plugs and it’s easy to see that for the Prius V replacement too. For that matter, there’s no reason the new Camry hybrid couldn’t offer it as well.

In other words, it will be right on time. Prime will establish the reputation, paving the way for rapid spread to the rest of the fleet.

If should haves and could haves were worth anything…
What’s Toyota been wasting their time on for 11 years? Hyrogen? They have innovator’s dilemma and were/are stuck on old hybrid tech, denying the future of EVs. Coming out with a weak offering to take advantage of tax credits, ZEV credits, with a 6 mile EV range, only to up it 25 miles is just sad. This the the textbook definition of a laggard. Take off the rose colored glasses.

Prius Drivers are a smart set of drivers.
-The hybrids are reliable and are FREE CARS, they Pay for themselves in Fuel Savings.
( Not like Pickup Trucks and SUVs, which literally cost DOUBLE their list price in Gas. )

-The Plugin’s have an even faster payoff.

They only “pay for themselves” on gasoline savings compared to a big (not comparable) vehicle, truck, suv, etc. not compared to a (cheaper to by) compact car like a Corolla, or Elantra, etc.

Nevertheless the prius is a good value, and except for the lost cargo space the Prius Prime is an even better value after fed. tax credit and state incentives.

No, did you try any math? They pay for themselves compared to a regular car, they pay double or triple compared to an SUV or Truck.

The regular Prius gets 55 mpg.
The Plugin ges 20 miles of 100 MPGe, then 55 mpg.

A truck’s fuel expense is like taking a pay cut.

Not to mention the economic nightmare a Dodge Charger becomes. Double Insurance and double to triple fuel expense. It’s like wishing you were collecting welfare.

Just check DOE/EPA site:
Compared to Corolla, yes they pay for themselves after certain amount of miles. It may take well over 100k miles to pay off that $4k-$5k hybrid premium though. It all depends how much you expect to drive. Or how much incentives you receive in case of Prius Prime.

Nice link.

So yeah, mx was way off. Even at $4/gallon, it’d take 500,000 miles for a Pruis’ gas saving over a 35mpg car to equal $25k.

Nonetheless, $4k+ savings per $100k miles is impressive.

LOL. With all due respect, most people get CITY mileage from ICE cars. You have to be a rural driver to get the EPA number. I doubt most cars crack 20 mpg, but, luckily most drivers don’t know how to are too lazy to check their mpg numbers, and don’t know or care.

That way manufactures can get away with EPA numbers with no complaints.

Most buyers of a Corolla will be city/suburban stop and go traffic drivers and they will NEVER get the EPA number. That’s why hybrids and EV’s especially have such a HUGE ECONOMIC ADVANTAGE. Look at a population map, most buyers are on the crowded east or west coast, matching the population of the United States, and they won’t be getting rural fuel economy.

The Leaf is a standout here in saving you money, and raising your economic position, it can get you out of working class status into middle class.

If only Nissan would upgrade the battery heating/cooling system, but isn’t that coming in 2018/2019?

I have owned my prime for 11,000 miles and have filled the gas tank under 10 times in 11 months. Do that math please.

My 2016 Volt has 40k on the clock. I get between 1100-2500 miles per 8 gallon tank.

And its not dead dog slow.

Tank refills for my Prime have exceeded 2,000 miles too.

One of the tradeoffs of Volt’s design is lower efficiency. Prime delivers both better EV and better HV consumption rates.

Based on the data on your website, your Prius is a gas hog compared to my Volt, using twice as much fuel.

2 trips over 1,700 miles each driven mostly at 80 mph will drag down lifetime MPG quite a bit. Neither offered the opportunity to plug in while gone either. I also had 2 shorter trips, 400 miles each without recharging.

I’ve taken long trips too. This sounds like a typical excuse. Unlike you, I don’t plug in at work, as most in the US don’t have that ability, yet even still you use twice as much gas. Your car is a gas hog in the hands of most drivers in the US compared to BEVs or PHEVs with a decent daily range. Math isn’t hard (for most).

If they were so smart they would drive a Volt. It has a double the EV range and a 50 % better 0-60 time. Just a better car. Oh well, most Prius owners are so brain washed they never test drive a different model car.

