Audi Approves Mega Spending On Electric Mobility

DEC 12 2018 BY VANJA KLJAIC 11

The Audi board approved a €14 billion investment plan in “electric mobility, digitalization and autonomous driving” by the end of 2023.

Audi is part of the larger Volkswagen Group. And that means that it’s also a co-culprit in the whole dieselgate scandal. In turn, Audi is using the same VW recipe for cleaning up their name, as the German carmaker is scheduled to bring on some mega spending on electric mobility in the forthcoming years. This signifies the whole VW Group’s blatant and direct move away from diesel-powered vehicles.

In order to meet the necessary investment requirements for both R&D and production, Audi has just approved a new €14 billion investment plan in “electric mobility, digitalization, and autonomous driving by the end of 2023.” To put things into perspective, we’re talking about €3.5 billion to be invested into electric vehicles – per year – from 2019 – 2023.

The plan was fully approved by the board of the German premium automaker, and it will involve “property, plant and equipment as well as research and development expenditure.” Furthermore, the decision and plan were commented by Bram Schot, temporary Chairman of the Board of Management of AUDI AG, giving us a nice piece of insight into the thinking process behind this plan.

“This planning round bears a clear signature: We are taking a very systematic approach to electric mobility and will be much more focused in future. We are consistently prioritizing our resources for future-oriented products and services that are highly attractive and relevant to the market. With models such as the recently presented Audi e-tron GT concept, we want to electrify people again for Audi and at the same time be an agile and very efficient company. We are systematically moving towards electric mobility and are consistently prioritizing future topics”

Audi plans to offer approximately 20 electrified models by 2025. Out of that number, around half will have fully-electric powertrains. Just recently, the Audi e-tron SUV broke the ice, soon to be followed by a Sportback version and the recently unveiled e-tron – one of the best looking cars we’ve seen all year.

And judging by the interest that Porsche (also part of the VW Group) garnered with the high-performance battery-powered Taycan, we have no doubt that current and future Audi customers will grasp the upcoming electric revolution with open arms altogether. And hopefully, that helps to clear VW Group and Audi’s name concerning the diesel emission cheating scandal, but also, a more eco-friendly future for all of us as well.

Source: Electrek

Categories: Audi

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11 Comments on "Audi Approves Mega Spending On Electric Mobility"

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Is it old news? *check out the source* Yup, it is old. Dec. 4th 2018.

How much you spend does not make impress if traditional car design and styling rules are used. The car will be too heavy, rotten aerodynamics, inefficient, and look silly.

First let the interns do the design. Then you have a chance to get it right the first time. The hide-bound, resentful, senior engineers have too much baggage to unload. Early retirement comes to mind. Keep the manufacturing engineering team but the rest need to join Bob Lutz in retirement … a silent retirement.

Interns cannot afford and Audi, and they probably don’t have a clue what someone that can afford them would want.
If you look at VW ID designs, I think you’ll find what interns might design.

How does producing evs now make up for cheating software from before. Should all the criminals just be released because now they are trying to do the right thing? The repercussions of their actions will be felt for many years to come.
I wish you would get off the tack of being an apologist for the VW group, it’s unseemly.

Pollution vice. . Even with cheat software – a diesel engine emit a lot less CO2 then a standard gasoline engine.
The over dramatisation is weird, and when it comes from people who use airplanes or cruise ships. . I just shake my head.

Guess you’re one of those people that think there’s no such thing as rehabilitation, and that criminals should never be let out?

They paid their fine, now they are moving forward. Remembering the past is fine, dragging it up at every opportunity is boring at best, self defeating at worst. Would you prefer they didn’t move into EV’s?

Great true-to-Audi designs, inside, outside and under. They will do well with the market segment that has the money to afford them.

Audi for the luxury oriented, Porsche for the refined performance oriented and VW with their cute and playful ID designs offer a very wide range of options.

The VW Group has obviously done their homework. And clearly are placing an all-in bet on EVs. The future is bright for EV fans.

Strongly agree, especially with your second graf. We are still at a point where we desperately need more EVs in every sense of “more”: More offerings of different types/styles from different companies and at various price points. Diversity of offerings will greatly accelerate the adoption of EV technology, and the VW group and Hyundai/Kia are set to do a lot to push us in the right direction.

Tesla has first movers advantage. It will be Tesla vs. everyone else for a long time.

From Article: “…To put things into perspective, we’re talking about €3.5 billion to be invested into electric vehicles – per year – from 2019 – 2023..:”
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That is good news.

Also needed at Audi and much more difficult (perhaps impossible) to make happen is a radical top-to-bottom organizational reformatting at Audi to fully commit to EV and facilitate more rapid EV innovations… skipping the traditional automotive long-tail “concept” tease phase thus more quickly taking innovation into production.

Much of Audi’s EV program will be tied to the wider VW Group’s collective EV program which depending on where the VW Group goes with EV could be an asset or liability for Audi.

Hopefully Audi somehow successfully navigates through the EV challenges ahead… it would be great to see compelling EVs coming from Audi.

I think Vanya’ idea of “a nice piece of insight into the thinking process behind this [Audi’s] plan.” differs substantially from mine. It’s difficult to imagine how one could say so much, while conveying absolutely nothing meaningful, than Bram does in this convoluted string of weasel-words below. . . Oh, except for the first sentence – which is surprisingly clear!

“This planning round bears a clear signature: We are taking a very systematic approach to electric mobility and will be much more focused in future. We are consistently prioritizing our resources for future-oriented products and services that are highly attractive and relevant to the market. With models such as the recently presented Audi e-tron GT concept, we want to electrify people again for Audi and at the same time be an agile and very efficient company. We are systematically moving towards electric mobility and are consistently prioritizing future topics”