Nissan LEAF Sets All Time EV Sales Record For August In US
Things have been going fairly well for Nissan of late. Any by “of late” we mean the last year and a half as Nissan has now recorded 19 consecutive monthly sales records heading into August.
Once again…19 months.
And not only did August beat a year ago’s sales sales number (2,420) they did so in style, setting a new all-time record for BEV sales – 3,186 units sold, which is an improvement of 31.7%.
Overall for the year to date, Nissan has sold 18,941 LEAFs, which is a big 34% improvement over 2013, when 14,123 were sold. And what once seemed impossible – being the first EV to sell 30,000 units in a year in America, is now firmly on the radar.
“West coast markets are still going strong, and we’re also seeing consumer demand grow exponentially in the east coast markets, such as Raleigh, Boston and Washington, D.C.,” said Brendan Jones, Nissan’s director of LEAF Sales and Infrastructure.
“It’s what we call the ‘cul-de-sac phenomenon,’ where once someone in a community buys a LEAF, then friends, family, co-workers and neighbors see the benefits of this fun-to-drive electric vehicle firsthand and are sold on the idea of going electric.”
The secret to the LEAF’s success? A MSRP that has fallen a couple times has been a help. The addition of some new features and the sturdier/all weather “lizard” battery for 2015 has been a perk…but mostly, it is just the lack of any serious competition in an every-growing EV segment.
After selling more than 3,000 EVs in July, Nissan actually grew its market share in the US for a 3rd consecutive month – up to 24.2%, basically 1 in every 4 plug-ins purchased in America is a LEAF.
Looking at production and the situation on the ground when it comes to inventory, Nissan’s new production level for the 2015 model year has allowed the company to not only sell a lot of LEAFs, but hit a new all-time high for cars on dealer lots. About 4,500 LEAFs are currently available to be sold. This is still not as high as we (or likely Nissan) would like it, but it is a vast improvement from where there company has been in the past.
Internationally, the LEAF has also been enjoying a resurgence of late in Japan and steady results in Europe – which means the 84 mile EV will quite likely be the first plug-in to eclipse the 6,000 unit sold (in a month) mark this month or next.