Tequila Regulatory Council Opposes Musk’s Teslaquila Trademark


OK. “Not-Teslaquila,” then. 

***UPDATE: Elon Musk has responded to our story in a tweet (embedded) saying, “We will fight Big Tequila!”

In the sometimes-bizarre world of Tesla CEO Elon Musk, the absurd can become reality and does so on a regular basis. Typically, these instances are related to his particular sense of humor. Consider any number of the superfluous Easter eggs in the automaker’s vehicles or the stereos that “go to 11.” Need another example? How about his tunneling outfit, The Boring Company, selling 20,000 copies of “Not-A-Flamethrower?” We rest our case.

That Dad-joke wit is making headlines again around his intention to produce something he’s calling Teslaquila. According to Automotive News, it’s gotten the attention of the tequila industry, which is very keen to protect the integrity of its product. According to the Tequila Regulatory Council (CRT), which makes its home in Mexico, naturally, “tequila” is a protected word and Teslaquila is too evocative of that fine alcoholic beverage. Perhaps we should back up for a second.

Back on April 1st of this year (widely known as April Fools Day), Musk tweeted out (embedded below) a series of joking tweets about how Tesla had gone bankrupt and the co-founder had been found passed out surrounded by bottles of “Teslaquila.” Ha ha.

In response to this, it was suggested by Twitter user @AntVenom (Taylor Harris) that Musk “make that happen.” Within days, a photo of a Teslaquila bottle appeared on Musk’s Instagram account, and shortly after that, Harris tweeted a picture of himself holding a similar (if not the same) bottle.

Fast forward to mid-October and Musk tweets out (embedded below) “Teslaquila coming soon …” in response to a story that Tesla is seeking to trademark the awkward portmanteau. It’s hard to say whether the protestations of the CRT will interfere with the trademark effort. Originally submitted October 8, applications typically aren’t examined until three months after the filing date.

While we wait to learn whether this novelty product becomes an actual thing that will eventually flood eBay for exorbitant amounts, we suggest that if the trademark is rejected, the company try again with the name Not Teslaquila. You’re welcome.



Source: Automotive News

Categories: General, Tesla


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12 Comments on "Tequila Regulatory Council Opposes Musk’s Teslaquila Trademark"

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It’ll make you feel like you’re sittin’ on top of (a building somewhere).

(⌐■_■) Trollnonymous

……roasting Marshmallow’s.

(⌐■_■) Trollnonymous

It’s “ToKillYa”.

Not quite as stupid of an article as the one about which Model S Superman would drive.

Another Euro point of view

Yes but any news about alternative energy vehicles are good to take. If I understood it well this piece of info is about some sort of new few cell that would use this beverage to generate electricity, did I get it right ?

Could always name it Tres Commas if this name gets blocked.

InsideEVs has got to up its game in the headline-writing department. This story was begging for a pun in the headline, but instead we get “Tequila Regulatory Council Opposes Musk’s Teslaquila Trademark.” Meanwhile, Autoblog (argh!) hit the mark with their punny headline: “Elon Musk’s ‘Teslaquila’ takes a shot from the tequila industry.”

Otherwise, keep up the good work InsideEVs. 🙂

call it “Tekilowatt”, what fuels your soul

Could always go with Muskal (Mescal).

The best not-tequila!

The Big Tequillas are out of control and prime for disruption.

I went to their website, and it sounds like if Tesla wants to actually do this, they would need to meet specific geographic and process standards. If Tesla meets the standards for making their Teslaquila branded tequila, I don’t see what the problem is:

“This definition requires:

The demarcation of a specific geographic zone (proposed by the interested parties)
Proven recognition or repute of the geographic site (declaration)
Specific production conditions (Standard)