Audi’s Embrace The Future Of Electric Videos Feature Cowboys, Old Men

DEC 15 2018 BY MARK KANE 11

Get ready for electric racing cowboys

As the new season of Formula E starts in Ad Diriyah, Saudi Arabia on December 15 (today), Audi has released a new series of clips – Embrace The Future Of Racing – about its Audi Sport ABT Schaeffler Formula E Team and Audi e-tron electric car.

“The countdown to the start of the 5th Formula E season starts today! Discover through what kind of stories we convinced the cowboy of the Formula E and the electric mobility of Audi. Stay tuned for more clips to come”

Sorry, we can’t hear you, old man!

Too fast to count for a cowboy.

We hope that all of you have better instincts than our cowboy!

The beauty of the Audi e-tron FE05 even charms conservative cowboys. This beast is definitely worth a thousand pictures!

Don’t feel too safe! We’ll also amaze you off the Formula E tracks with the all new Audi e-tron!

Not a car for an old man! The all new Audi e-tron defines a new level of excitement.

Categories: Audi, Formula E, Videos


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11 Comments on "Audi’s Embrace The Future Of Electric Videos Feature Cowboys, Old Men"

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Sounds like the typical German superiority complex. Let’s make fun of an American sub-type to sell our cars. What does an American cowboy have to do with Formula E? When Audi make a useful electric pickup, they can start poking that crowd, otherwise, fu Audi.

bad vibes ;-P

Well, I think the E-Tron is going to be a nice car and Audis are likeable cars. Nevertheless you are right, I do not see why the champions of Diesel manipulations (Audi produced cheat-Diesels till April 2018!!!!) needs such a cheap joke.

Uh-oh, somebody got triggered!

You would never see GM ads making fun of lederhosen in their German ads…More like stupid German car companies who don’t understand basic marketing 101…you don’t insult the people you’re trying to sell to.

without looking it up i’m pretty sure this campaign is made by a north american marketing agency for the north american market greenlit by Audi North America.

Pickups, by definition, aren’t useful. They are what immature American males with tiny penis complexes drive to try to justify a limo interior combined with gas footage. Fu instead.

Wow, the PR types really did not hit the right tone with these. They feel very cringey to watch. In general it’s never a good idea to have a character point out some supposed flaw and then ridicule him. I think it would have been a smarter move to somehow have the cowboy character like/respect the EV despite his reservations or despite appearances. Like this, he’s only a sad projection of what the PR firm types think is a person living in the past.

Dear Audi, you’re still a German caterpillar pretending to be a butterfly.

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Nothing but batteries! #brain_dead_marketing

Germany can’t even make its own batteries!? Yeah so proud!