UPDATE: Tesla Increases Base Price Of Model S, X: Adjusts Options, Offerings & More

NOV 13 2018 BY VANJA KLJAIC 46

The price increases are seemingly made to ‘simplify offering’ throughout the range.

***UPDATE: All removed options are now reportedly available as “off-the-menu” selections.

Over the course of the day yesterday, Tesla updated its online design studio concerning the Model S and the Model X. The novelties are several, but the most interesting ones are the base price increases for both vehicles. However, it seems that the changes aren’t that simple. Especially considering that last month, Elon Musk, the Tesla CEO, actually hinted at the need for some changes to the Model S and Model X interiors, as well as the need to simplify some of the offerings as well.

For the most part, some of the prices went up, some others went down. Some options are now made standard, while some have been completely taken away. According to internal Tesla communications obtained by Electrek, these changes, made by Tesla, are done in order “to simplify the product offerings and provide the best experience for customers.” You’ll find a detailed rundown (via Electrek) of the changes for both models right below.

  • Model S 75D now starts at $78,000 (up $1,000 from $77,000)
  • Model X 75D now starts at $84,000 (up $1,000 from $83,000)
  • Model S 100D now starts at $96,000 (down $500 from $96,500)
  • Model X 100D now starts at $99,000 (down $500 from $99,500)

As you can see from the above, the base price of the Model S and Model X (the base versions) were increased, while the 100D models are now actually cheaper. For Europe, the bases prices for both the Model S and Model X are increased by 1000€, while the price of the 100D versions of both vehicles stayed the same. Furthermore, several interior options have changed and from the looks of it, most interior options are basically cut down to just three for most cars.

  • All black Premium interior is now the standard option
  • Cream and Black and White Premium interiors are now a $1,500 option (down from $3,300 previously)
  • Black Textile is gone from the configurator
  • All black material with figured ash and dark headliner
  • Cream premium material with oak and light headliner
  • White premium material with dark ash and dark headliner

While the changes are designed for a more streamlined configuration, we cannot but think these are actually made to improve production numbers, not so much to aid the customers. Additional changes include the two standard interior options for P100D versions of both the Model S and the Model X: all black ventilated and carbon fiber and white and black ventilated and carbon fiber.

Tesla Model X Interior

For the Model S, the changes include the removal of the rear-facing child seats. It seems that Tesla will instead recommend those buyers to get the larger, more family-friendly Model X option. Furthermore, the 21″ Black Arachnid Wheels are gone from the configurator. They can, however, be ordered as an aftermarket product option. The Panoramic Sunroof is also gone and like the Model 3, only the rather epic looking glass roof is now available. Single phase markets are moving from 72-amp to 48-amp charger for all variants of Model S and X. 3-phase markets will continue to get the 72-amp on-board charger. Finally, the carbon fiber spoiler has now become a standard option on all Tesla model S P100D vehicles.

For the Model X, there are two significant design studio changes: the 6-seat with the center console configuration is now gone and single phase markets are moving from 72-amp to 48-amp charger for all variants of Model S and X. 3-phase markets will continue to get the 72-amp on-board charger.

Got all that?

Source: Electrek

Categories: Tesla

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46 Comments on "UPDATE: Tesla Increases Base Price Of Model S, X: Adjusts Options, Offerings & More"

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This it the kind of streamlining of options that happens before a major revision is released.

It is like BMW making all their final versions of certain BMW’s “M-Sport” trim before a revised version is released. Or Audi making the s-line trim package standard in the final year of a model’s production.

A major revision?!? Tesla cars are constantly going through revisions. For example, a model 3 that you buy 3 months from now is different (e.g. had revisions) than a similar model 3 say 3 months ago.

Source: Elon Musk’s tweets

I hope so.

Especially the S’s interior looks dated and still has some of the same problems it had when the S came out (door pockets!!!). The center console could also be much better integrated and not look like the afterthought it is. Rear seat headroom is a problem for tall people and rather uncomfortable to sit on for longer distances.

And since we have the 3 now, Tesla could either make the S, 5 series cheap, or 7 series luxurious. Right now it’s just expensive, while not adding too much luxury over a Model 3.

A month or so ago somebody predicted the removal of the six-seat X, good work.

I wonder if the rear-facing seats will be an “off-menu” option to run down the stock they must have.

Bjorn Nyland in a recent video, didn’t like 2 changes. He complained about removing the faster car charger in Europe. He also thinks it a mistake to remove the pano. roof, because it allows a roof rack to be installed, which is popular in Europe.. He predicts lack of a rack will cost some Model S sales. Many aftermarket racks use suction cups, but these can slide and fall off.

Perhaps Tesla is glad to dump the roof rack. that had lots of warranty work due to misalignment, says Nyland. If your aftermarket suction cup roof rack falls off, damaging your stuff, the liability was shifted to that other company.

We have an S with pano roof in the US; no way in hell we would have bought it if it couldn’t take a roof rack. Which is why the X was already out of the question. Now they are both crippled.

“…we cannot but think these [changes] are actually made to improve production numbers, not so much to aid the customers.”

Sure looks that way. The PR claim that one of the two reasons was to “provide the best experience for customers” appears to be pure spin.

I see this as another indication that capacity at the Fremont Assembly Plant is maxxed out. That and the fact that Tesla has put partial assembly lines under tents in the parking lot, because there is literally no more room inside the factory.

I find it strange that some Tesla fans keep claiming that Tesla is expanding the factory and that there is plenty of room for more production there. It seems increasingly obvious that simply isn’t true.

