Renault Crosses 85,000 All-Electric ZOE Sales, Dominates Europe

OCT 23 2017 BY MARK KANE 16

Renault electric car sales – September 2017

After the first nine months of 2017, Renault has already sold more EVs (over 26,800) than in any previous year, and will easily cross the 30,000 mark before this year expires.

Renault ZOE

Sales of Renault EVs in September increased by 23% year-over-year to 2,758.

Of those, the Renault ZOE exceeded 2,350 sales, which is around 1.2% of total Renault passenger car sales worldwide (the ZOE is available only in Europe).

The second best selling electric model for Renault is the Kangoo Z.E. (>400 in September and >2,600 in nine months).

When we check the cumulative ZOE sales, we find that Renault has now delivered more than 85,000 cars since late 2012, including a record 24,000 so far this year.

As a result, the ZOE will be the best selling electric car in Europe for another year.

How can we be so sure the ZOE will wear the sales crown?  Well, it has an almost 10,000 unit lead over the second place offering Nissan LEAF (of which is practically out of stock waiting on the newly upgraded model to arrive in January)…so the 2017 title is ‘in the bag’.

The Renault ZOE will likely face its first real challenge to the “European sales throne” from its Alliance-counterpart LEAF in 2018; while a three-way competition will be in full effect for 2019, as the Tesla Model 3 will be available for the full year.

Renault electric car sales – September 2017

Categories: Renault, Sales


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16 Comments on "Renault Crosses 85,000 All-Electric ZOE Sales, Dominates Europe"

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Another Euro point of view

I am not a “specialist” of the ZOE but I understood it could sell better if it would accept a higher charging rate. For example it sells comparatively poorly in Europe’s best EV market (Norway) for that reason. I would welcome correction if I stand wrong about this.

I definitely agree on the importance of a faster charging (CCS) capability.
Also: it’s clear it badly needs a price cut.
It costs around 30,000 euros (with batteries, in the countries where they can be purchased).
Same as (or more than) the new 40 kWh Leaf.
But it’s such a cute car !

I hear there are local discounts available, but not everybody knows about them.
Better a good official price cut !

I would say that now that the Zoé has a ~40kWh battery, the CCS fast charge is more important than ever.

The price in Norway is around 22,500€ and that includes a home charging point including the electricians work.

Do you really think that they want to sell too many of those?

Yes, that is one of the reasons. It’s also a plastic, cheap, unrefined and dated vehicle.

Stepping into the Leaf is like stepping into the future and a luxury car in comparison, not that the Leaf is all that.

And the head room in the rear is non-existent. I’m not a tall guy and I yet had to bend my head (the roof slopes to the sides) to sit in the back seat. 5 minutes in the back seat were 5 minutes too much.

Hopefully with the Leaf 2.0 we should soon see the Zoe 2.0 too.

E.g. in my country in Austria, we have an 11kW 3-phase power supply in almost every household, sometimes even 22kW. Only the ZOE can use this AC-Power available at home, and if you choose the Q90 model it can even charge with almost the same power (43kW) as others do DC-charging (50kW). So the ZOE charges faster than almost every other EV for normal everyday use. Only at long distances you have a disadvantage. Of course, the better the DC-infrastructure and the bigger the batteries become, the more the necessity of fast AC charging diminishes. The price of the ZOE was very competitive a few years ago, now the total cost of ownership of an Ioniq or a new Leaf might be lower, but they are both not really available. You have to wait more than half a year for an Ioniq, Leaf has not started yet, Ampera-e will not be sold, i3 is so expensive, e-Golf not so attractive. What else to buy than a ZOE if you need it now to get the subsidy, which will expire soon?

Yes. The Zoe charges faster at home than most any other EV. And I still wouldn’t get one, because it can’t fast charge. I like that it has a good onboard charger. 22 kW is cheap to implement with 400V 3-phase AC, and much of Europe has it, so everyone should do it. But 22 kW AC rather OBVIOUSLY isn’t a replacement for DCFC. Even Renault will admit as much when the Zoe eventually gets the next battery pack upgrade; 22 kW vs 50 kW right now is bad enough, but 22 kW instead of 150 kW will just hurt too much, and nobody will want to need three hours to “quick charge”. Conversely, few would be bothered if they had to charge at 3.3 kW only at home, because it’s more than enough to replenish the normal daily usage. I think the LEAF ought to take back leadership in the sales charts in 2018. Half a year ago I would have thought Tesla the obvious favourite, but now I’ll be positively surprised if Tesla manages to deliver any cars in Europe next year. I mean, they aren’t even giving any guidance anymore and look too incompetent for comfort these… Read more »

So they gave it more range and then they sold more of them…

Won’t VW be launching the I.D. hatch at the start of 2019? Since all production of the car will be going to the EU, it should be a strong contender in 2019 as well. Then there’s the Ioniq electric which is already here, with a boost in production it could be a contender as well. 2019 really shouldn’t be just a 3-way race.

Sure, the I.D could be delayed, but so could the model 3.

Will the EU even be getting US-made model 3s? By 2019, we should already have an european Gigafactory (IIRC we should be getting the new gigafactory announcements at the semi reveal in early November).

I believe the ID is slated for 2020. But unlike with Tesla’s calendar, that is three years after 2017.

There’s something niffy about American corporations and their time units. I recall with horror the “Netscape minute”, a time unit used to estimate downloads. Time dilation became very real for users of Netscape Navigator.

The ID hatch is only for Europe, but it is pegged now as a 2020 MY for mid/Fall 2019 release.

…with that said, we don’t believe it will be anywhere close to the lead in 2019 (or 2020). While one of the three projected leaders could face a hiccup; of the Euro Tesla Model 3, Renault ZOE and the Nissan LEAF (which will be available by then in both 40 and 60 kWh versions)…one (maybe two) of them we are pretty sure will be knocking on the door of selling ~50,000+ copies.

Daimler isn’t tooled (nor could they likely sell) for anything near that number. We expect the ID to do decently well…but not 4-5K+ per month well.

To be clear, the Zoe does fast charge if you choose the fast charge option of 43kW, which is only marginally slower than 50kW CCS. However, from 2019, Zoe will replace 43AC with CharIN standard CCS somewhere between 120 and 150kW. So watch this space… but if you want a Zoe today you can buy it with the fast charge option if that’s what you need.

30,000 ZOE electric vehicles is nothing. In 2016 Renault globally sold 3.18 million. Its a long road.

It is a long road and 30k it’s a start…it’s not nothing.