To be fair to the Prius driver, if you only drive 20 miles a day, the Prius is your best choice. The Volt becomes the best choice if you want to pick up Smart Chicks, because it’s the sexiest, and you drive 20-50 miles a day.

I drive a Prime and a Volt. In efficiency, they are about equal at 150 miles in a day (I charge at night). Under, the Volt is more efficient; over the Prime. Volt handles far better, but Prime has more comfortable back seat.

By more efficient, you really mean uses less gas.

Prime is actually more efficient in terms of both EV and HV ratings. Those kW/mi value and MPG values really make a difference.

Also, note that Prime offers an impressively efficient heat-pump, one that Volt cannot compete with in terms of electricity consumption.

The Volt is more efficient at moving 5 people as the Prime would require 2 vehicles.

Also the Prime will have a lot more cold engine starts due to its short EV range.

The Volt has a lot going for it.
But, rear seat head room killed it for me.
However, if you’re single, or just married, and you only need two people capacity most times, the Volt is hard to beat.

Last time I checked GM has a good lease offer on the car.
You could lease, then buy at the residual price.
Makes it more affordable. And fuel savings should pay for the whole car over time.

Do the Hybrids and PHEV’s count towards the Federal tax incentives? You would think Toyota has hit 200k vehicles in these categories by now.
There could be few manufacturers that haven’t had a hybrid or PHEV or other EV on the market, so even if EV’s take off there might not be that much between major manufacturers in terms of time when the incentives run out for them.

Only the PHEVs

The incentives aren’t completely running out just yet for either Tesla, GM or Nissan.

They go through a stage where they get a reduced amount versus the getting the full amount.

Put another way, Toyota sold about 7100 Prii vehicles for the month, so in a few more months, Tesla will be selling more Model 3’s per month than Toyota sells of ALL Prii combined.

So we can soon celebrate the ‘Passing of Prius Sales’ by model 3! Yay!

It will be even more exciting celebrating More Monthly Model 3 Sales than All Toyota Hybrid Sales!

Uh….is that because conventional hybrid Prius sales are dropping?

BTW, buy plug-in hybrids with BIGGER BATTERIES! All should have at least 16KWH to get the big deduction. Or AT LEAST get 35 miles or more of range.

By a big deduction, you mean the federal tax credit, then you have to remember that most families don’t owe that much in federal taxes to use up the tax credit.

So you either have to have a large income or a 401k that you can convert to a Roth IRA to pay that much federal taxes.

Large income is such of relative term. Is $40k a large income to you?

Can lease or buy used though and take advantage of the credit

“the slightly better appearance of the Prime”

HAhahahahHAHAHAhahahahaHAHA…ROFL…HAHAHAhaha. You’re killing me.

They’re selling better because it’s $1000 cheaper after fed tax deduction. Why buy a std Prius when you can get a PHEV cheaper?

Imagine how the Prime would sell if they got rid of the baleen whale grill.

Filtering krill shrimp out on the road with the P.P. baleen grill, helps add to the Prius Prime and its 100 MPGe efficiency. It’s hard for Toyota customers to pass on tasty grilled shrimp, especially when no other manufacturers are offering the “Newest Look”!

Boy, fake laughs ruffle my feathers.

That was a most real, authentic, hysterical laugh.

Isn’t that 3,546 Prius Prime for 2018, not 2017? We are in a new year, man!

William Dominic Brignardello

Have a 2016 prius two eco no rear wiper no spare tire lighter lithium battery around 70 mpg. But still would like the prime

Can you imagine how many primes Toyota would sell if they were available in every state? Probably 3 times that amount. I live in FLA. And flew to NJ to get mine.

I ordered a white prime advanced and it took 6 months. None on the lots. Liked it so much bought a dealers red advanced prime in Wisconsin and drove it back to Vegas. With mostly city driving only fill the tanks every 6 months per dealer’s advice to obtain fresh fuel. A nice problem to have to unplug for a few weeks to empty the tanks. Compared to my neighbors with Dodge Rams and Ford F150s , makes a lot of sense for mostly point A to point B city driving than driving a pickup around when the bed is used less than 30% of the time. But i’m in my 60’s and way beyond picking up chicks. The Mustang the Ford Explorers phase of life is behind me. We rent a SUV for a week when needed. The tax incentive for these cars is great. We also have solar on the house roof to generate our own electricity to charge them.