Here’s hoping that Tesla starts up some production lines at Gigafactory 1. That would seem to be the best hope for near-term expansion of production, alleviating the bottleneck of floor space at the Fremont assembly plant. If that doesn’t happen, I guess we’ll have to wait for production to start at the Chinese or European Gigafactories… and the location of the European Gigafactory hasn’t even been announced yet.

Musk may be slowing the capex pace, and focusing on more promising markets. That may be China, assuming a premium market there has better appetites and margins? It’s the big capex ramps that mire TSLA in loss mode. A slower pace may be necessary. If he’s smart, he already knows he can’t only be profitable in third quarters.

Doubtful that Musk is going to avoid future big capex ramps. Right now is a brief period of consolidation, but the ramp for Model Y will be coming before long.

PR claim? Since when is internal communication PR?

Putting assembly lines in a Sprung structure instead of a regular building does *not* safe space — on the contrary. They did it to save time, not space. There were several buildings in the build-out plans that haven’t been constructed yet. Remember that they were originally planning a complete second line for Model 3…

Fremont is limited in terms of logistics, not floor space. IIRC Tesla said so explicitly a while back. And now that they decided to push some Model 3 production to Shanghai earlier instead of further ramping in Fremont, they should have more space rather than less.

Streamlining the options for Model S and Model X is purely a matter of increasing margins. Production is constrained by supply of 18650 cells, as they reiterated recently.

Tesla says that the changes are done in order “to simplify the product offerings and provide the best experience for customers.”

Tesla and Elon are insulting the intelligence of their customers.

And you are not one of them.

And you have no intelligence to insult.

Why should their hardware “update” strategy be different than their software?

Because a stable product offering is required so customers actually have a decent chance to understand what they’re getting and what the value proposition is? Once a year for HW changes is too much as it is. Every month is ridiculous.

Please stop insulting people when you don’t like their comment.

I don’t know because nobody have to buy it.

On other subject political leaders do insult all living intelligence on a daily basis without any restraint and force people to swallow it.

There’s a magnitude of gravity between those that bothers me more.

Less options = better for customers. Lol Don’t want to tax their customers’ brains too much I guess.

Actually, relatively recent marketing studies about consumers and auto sales (by third parties) have shown that fewer options (rather than a ton of options) improve the consumer experience.

Impartial Observer – you do have a point. I remember when the “Dual Charger” 80 ampere Teslas were for sale (the so-called 20 kw models (actually 19.2 kw at best)), the MAJORITY of customers bought the option. Then they decreased the option to 72 amperes, and now they are discontinuing it entirely. So people who have arranged their garages for multiple 80 ampere chargers are bound to be disappointed since, as the foregoing proved it was a VERY POPULAR option.

Do Tesla’s quarterly financial statements quote the gross margins on the Model S and X? Battery and module costs has decreased significantly since these vehicles were released, it seems that Tesla’s margins should be through the roof by this point. I can’t fault Tesla for increasing margins, if they are production limited (i.e. they sell every one they can make) Tesla can name their price until some real competition comes along.

Last shareholder letter actually had a graph of Model S and X margins over time. In the past, they have been somewhat inconclusive, as production cost improvements have been counterbalanced by reduction of average selling price — but recently, they shot up pretty nicely.

(And yes, Model S and X are still production constrained; so it makes perfect sense to reduce options — even if it loses some potential customers — to get the best margin out of those they can sell…)

My X75D was under 80k in April 2017…and that was with EAP and white seats….so now we are talking 10k more. Must have been a few “increases” that I missed.

They make changes every few weeks. At least one paint option that was $1000 underwent 3 price changes in 3 months. Ican’t see how this is any better than the various sleazy dealer practices.

That was Model 3, not Model X.

Don’t buy it then

So you are saying the base price for Model X was below $72,000 in April 2017? I don’t feel like trying to dig up old pricing — but I’m pretty sure that’s not right…

I wonder what the new starting price for the SR Model 3 will be. $37.500?

Regardless, it seems the $35k Model 3 is dead. Stillborn is probably the better word.
The price of a new Model 3 will never start with a “3”, unless a $39,999.99 model is released.

Fe! Fi! Fo! FUD!

Glad I got a used model S85 for $43,500! Saved $35,000 and battery capacity only down 5%. Those prices on the model S just keep increasing.

Option for option, they are significantly cheaper than earlier offerings.

I wish the author would clarify something – “The 72 ampere charger will only be available in Single-Phase markets”. Well, that is the way it has always been, since the fastest Tesla car charger (22 kw) is 32 amperes.

How is this a change from what existed for the model “S” from day one?

Perhaps this is related to the comment above about how Bjorn Nyland didn’t like the ‘high speed’ charger being removed from Europe. Perhaps the author misunderstood that the fastest charger in Europe is not 72 amperes but 32 amperes as mentioned above. The only other option USED TO be the standard 16 ampere (11 kw) charger facility. I wonder what options are available in the various countries?

I’m glad that Pushi – who knows so much more about EV engineering than I do, as he constantly proclaims, mentioned this first – Oh- he didn’t? hehehe.

Hopefully it is obvious that USA currents cannot be directly compared to Euro currents.

Just checked the Tesla website, – the 72 ampere and 80 ampere charging levels are all no more. ALL TESLAs now get the 48 ampere charger, with the exception of the (supposedly the 3 SR – if they don’t change their mind again prior to its release), and the 3 mid range. All others (all x’s, and all s’s) get the same charger as the 3LR, and the same occasional use cord, the so called gen 2 – 32 ampere model.

This explains the $500 price decrease since that is a reasonable difference between 48 and 72.