BMW i3, i8 Might Die A Slow Death
BMW i3 (i3s), i8 and the latest i8 Roadster could end their lives without next-generation replacements, according to media reports.
The German manufacturer launched its BMW i subbrand as dedicated plug-in models, unlike many other carmakers who preferred conversions of existing models.
Then, BMW began to develop tons of plug-in hybrids, using its conventional cars, while other makes began development of separate all-electric platforms.
According to Autocar, the future of the i3 and i8 aren’t certain under the new strategy, which treats BMW i as a solution to “address a particular challenge or meet a specific demand“. In other words, there could be a need for a new i4 model (“variant of the future 4 Series GT“), but i3 might not be replaced when it comes time for a new generation car.
BMW i boss Robert Irlinger said:
“We’re still deciding [about] the i8. We see a market for new kinds of sports cars. Whatever it’s called, or if it’s a new kind of sports car, is still in discussion.”
“BMW i design boss Domagoj Dukec: compared the role of the i8 to the M1 supercar. He said: “It worked at the time, but why do it more than once? The i8 could be the M1 – it doesn’t have to always be a name at BMW. We always give an answer to what people and customers are requiring at that moment in time.”
“Dukec added: “With new i3 and i8, I don’t know; for now, we don’t think about it. For i, there won’t always be an i3, then an i3 after – i is not a parallel universe of BMW.”
The new strategy apparently envisions the iX3 in 2020 (using X3 as a base) among a total of 11 new plug-ins by 2025.