September 2018: Tesla Model 3 #13 Best Selling Vehicle In U.S.

OCT 8 2018 BY MARK KANE 45

Tesla climbs in the ranking of brands and models.

Tesla Model 3 surged so much in September that it became the 4th best-selling passenger car (SUVs and trucks aside) in the U.S.

We compiled data of BestSellingCarsBlog, which uses our Tesla sales estimations, to more deeply check the position of the Tesla brand and Model 3 in the ranks.

U.S. best selling cars in September 2018

As you can see, The Model 3 is 13th overall with a solid chance for the top 10 (and maybe even first place among passenger cars) later in the year.

U.S. best selling brands in September 2018

In the case of brands, Tesla is in 15th place. It will be much more difficult to get into top 10 here, but at least all premium brands will soon be left behind (Mercedes-Benz, BMW, Lexus, Audi, etc.).

Source: (some numbers estimated)

Categories: Sales, Tesla

Tags: , , , ,

Leave a Reply

45 Comments on "September 2018: Tesla Model 3 #13 Best Selling Vehicle In U.S."

newest oldest most voted

The sooner that Tesla will increase its production capacity of the Tesla Model 3 at their vehicle factory in Fremont (California) the better it will be.

Will it really be possible to produce 12,000 EV’s per week (1,000 Tesla Model S + 1,000 Tesla Model X + 10,000 Tesla Model 3) at the vehicle factory in Fremont (California)?

But some cars should go to international markets. So, even if with the TM3 SR deliveries (and production of TM3 at full 10.000 cars a week speed) we can achieve good sales numbers, I think the most probable would be to hit a 30.000 TM3 deliveries in USA (and 10.000 TM3 deliveries abroad), and maybe some 8.000 X and S deliveries in USA (and some 6.000 abroad). So, at most, we might have a 38.000 Tesla cars deliveries a month, maybe in June or September of 2019, maybe up to 40.000, but less likely. Which would be fantastic for sure, but for more than that, we will need to wait for the Model Y deliveries.

Actually, I suspect US sales will peak (temporarily) in December 2018, after which they will go down, as international deliveries start and tax incentives phase out…

Not sure though how soon after that it will catch up again and surpass that peak: will base Model 3 create another peak in June 2019, before incentives phase out further, and before more of them are shipped internationally?… Will demand remain so strong that they will scale production beyond the planned 10,000 per week?… Or will it take Model Y to reach new heights?…

Release the Y and Tesla will be 6 or 7.

How can you say that, they cannot produce more car right now, they are at maximum production for now, so the number of different model is non significant. With the backlog that hey have on model 3, they could produce 50000 per month and they would all be sold

It’ll probably happen even without the Y as people start to gain a real interest in EVs en masse.

The Tesla results are very good news, obviously, but the real interest is in the bare knuckle bar fight between Smart, Lambo, and Rolls Royce.

If I could just…. get….. to……100… I’ll win this thing!!!!

very funny…

I find it sad that the top 3 selling vehicles are all pickups. I’m not necessarily anti-pickup, it is just that I can’t imagine wanting to drive one as a commuter vehicle, which is how most of those are used.

And to make it even worse, most non-business pickups are being used for solo commuters driving to their desk jobs.

So they’re not hauling several straw bales to their desk jobs?

My neighbors and friends with non-commercial pickups all tow stuff. Not every day, many not even once per week, but too often to rent one (if such a thing were even possible). Almost none have an extra vehicle for commuting.

The vast majority of SUVs, on the other hand, never tow anything. They’re just costumes.

Exactly. Us week-end warriors could use a subscription service so we can have the right vehicle for each task.
Without that, the only answer is to drive the truck all the time as having a second smaller vehicle is significantly more expensive. Just the additional insurance cost is more than the fuel savings for people like me who commute < 10 miles to the office.

Still, do people who actually *need* pickups and have *no* other car, constitute a large enough segment to explain this market dominance? I seriously doubt that.

Tax credits for buying them if you have small business.

Pickups are 1 in 6 vehicle sales, and a big chunk of those are commercial pickups. Whether non-commercial buyers “need” to tow their boat, camper, horse trailer, XUV, kart, dirt bikes, etc. is a separate issue.

I’m exactly the situation your are describing. I have a 12 mile round trip commute that I do with my imiev, but I also have a 2500hd for doing work. The super short commute is brutal on an ICE. It would never get up to temp and only gets like 12 mpg highway. Instead of burning a gallon of gas every day, I can save more than that with the cost of 2 vehicles. Also, 1 less oil change per year. My insurance on the imiev is only $89 a half.

Yeah, it is just stupid. I have nothing against people getting utility vehicles to perform utility things like construction, farming, etc.

But yes, most of them are just commuter vehicles that are rarely used to carry some plywood once a month. It is so much easier to just rent the truck at Home Depot to do that.

increase in oil price will sort that out soon enough.

