Tesla Sees Strong Sales Growth In Just Two Major Markets In Europe
After a weaker first quarter, Tesla finally noted 7% growth for Model S/Model X sales in Western Europe during the first five months of this year.
The results are however widely varied because Tesla is doing exceptionally well in Norway (+94% year-over-year) and in the Netherlands (+71%), while in the other big markets for plug-ins sales, Tesla sales decreased substantially.
We are aware that part of the issue could be current allocation of cars for deliveries, but let’s take a look:
- Austria – down 51%
- Germany – down 37%
- Switzerland – down 33%
- Belgium – down 25%
- Sweden – down 20%
- UK – down 14% (est.)
- France – down 1%
In most of those countries, plug-in electric car sales as a whole went up this year, so seeing Tesla down is not a promising indicator.
Despite #Tesla's +7% W-European sales rise Jan-May y/y, data paints a worrying story with just 2 major markets propping it up:
May YTD y/y sales changes:
UK -14% (est.)
France -1% pic.twitter.com/uueYuriP7J
— Matthias Schmidt (@auto_schmidt) June 12, 2018
As we reported just a few days ago, during the first five months of 2018, Tesla significantly increased its sales in Norway of both the Model S and Model X. Here are those figures:
- Tesla Model X: 247 in May (up 79%) and 1,548 YTD (up 72%)
- Tesla Model S: 272 in May (up 209%) and 1,386 YTD (up 127%)
Model S returned back to form, but it’s still below its results from 2014 and 2015 when in the first five months respectively some 2,598 and 2,108 were registered.