Nissan LEAF Sets All Time EV Sales Record For August In US

SEP 3 2014 BY JAY COLE 45

It Is Not Uncommon To See A Pile Of LEAFs Charging

It Is Not Uncommon To See A Pile Of LEAFs Charging These Days

"Please Green-Light The 'Ultra Party Guardian' LEAF Edition" Said No One In The US

“Please Green-Light The ‘Ultra Party Guardians’ LEAF Edition” Said No One In The US This Month

Things have been going fairly well for Nissan of late.  Any by “of late” we mean the last year and a half as Nissan has now recorded 19 consecutive monthly sales records heading into August.

Once again…19 months.

And not only did August beat a year ago’s sales sales number (2,420) they did so in style, setting a new all-time record for BEV sales – 3,186 units sold, which is an improvement of 31.7%.

Overall for the year to date, Nissan has sold 18,941 LEAFs, which is a big 34% improvement over 2013, when 14,123 were sold.  And what once seemed impossible – being the first EV to sell 30,000 units in a year in America, is now firmly on the radar.

“West coast markets are still going strong, and we’re also seeing consumer demand grow exponentially in the east coast markets, such as Raleigh, Boston and Washington, D.C.,” said Brendan Jones, Nissan’s director of LEAF Sales and Infrastructure.

“It’s what we call the ‘cul-de-sac phenomenon,’ where once someone in a community buys a LEAF, then friends, family, co-workers and neighbors see the benefits of this fun-to-drive electric vehicle firsthand and are sold on the idea of going electric.”

The secret to the LEAF’s success?  A MSRP that has fallen a couple times has been a help.  The addition of some new features and the sturdier/all weather “lizard” battery for 2015 has been a perk…but mostly, it is just the lack of any serious competition in an every-growing EV segment.

After selling more than 3,000 EVs in July, Nissan actually grew its market share in the US for a 3rd consecutive month – up to 24.2%, basically 1 in every 4 plug-ins purchased in America is a LEAF.

As The Overall Plug-In Market Grows In The US, So Too Does LEAF Sales

As The Overall Plug-In Market Grows In The US, So Too Does LEAF Sales

Nissan LEAF Sales In Japan Also Improving

Nissan LEAF Sales In Japan Also Improving

Looking at production and the situation on the ground when it comes to inventory, Nissan’s new production level for the 2015 model year has allowed the company to not only sell a lot of LEAFs, but hit a new all-time high for cars on dealer lots.  About 4,500 LEAFs are currently available to be sold.   This is still not as high as we (or likely Nissan) would like it, but it is a vast improvement from where there company has been in the past.

Internationally, the LEAF has also been enjoying a resurgence of late in Japan and steady results in Europe – which means the 84 mile EV will quite likely be the first plug-in to eclipse the 6,000 unit sold (in a month) mark this month or next.

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45 Comments on "Nissan LEAF Sets All Time EV Sales Record For August In US"

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and off we go…..

Cool as Sh*t. Way to go Nissan.

Is this going to put them in jeopardy of bumping the tax credit limit on max # of EV’s sold??

The day it happens they will reduce the price of leaf by 7000$

Agreed. Like most government subsidies, it is really just serving to increase the price of the subsidized item right now, because the maker knows people just mentally subtract it from the selling price.

Lets not forget the REAL subsidy for BEVs is the $1000 to $5000 you save on gas EACH YEAR for not having to buy gas.

I remember a while back that there was a $4000 to $2000 federal tax credit for cars like the Prius. What happened when it ended Toyota cut the price of the car by the same amount to compensate for it’s loss.

I’m surprised more attention is not being given to this:

‘The all-new Nissan Qashqai will feature a plug-in hybrid powertrain that could achieve emissions as low as 40g/km, says executive vice-president Andy Palmer.

A big incentive for producing the super-efficient Qashqai is to have a car that would ‘meet what we [Nissan] anticipate to be in-city air quality regulations’.

The new car is likely to be powered by a combination of an electric motor and a small-capacity petrol engine. Mr Palmer also hinted that it could be one of the more affordable plug-in hybrids because the company has ‘relatively cost-efficient batteries because we have such a good electric car infrastructure already’.

The hybrid Qashqai is likely to have a similar engine line-up to the current car, which has 1.5- and 1.6-litre turbodiesels as its staple motors. It will also get a new CVT automatic gearbox, which Mr Palmer described as feeling ‘like a twin-clutch automatic’.’

the Qashqai is the Rogue in the US, which sells around 16,000 a month.

