Toyota Prius Prime Accounts For Over 35% Of Total Prius Sales In U.S.

APR 4 2018 BY MARK KANE 35

The Toyota Prius Prime is getting hot in the U.S. as a record number of 2,922 were sold in March 2018.

Year-over-year growth amounted to 81% and the plug-in Prius now accounts for 35.5% of total Prius family sales.

That’s more than one third of total Prius sales and several percent higher than in February.

Toyota Prius Prime is the #2 best selling plug-in model after the Model 3 in the first quarter of 2018.

Toyota Prius Prime sales in U.S. – March 2018

Toyota Prius Prime sales in U.S. – March 2018

The Prius Prime beat the monthly sales record of 2,692 units set by Prius PHV way back in May 2014.

So far, nearly 30,000 Prius Prime were sold and a total of over 72,000 Prius Prime and Prius PHV combined.

Toyota Prius Prime sales in U.S. – March 2018

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35 Comments on "Toyota Prius Prime Accounts For Over 35% Of Total Prius Sales In U.S."

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They sell it at a loss below the standard prius price after the tax credit. No surprise here. I don’t know why it’s not 100%.

Besides the fact that they carelessly and clumsily thrown in the pack and didn’t beef up the springs, reducing boot space a, a rear seat and carrying capacity?

But yeah, there’s no reason why it’s not the best selling Prius. Knowing Toyota, they might’ve not prepared battery production for such numbers and would just leave it there.

Yup. I’m surprised Prime is selling so well. I thought it’d be just a handful for a car with 1 less seat and compromised trunk space compared to regular version. I guess there is a market for crappy cars.

The reason it sells so well is because it is the cheapest way to drive in the CA HOV lanes. Many people that own them never even plug them in. They are just a time saver on the commute. CA should not allow low range plug-ins to get HOV stickers.

Actual low-range PHEVs aren’t eligible for the stickers. The Prius Prime isn’t low-range.

“Actual low-range PHEVs aren’t eligible for the stickers.”

Not true.

E-tron is and so are Mercedes C330e.

Plenty of low range PHEVs qualify.

(⌐■_■) Trollnonymous
(⌐■_■) Trollnonymous

They should not let any PHEV’s in the HOV at all. Only Full on BEV’s.

That’s coming soon enough…
The current HOV program expires in Jan ’19 at which time it can be renewed, modified, or cancelled. It is likely that the “green” sticker (the one for PHEVs) will be cancelled and only the “white” sticker (for zero emisions vehicles) will qualify. The same thing happened several years ago with the “yellow” sticker which was for hybrids >40MPG. The original Prius used to qualify for HOV.

(⌐■_■) Trollnonymous

Sadly that’s a no. They already signed Assembly Bill No. 544…

Now all those short EV range PHEV’s will be spewing their goo in the air.
Then they’ll clog up all the EVSE’s at a slowass charge rate.

Exactly. I would have picked one up last Spring but the reduced hatch space was a deal breaker for me.
For how well Toyota generally designs things, adding a battery here seems like a total after thought. I need to be able to throw a bike or dog crate in back there. For around town (under 25mi / trip), it really is the most efficient vehicle out there.

I don’t know about it being most efficient around town. Prime weighs 400 lb more than SparkEV and has fatter tires. I suspect SparkEV would do better around town due to aero not being as big a factor. Also, I think SparkEV has stronger regen (60 kW) so quicker stops would be able to capture more energy.

Spark EV isn’t really ‘out there’ (i.e. for sale) any more, though.

Though I guess the Ioniq EV is perhaps slightly better than the Prime on efficiency? Though it’s also mostly unavailable.

>> For how well Toyota generally designs things, adding a battery here seems like a total after thought. I need to be able to throw a bike or dog crate in back there.

That’s just online spin. They don’t want you to recognize the possibility of an upgrade for this current generation.

We know with certainty the approach was cost-savings, to provide a robust battery sooner that it would take for the next round of chemistry updates to be delivered. Like with several other plug-ins, it is realistic to rollout an improvement mid-cycle.

As for throwing in a bike, you can. There’s plenty of room. And for dog crates, a medium would fit fine in the area where the seats fold down. You need bigger, you buy the bigger Prius or RAV4 when it is later offered with a plug. Heck, the C-HR could work too.

In other words, there’s no reason to portray this first offering as an end-all-be-all solution.

Talking to one of the owners at last year’s Drive Electric Week, he loved the car and let everyone he talked to know it.

So apparently, the car works for others.

It’s not at a loss if it costs less due to the tax credit. That’s specifically what the tax credit is designed to prevent.

