February 2014 Plug-In Sales Rise 30% – Ford’s EVs Lead Charge Into Spring
Fact: January and February aren’t kind to plug-in vehicle sales.
Statistically speaking, the two worst performing months of the year…every year…since the dawn of the “new age” of the electric vehicles in 2011 are the first two.
However, if that trend holds true this year, 2014 is going to be a great year for plug-in sales, as we just had a couple pretty decent months to kick off 2014.
***Full YTD Sales Chart Below***
Leading the charge was an unexpected player – Ford; just edging out Nissan this month (by 35 cars) for the most electrified vehicles sold.
Between the Fusion Energi, the C-Max Energi and the Focus Electric, the three plug-in stablemates sold 1,460 cars, up from just 419 a year previous…good for a 248% increase. Last month, the Ford trio sold 1,104 plug-ins combined.
Overall for the year to date, plug-in sales are up 25.2% – meaning at this pace just over 120,000 EVs would be sold in the United States this year, up from just under 96,000 last year.
Given the arrival of the BMW i3 beginning in April, a new and much cheaper Mitsubishi i-MiEV in May, the Mercedes-Benz B-Class ED regionally this summer and the longer range Kia Soul EV in the fall…it’s hard to see how the growth won’t continue throughout the year.
Other statistics of interest:
Top 5 Plug-In Automakers For 2014 YTD:
- Nissan – 2677
- Ford – 2,564
- General Motors – 2,391
- Tesla (e) – 2200
- Toyota – 2,008
- PHEV – 53.2% (6,655 units)
- BEV – 46.8% (5,850 units)