A plug in version would be Nissan’s answer to the Mitsubishi Outlander PHEV, which sells well everywhere it is offered.

In my view if Nissan do a Rogue PHEV it could easily sell more than the Leaf.

Is this a problem or something?

I have no idea what you are talking about.

It looks like you were saying a rogue PHEV would outsell the LEAF. Is that good or bad in your opinion?

Is there any confirmed sale start date or at least a definite model, battery size etc. that has been presented?

It’s great if they can do that because the Qashqai is a popular car. But from a rapid googling it doesn’t seem like it’s even confirmed yet (and I’m taking that 2013 “confirmation” as a “we might eventually do something like this” rather than a real confirmation).

Got any more solid info? Has the regualar 2015 model of Qashqai been presented yet?

Yep, the regular Quashqai is on sale now, to mostly favourable reviews:

It looks as though the update is also on sale in the US Rogue:

So there would appear to be nothing to stop Nissan bringing out the PHEV Rogue in 2015 in the US just like the Qashqai PHEV in the UK

So basically nothing? No info or dates.

Maybe eventually for the 2016 model? Then they might give us some info in mid or late 2015.

I’m not usually noted for gullibility, but I would give this one a very high chance of coming in 2015, certainly in the UK.

The reason is simple.
Nissan will have seen the success of the Mitsubishi Outlander PHEV, and will want
a big part of the action.

The only possible hold up I can see is if Nissan have problems with the battery pack.

A PHEV battery is quite different to that for a BEV, with totally different demands on it.

But assuming that they can crack that, then I fully expect sales in the UK next year, and likely in the US without great delay.

It’s on a new platform that is built to be able to go PHEV so it would be pretty stupid not to take advantage of it.
But as long as their are no specs or info or the company commenting on the future model (which then could make some people wait a year to get a Qashqai PHEV instead of maybe an Outlander PHEV) it seems to be some time left before it gets close to real.

I will be happy when it comes. But it’s too much vapor ware at this point to get really giddy about it.

I’ll put it in my mental “might come in the future”-box. And follow any progress and news. 🙂

The article says it’s a 2015 in the UK. Where else will the PHEV variant be offered, and when? Some quick Googling around didn’t turn up any details on it being released in other countries, although I’m sure that will happen — can’t imagine Nissan putting all the R&D money into a new PHEV for that one market.

As for it being a big seller in the US — assuming Nissan brings it here to the US and doesn’t get stupid on pricing or limited availability, then I agree. SUV-addicted Americans would likely snap these up as fast as Nissan could screw ’em together.

To answer your comment about being surprised this news isn’t getting more attention, I think it’s simply a matter of lack of detail. If Nissan announces it’s coming here and at least drops hints about the price and true availability, then I suspect places like this site (including participants like me) would be all over it. Until that happens, we have plenty of things to obsess over — the Volt 2.0, the Leaf 2.0, anything with “Tesla” in the name, the BMW i series, etc.

PHEV doesn’t make sense in Norway. UK is the best market, as the Mayor consider extra tax of 10 pounds per day for driving in London.
The incentive is as good as BEVs, and PHEV doesn’t have any range anxiety.

Dave, that is a fair question. Maybe because there is no information about it coming to the USA? Most people reading and commenting are from the states. InsideEV’s is based out of the bay area. While they bring stories from around the world and readers from outside the U.S., the main focus is on news here. The plug in sales chart that is prominently linked on the site is about U.S. sales. Just think about the article you posted this question in — it is about U.S. sales:)

While I want more plug-ins sold around the world, my main interest is what my options I’ll have here. I’ve enjoyed reading about cars since I was a kid. Eventually, I lost some interest in some of the excellent models offered in Europe that were never coming to the U.S. If they brought a Rogue or Pathfinder to the USA it would be huge news on this site.

Is there an equivalent site based out of the U.K?

Not really.

EVs don’t sell well in the UK, and of course those interested can always read the US sites.

Newbie here.
I’m very proud of Nissan and want them to do well and profit handsomely. They are the only major manufacturer who took BEV seriously and they deserve to do well. And their product works great. I am soul searching trying to get over its looks but can’t do it yet.

Hopefully Nissan will take this lead and add other options to its BEV lineup including a less bulbous design

Here in MN there is almost no competition. Only TESLA and BMW, both of which are RWD. (Deal breaker for snowy areas)

Not sure it matters to you, but the iMiev, like the BMW i3, is rear-wheel drive and did very well in snowy, icy conditions (worst I ever experienced) here in Pennsylvania this past winter. The narrow tires and relatively heavy weight, with good traction control, kept it on the road consistently … without snow tires!

