Tesla California’s 6th Bestselling Brand As Registrations Soar In Q3

Tesla Model 3

NOV 22 2018 BY WADE MALONE 8

Thanks to Model 3, Tesla sales in California surpass luxury rivals such as Lexus, BMW, Mercedes

We’ve known for some time that Tesla saw a spike in sales during the third quarter of this year. Last month Tesla announced they had delivered 14,470 Model S, 13,190 Model X and 55,840 Model 3 sedans worldwide. Tesla was able to exceed analyst expectations, pulling out a profit of $2.90 a share and $6.82 billion in revenue. About 2,000 Model 3 sales were in Canada, with the remaining delivered in the United States. The results are even more impressive when considering the automaker’s situation this time last year.

In the U.S., California typically accounts for 50% of electric vehicle sales. Thanks to state registration data provided by the California Auto Outlook, we now have data on how many Teslas were registered in the Golden State during Q3. 22,758 Model 3/S/X were delivered and registered in the state last quarter.

This of course is up significantly from the 4,562 Tesla vehicles registered in the state during Q3, 2017, an increase of 398.9% year over year. In stark contrast, other automotive brands saw much smaller increases or decreases YOY. This puts the electric car brand out in front of most luxury and mainstream automotive brands in the state.

In fact, it would be much easier to list the brands that Tesla did not outsell than those it did. Out of 36 major brands in California, only a handful actually surpassed Tesla last quarter in new car and light truck registrations:

Toyota – 86,908 (-7.1%)

Honda – 63,020 (-13.7%)

Ford – 44,388 (-5.1%)

Chevrolet – 37,241 (-12%)

Nissan – 27,157 (-16.7%)

The remaining 30 nameplates (Volkswagen, BMW, Audi, Lexus etc) fell short. Keep in mind that registration data typically lags behind actual vehicle sales. So the number of cars sold in the state last quarter likely exceeds this count.

Source: California New Car Dealers Association, IHS Markit

Categories: Sales, Tesla

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8 Comments on "Tesla California’s 6th Bestselling Brand As Registrations Soar In Q3"

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The California Auto Outlook used to have a section where they had a list of the 5 top selling vehicles in each of the segments. For example, the Tesla Model S was listed in the “large luxery sedan” segment. And there you could see the sales numbers of the Tesla Model S in the most recent quarter (and YTD).

Too bad that this section has been deleted from the document.

“Tesla California’s 6th Bestselling Brand As Registrations Soar In Q3”

2018 YTD (Q1+Q2+Q3) it’s a different story.

Tesla is California’s 13th Bestselling Brand As In 2018 YTD.

In that perspective Tesla is just slightly behind Hyundai and Lexus.

With the results of Q4 2018 included, Tesla will surely climb a few spots in the ranking.

California 2018 (Q1+Q2+Q3):

1. Toyota 267,520

2. Honda 189,075

3. Ford 134,553

4. Chevrolet 117,377

5. Nissan 99,654

6. Subaru 58,502

7. Mercedes Benz 57,994

8. Kia 50,508

9. Jeep 50,517

10. BMW 50,221

11. Hyundai 45,682

12. Lexus 45,456

13. Tesla 44,386

14. Mazda 35,734

15. Volkswagen 33,609

16. Audi 31,722

17. Ram 28,084

18. Dodge 26,204

19. GMC 24,271

20. Acura 16,952

21. Infiniti 13,658

22. Land Rover 12,938

23. Chrysler 11,078

24. Porsche 9,868

25. Volvo 9,227

26. Cadillac 8,008

27. MINI 6,856

28. Mitsubishi 6,521

29. Buick 6,321

30. Lincoln 5.140

31. Jaguar 3,928

32. Alfa Romeo 3,863

33. Fiat 2,146

34. Genesis 1,906

35. Maserati 1,808

36. Other Brands 2,708

Of course. The ramp was in progress, so UTD is not indicative of anything.

I thought half of Tesla’s US sales were historically in CA. That’d be closer to 35k in Q3. Registration data lags, as you note, but that much?.

Don’ t take the half too literally, not exactly 50%. Also in the case of the Model 3 with a major push to get sales into the Q3, most would have been in California. This high ratio will not continue.

What sales numbers should we expect in Q4 2018 in California?

Interesting to see what this is like when the tax credit fades. In HK & Denmark sales plummeted