Do you have evidence as to your assertions or are you just blowing smoke as to Toyota?

After being asked countless times over the past few months, he obviously has no evidence.

In fact, he hasn’t even bothered to provide any reasoning as to why you’d even doubt profit.

Toyota produced and sold 51,000 Prime worldwide last year. Most of the inner working are the same as the regular model of Prius. Basically, just swap batteries and add a clutch & charger.

I wonder how many are never plugged in, but merely bought to get the HOV decal?

I know we can all speculate about this, but has anybody seen hard facts?

(⌐■_■) Trollnonymous

I talked to fleet maintenance for large departments in the State of CA. They say many destination locations don’t even have EVSE’s to charge them. Many times when they are returned back to the garage they don’t even bother charging them because all they have are AC L1.

That’s fleet, but I do know some peeps that have the enrergi fords that bought them for the stickers.

Does it really matter? I wonder why you elected to place the question. Each owner buys a car to use as they wish.

When I checked April of last year, Toyota wouldn’t allocate any Primes to Washington state dealers.

You can buy one now, but I thought that was a bit strange, as Washington state should be a large market for PHEV vehicles.

I see the local dealer makes no mention of the federal tax credit in their advertising, poor marketing if you ask me.

Washington state isn’t a CARB state, so they’re not part of the ZEV mandate either. They need to get on that bandwagon if you folks want all the early releases.

I will wait for their first bev. The Prius is ok but it’s grandma slow, plus it has an ice.

(⌐■_■) Trollnonymous

An AWD Rav 4 EV with a 60Kwh+ pack and DCFC would be nice.

How often do you actually drop the pedal all the way to the floor?

If you did on a regular basis, just you EV-Auto mode instead.

It may be a fairly crappy PHEV, but it’s not as laughable as the previous Prius plug-in, and it’s way better than any of their ICE hybrids, despite their attempts to handicap it with only 4 seats 🙂

Just shows you the true pecking order of car tech, once an automaker makes the plug-in version not-ridiculous and widely available.

I have been saying it for a while.. but basically I believe regular hybrids need to disappear. Once a vehicle has a hybrid drivetrain it just seems like a no-brainer to throw in a larger battery and a plug to charge it. I just can’t see spending the money on a hybrid these days and not getting a plug too.

Just for the record, I recently bought a Prius Prime (to go along with our Volt, BMW i3 Rex, and Fiat 500e) and I can say that it’s a really nice car to drive, except for the fact that it is as slow as molasses compared to our other cars. The EV driving range isn’t great either, but it is certainly enough to be useable. I’d say that so far 4 out of 5 trips on average can be done in all EV mode. This in contrast to my Volt which is more like 19 out of 20 in EV mode. Still, it’s a big improvement over a regular hybrid that has no EV mode at all.

Nice to hear from someone who has multiple PHEVs for a real-life comparison. The slow as molasses and small battery factors have been my major issues with the PP. Wish Toyota would get more serious about PHEVs/EVs.

Toyota is much more serious than the spin using “slow & small” as an excuse.

Unlike GM, they took COST very seriously, building a flexible platform that could offer a PRICE low enough to compete directly with the true competition… traditional vehicles …even without a tax-credit.

Of course, anyone paying attention knows that size & power was never the key to success for Prius anyway.

What spin? He owns both. Seems to find the PP useful, just not in the same league as his Volt. Do you own a PP and a Volt?

The Volt is profitable. The Bolt probably breaks even, at worst. Not that it matters since consumers only care what a car costs them in total. Doesn’t matter how that cost is reached. Loss-leader, tax credit, poor engineering that results in lost passenger/cargo volume, etc. Doesn’t matter to the cost-conscious consumer.

The original Prius never had any real competition. They drove like they had a cement mixer for a transmission, but they were the only game in town. Toyota doesn’t have that luxury anymore, so they can’t get away with continuing to make sub-par PHEVs.

That’s a load of garbage. Competition against Prius was intense.

There’s was what became dieselgate, efforts to mislead about Prius by promoting diesel through dishonest means, on one side.

On the other, there was GM with it’s anti-hybrid campaign pushing Hummer with the backing of a $10,000 tax-credit.

Nothing in support of battery or motor propulsion had been proven yet either.

Major issue for who?

Clearly not ordinary consumers, since sales are great despite the fact that half the country still doesn’t have any inventory to sell yet.

Major issue for anyone who cares about driving a PHEV that’s not slow as molasses, and not low-range.

If you like slow low-range PHEVs, it’s perfect for you.

I know it doesn’t fit into the content of your Youtube channels, but you really should do some comparison videos of your cars.