Thank you for the info!
Others have also said that the RWD EVs are comparable to a FWD ICE.
I’m very nervous about it though.
I’ll put the i3 back on my list and try it in the winter snow.

I wish consumer reports or somebody would compare all the EVs for winter driving. And I don’t mean on a plowed race track. I mean in 6-12+ inches of standing fresh snow and ice

The LEAF does very well in the snow, especially when B-Mode and ECO buttons are used, it sufficiently curtails instant torque and makes the car very good in slippery conditions. Do not use cruise on any of them, of course.

The Leaf is a fantastic car. But I can’t get over its looks. Vain I know but I really hate the style

Thus the plan is to see the eGolf and MB b class if they come to MN by next summer.
If not I’ll lease the Leaf for 2-3 years until the redesign comes out and new models are in play

I just wish people would YouTube themselves driving in a real snowstorm and not on plowed winter roads

There are good YouTube videos from a Norwegian guy but not in a snowstorm and there is barely any snow on the road!

You don’t have plows over there? 😛

I second Dan’s review of the i-MiEV in snow. Without the traction control enabled, it is a nightmare, though doing donuts is fun. Whoever designed the traction control on the i-MiEV deserves a raise because it works great!

Another rear-wheel drive EV is the Smart ED.

JRMW — If I recall, in another thread you mentioned your co-worker’s Model S got stuck in the snow at one point. Did they have good winter tires or the stock high performance all seasons? Having lived many years in Montana, I’ve seen people stuck in the snow. Most of them had 4wd or AWD vehicles and thought that was what they needed, instead of investing in the best snow tires available and learning to control the momentum of their vehicle. The family van we had as a young kid was RWD. Later, I put a lot of miles on a RWD Vovlo wagon with no traction control. In the winter, it road on snow tires. Also during the winter I kept tire chains and a backpacing shovel, and some cat litter in back just in case. They weren’t needed. That said, if you won’t consider RWD, I’d recommend picking up a 2 year lease on a Leaf regardless of what you think of the exterior appearance. If you get a Leaf, you’ll spend more time looking at the inside than the outside, so if the interior doesn’t bother you who cares. My hunch is driving electric will grow on… Read more »

Nice sales chart!

Way to go, Nissan!

Now build a better looking car and give us an OPTION for a larger battery pack and you should really see sales increase.

JRMW. stick to your guns you know how it is. Most people have no real conception of what the roads can be like in MN in the Winter. The same snow we got in November is still here in March. Those snowstorms that shut down Atlanta for a week, well we get 10 of those a year, sometimes over 100 inches of snow that just piles up only melting slightly from the sun during the day and then refreezing at night to make a slick, compacted, rutted, icy mess. FWD or AWD is a must here in Winter.
Welcome to the site by the way.

I’ll keep an open mind and go try the i3 during a snowstorm this winter and try to video it!
And compare to the FWD Leaf.

Thank you all for the info and for challenging my assumptions

Well, have you tried Québec?
I don’t think we’re off of MN!
But the road are certainly worse.
I do apreciate the Leaf traction in winter, it’s good, still not a four wheel drive.
With premium winter tire, it’s a dream.
The electric traction is so progressive and precise that even average driver will get it.

the LEAF seems to do fine here in Minneapolis as well. Some of my very good friends live 1 block away and have one, and except for truly horrific days they didn’t get stuck.

For those of you recommending the MiEV, thank you! I feel like I’m fairly well versed in a lot of the EV market, and yet I had no idea these were for sale here in MN. (embarrassed)
I’ll still probably go with the Leaf, the B class, or the eGolf due to range issues, but Ill put it back on my list of winter test drives with the i3.

And if any of you live in winter climes, please show us a video of you driving around in heavy snow!

I doubt the imiev is good in snow. i’ve never had mine in snow but it is rear wheel drive so……

Go Nissan. I also expect that Nissan will firmly meet Tesla in whatever they market. Nissan is not a market leader for no reason.

Way to go Nissan. I absolutely love my 2013 Nissan LEAF SL . Keep up the great work!

I think Nissan should build on this by building another 500 Nissan DC Fast chargers to expand the Territory of the Nissan leaf outside of the cities. Such as Nissan should start poring resources into building at least 50 DC chargers around in a 200 mile radius around Georgia to raise sales.

right now, we can see the sales number of leaf sales are mainly decided by the capacity of production,and what’s the cap of demand is a challenging question.

Love my Nissan Leaf. Highly recommended for a second car if you are a two car family. We drive our Leaf for almost everything except on a road trip over 80 miles.