So Tesla as a brand outsold BMW, Alfa Romeo, Maserati, Genesis, Bentley, McLaren, Lamborghini and Rolls Royce combined with an extra 568 cars to spare.

Only BMW out of that list sells in any real numbers. I appreciate what you’re saying but its like comparing apples to pears, or another way of putting it is that Ford sold as much as Tesla did all year in just two months.

Next targets are Mercedes and VW, could be hit (“eat” :))in November, more probably in December.

and yet the stock is still going down (lowest in 6 months), crazy

Stock price is based on what investors want to pay for it, not directly based on sales, revenue or any other financial metric.
There has been a lot of forward looking hype built into the price for years.
The closer Tesla gets to being a full line automaker, the lower their P/E ratio will be (of course that can’t be calutaed yet since the P<0, but I hope you get the point)

I would actually give the Model 3 a tie for #12. The difference from the Toyota Tacoma is only 15 vehicles (<0.1%), and the Model 3 number is just an estimate.

Notice that the top 3 dwarf the others on the list (especially if you combine Silverado and Sierra since they are different trim levels of the same truck)
That’s the market EVs need to play in to tip the scales.

Why look at the glass half-empty?
Let us reframe your statement: when EVs start eating into US pickup truck sales as well, then we know oil is doomed 🙂

EVs just cannot play in that market. Those vehicles are such bricks aerodynamically that creating a decent range EV will cost >$100K thus making them economically impractical.

EV makers either need to create some very aerodynamic pick-up design that consumers will accept or pick-up makers need to start building PHEVS. I think both will happen and the winner will depend on how fast (or if) battery prices continue to drop.

Bob Lutz is already an exec at Via Motors, who are supposed to be doing hybrid trucks and vans – they’re not doing so well. Which is weird, because he passes himself off as an industry vetran with incredible experience who knows WAY more than Elon Musk, who is currently eating Lutz’s lunch.

Well, it’s a conversion shop, right? I think the market is way past that. You need to be an original vehicle, not a conversion. Middlemen add too much extra cost & conversions are kludgey.

On a truck, I don’t think “kludgey” is much of a problem…

>$100,000 is way too high. With some 200 kWh of battery (or maybe slightly more), and subtracting the cost savings on the rest of the power train, the price premium shouldn’t be much more than $20,000 today. (And less than $20,000 pretty soon.)

200 kWh doesn’t give enough towing range. A pickup with a large trailer eats 1.2-1.5 kWh per mile. Most people don’t tow big loads very far, but they want to be able to.

EVs cost more, so they must be better in ways that matter to buyers and close to equal in all other ways. Teslas have smoother and stronger acceleration, plus a futuristic feel without being unduly range-bound. Pickup buyers aren’t into smooth and futuristic, or 0-60 times. The only marketing advantage I see for a BEV pickup is the ability to tow heavy loads uphill at speed. But heavy towing brings the whole range problem back into focus.

Dynamic charging is the ideal way to solve the pickup range problem, but that’s not going to happen.

I could see local area fleet pickups going to BEV based on operating costs. Utility companies, municipal street maintenance, parks and rec departments, etc. That’s a large but unsexy market. I could also see a niche for extreme off-road using hub motors. But weekend warriors? I can’t get the numbers to work.

The top pickups only dwarf the others because there is little choice in that segment. In total sales, SUV, and even traditional cars, are still much larger. We can tip the scales most of the way without touching pickups. (And it’s a good thing too, since pickup buyers are likely to be the last ones to do the switch in meaningful numbers…)

I’ve been saying it for years….*if* they can *profitably* build that $35K base model, EVs are gonna take over.

When, not if 🙂

The model 3 is ripping the fossils apart, dirty, slow, noisy piston by piston.

Only 4 out of the top 15 models are sedans…

That says a lot about US market trend.

Well, as the Model X, Model Y, I-Pace, eNiro, and coming German SUVs will show, the EVs can compete in the CUV and small SUV space.

Pick-ups are still too non aerodynamic thus requiring too much battery.

If you’re looking at revenue how is it then? The ones above the model 3 in the list, is any of the cars more expensive than the 3?

From the last chart (sales by brand), I would say that let Tesla bringing the TM3 SR and Model Y and it could among the first five brands. And then, bringing the Tesla Pick-up, the podium would not be out of reach.

I think they may skip the Y as Hyundai group already has good entries, and go after Ford and the F150 for that nasty comment about production numbers the Ford European guy made. They can sell for more money, and the top selling vehicles in the US are pickups (over 170,000 last month). Maybe when he bankrupts Ford he can buy them cheap and then use their global presence to expand Tesla rapidly 🙂

Hyundai won’t sell their “good entries” in significant numbers. In fact I’m not aware of *any* BEV announced thus far that is likely to produced and sold in volumes at all comparable to Model Y.

That would be more than the global Model 3 + Model Y production planned thus far…