Honda e Prototype Video Roundup: Cute, Tiny, Probably Pricey

FEB 27 2019 BY MARK KANE 30

Is it the new, most-wanted small electric car on the market?

Honda already unveiled the 95% production-ready Honda e Prototype to lucky media outlets, who were able to see the car and talk with the design team and managers.

This car is going into production and sales in Europe will begin in 2019 (Japan will follow), but don’t expect affordability. The Honda e Prototype is small, but a higher-end subcompact with a lot of tech, quality interior, frameless windows, etc. We guess it must have some effect on the pricing. The practicality of this cute EV also needs to be proven as a quick look already revealed the lack of rear legroom. Another thing is the awkward position of charging inlet.

We start the video roundup with Fully Charged, which released the best overview, but feel free to check out a few more videos below. Public presentation is scheduled for Geneva Motor Show in March.

“By far the most captivating and talked about concept car of the last 5 years was Honda’s little pearlescent white Urban EV. That was 2017. This is now. Confusingly the perfectly descriptive ‘Urban EV’ name has gone and instead been replaced by ‘e Prototype’, only this isn’t really a prototype. This is a 95% finished EV Honda that goes on sale this year, and which Honda hopes will recapture the company’s mojo. Does it deserve to? Jonny finds out with a secret tour of the vehicle from its Japanese designers.”

Honda e Prototype specs:

  • over 200 km (125 miles) of range in undisclosed test cycle
  • battery cells supplied by Panasonic
  • rear-wheel drive
  • fast charging to 80% in 30 minutes

More videos:

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30 Comments on "Honda e Prototype Video Roundup: Cute, Tiny, Probably Pricey"

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I want one, but the VW ID looks like it’s going to be much more affordable with far better range.

And you’ll be able to put things in the ID.

ID will cost 10k more.

I want to know what the HDMI connection will mean. Interesting that they put that in there. This thing will be pricey. They stated the i3 as their competitor. Not the VW ID.

That was regarding the wood dash and general shape of the dash.

Great a 45k retro e-Civic, I’m sorry it may be cute, but overall it fails. Too little range for that price, better to get a Model 3.

In what world is this tiny city car in competition with the Model 3 ? With these specs the price will be well under 30k. Stop trolling.

I’m not trolling, the article says it’s going to be pricey, they are targeting the i3. Thus the target price range is why I suggested the Model 3, you get much more car for the money. I wouldn’t pay a 30% premium to get half the range.

in the autobild article and sit-probe they mention the following: “Mehr als 30.000 Euro sollte der Preis nicht betragen”. For this size of car that is still expensive but not 45k expensive. Even if they target the same audience as the i3, a BMW is most likely always gonna be more expensive.
as for the model 3, the current cheapest version on sale in Europe is around 60.000 euros so before we get to the 45.000 price you mention, we still have some way to go (-25%)

I can see where my numbers are off a bit and how that might change the equation, that being said I think they are charging a huge premium for nothing more than nostalgia. If I’m going to be paying a premium I would want that premium to be for more range and/or performance rather than nostalgia.

hello Paul,
the reality is that a lot of the electric cars today are still charging a premium and i guess the availability of different models still has to grow further before the premium on some cars will phase out. And like you mention, nostalgia also allows for a premium, look at the cost of the mini models.
The model is aimed directly at urban drivers so while myself i fully agree with your viewpoint (i would rather pay a premium for range (not so much performance)) targeting an urban audience with a big battery and additional price tag for that while they will never use it, is also not ideal so i understand the offering and why people would be willing to pay a premium for it just like the mini car.
(in addition to urban buyers, this would fit also nicely as a 2nd family car. if the availability is not pushed too far ahead and pricing is acceptable, this would make a nice car for my wife. the offered range would be sufficient for like 99.5% of her driving)

This car gives me the tingles.

Badly wanted one thanks to the Civic/Mini Clubman throwback, but at 200km range, I can’t replace any my current cars with it like I could with the 208e that’s coming.

I want one too, but besides being in America where they won’t be sold, the range is just too short for me. I still think it’s super cool though!

Beautiful, exciting compact car and a fresh direction for Honda. One question I have is what about the frunk? Especially with RWD layout they should’ve had a spacious storage compartment there, but instead theres a huge charger door smack in the middle.

There will be more stuff in there as well like the AC, the power brake components, air filters, wiper fluid and the EV charger. This is a small car. Better to have a decent size boot than rarely used storage in the front.

Honda is still behind

Length: 3895 mm
Wheelbase: ? mm

Japanese car. CCS port.


The Honda Clarity in the US also comes with CCS.
You should think of ChaDeMo at this point as a standard for Japan, not Japanese cars/companies (IIUC non-Japanese BEVs sold in Japan are also required to have ChaDeMo, e.g., the i3).
Looks like at this point only two cars (Leaf, Outlander PHEV) and one van (e-NV200) sold outside Japan have ChaDeMo.
With some luck, authorities in North America in Europe will ASAP mandate all future EVs sold there to have CCS, which means new chargers will not need to support ChaDeMo.

It has been announced that it will be available in the European market first — even before Japan. And Geneva, the location of the motor show, is of course in Europe.

It will have Chademo in Japan. The plug depends on the market. Even Nissan will understand that at some point.

I really hope they will.

Shame it list some of it’s charm from the previous concept.

No, it is not

I’m very glad Honda is getting into the game, albeit late. However, I think they will price this too high for a sub-150 mile range car. For the North American Marketplace, 150-miles is really table stakes now and some may feel 200-miles is now.

For Japan and large urban European and Asian Cities, 125-miles is ok. So I really don’t see this car making a noticeable impact but I do like the design and size and know that there is a good market for small sub-compact vehicles.

It’s just the range versus price on this one that concerns me.

It is a Honda clone of the BMW i3. Add a motorcycle or rotary engine and it could be a nice REx. But if it is coming to the USA, should I care?

Interesting definition of tiny. It looks more i3-sized than something super compact. Nonetheless, kudos to the styling team for shedding the plethora of creases, angles and angry insect faces that seem to populate most Japanese cars. Range is a bit thin, but perfectly acceptable for city duty.

It’s barely larger than a 2 door Mini Cooper. So that’s pretty small for a 4 door car. Both are shorter than a i3. The video shows 1495 mm (tall) x 3895 x 1750. So that’s 58.9 in tall, 153.3 long, and 68.9 wide. The Mini Cooper is 151.1 inches long and 55.7 inches tall. The wheels are 17 inchers, which is hard to see, as the proportions of the thick body sides make them look small. City sized for sure.

It’s the interior which I think is really good. So hopefully they carry that over to future cars.

Supposed to be a modern variation of the old Civic.

124 miles is a non-starter. Very cute car with a nice interior – but, Not interested. Maybe if the price was about $18k, but not so much. Very interested in this car for sub-$30k and 200+ range. That “Urban Car” label is just marketing speak for we are very afraid of competing with our gas cars. Sad really, by the time they figure out that this delaying tactic will cost them dearly, it may be too late. Why lead when you can follow way in the back of the pack?