Nissan e-POWER A Huge Sales Success: Why Not Add a Plug?

JAN 13 2019 BY MARK KANE 42

Nissan e-POWER beat Toyota’s hybrids in Japan

Nissan celebrates a tremendous achievement of selling 136,324 Note cars in Japan last year, which put the model on the top of all models, ahead of Toyota Aqua (126,561), Toyota Prius (115,462) and Nissan Serena minivan (99,865). For comparison, the Nissan LEAF was #35 at 25,722.

We would normally not bother, but both Nissans – Note and Serena – are offered in conventional and a special, series-hybrid version called e-POWER (without plug-in capability).

As it turns out, 70% of all Note sales in 2018 were Note e-Power, which would translate to over 95,000. Since the introduction of Note e-POWER in November 2016, Nissan already sold over 200,000 of those!

The Nissan Note e-POWER shares its electric drivetrain with the all-electric Nissan LEAF and we believe the battery modules are also similar (just a few of them and higher-power versions). e-POWER hybrids alway drive using the electric motor, while the engine/generator only generates electricity.

“The system features an electric drivetrain with a battery that’s charged by a gasoline engine. Because the wheels are driven solely by an electric motor, e-POWER models offer the same smooth, instant acceleration and agile performance as a pure electric vehicle. The gasoline engine, used only to charge the battery, runs at an optimal speed at all times for maximum fuel efficiency.”

Achieving the best sales results among passenger cars and minivans prompts us to ask a question, whether it wouldn’t be worth adding a bigger battery and plug-in capability for a few more grand, as results clearly show that consumers want to drive electric.

The mainstream plug-in hybrid with series-hybrid drivetrain is not a filled up segment outside Japan. The investment costs to introduce e-POWER versions seems minor and in some cases, like with the pickup trucks, it could be a very good idea until BEVs become more popular.

More Nissan e-POWER coming according to Nissan Senior Vice President Asako Hoshino:

“Nissan’s technologies are giving our customers a safer, more enjoyable and more convenient driving experience. You can expect even more to come.”

The Nissan Serena e-POWER Highway STAR V

Categories: Nissan, Sales


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42 Comments on "Nissan e-POWER A Huge Sales Success: Why Not Add a Plug?"

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What’s the difference in fuel consumption compared to the conventional Note without e-power.

Major. 60 mpg on epower

Because the ice is always spinning at it’s sweet efficienty spot?

Yes and retentive breaking.

*regenerative braking

A pure electric should be getting 120 mpg.

Rather infinite mpg since you don’t need any fuel at all. 0 l/km….

Oh really? That’s not bad for a gas powered car. Nonetheless this technology should’ve been here way earlier. I was always wondering why we don’t have it in every car yet. It’s the best way to reduce fuel consumption without much change and price increases in a short time. Nonetheless I think purely electric cars are the future. A good engineered Note sized BEV should geht 120-130mpge

It’s a gas hog compared to a series-parallel hybrid like a Prius or Ioniq, because it adds up the energy loss of an ICE, a generator, a motor, and the charge-discharge loss of the battery.

Show me a regular Prius that does 85mpg around town?

Do you have a source for that 60 mpg claim?

I really doubt the EPA in the US would give such high a figure. Based on the articles I’ve read, it would only get 50ish mpg (and that is supposed be at say 2,500 rpm aka the sweet spot).

“In the Note, the e-Power system improves fuel economy roughly 30 percent, while also reducing the car’s 0-60 mph time from around 14 seconds to around 10.” Notice the 30% gain as an estimate.


In your article it CLEARLY STATES: “Of course, this real-life measurement has no relationship to what an official EPA rating would be…”

Food for thought. Cheers.

60 mpg on NEDC. I wonder what it is on an equivalent EPA cycle. Probably similar to lower model Prius. Probably price competitive with a Prius?

Probably better in town, worse on the highway. Series hybrids aren’t as efficient as parallel/series in general that can use either mode.

Two plug-in versions with 10 and 20 kWh would have been awesome… I wonder what goes through the heads of Nissan executives when they don’t offer that.

If the Yakuza controls the Japanese oil markets and the government…

You could ask the same question to GM about the Malibu Hybrid

They are maximizing profits. That’s why.

So Nissan “70% of all Note sales in 2018 were Note e-Power, which would translate to over 95,000”

e-Power is essentially a very similar Technology approach as a Chevy Volt yet the Volt sold only 18,306 in 2018.

This competes against the Honda Fit.
And there is no plugin tech in this car category.

Fairly similar but still extremely different. The e-Power is a series hybrid where the Volt was a parallell hybrid, albeit with a powerful electric drive-train so that it could act as a series hybrid at times. Also the plugging in and all electric range is a huge difference, with the e-Note getting 100% of it’s energy from petrol and the Volt could easily reach 60-70% of miles coming from electricity and the rest from petrol.

It’s a Volt with a drained battery…

No, it’s the concept Volt with a drained battery. What GM actually delivered for Volt-1 had some parallel abilities, which helped improve efficiency while depleted. Volt-2 refined that even more, giving more parallel operation.

More like a BMW I3-rex with very small battery, the range extender runs more often to recharge the small battery.

Do Not Read Between The Lines

No, it’s fully serialized. It’s targeted at lower-speed urban operation where a parallel hybrid would lean on the electric side anyway.

Charge-Mode in Prius Prime delivers 7 kW of electricity to the battery-pack while also supplying thrust for propulsion. That load on the engine yields roughly 40 MPG while that process takes place. So, it would make sense that Nissan would have a means of delivering higher MPG by simply not charging at the same time, though how much depends upon driving conditions, of course.

I regret the e power technology having no plug but I stil think it’s a good improvement. What I don’t understand is why there is no Renault car with this technology. It seems like a waste.

This is big news to me. The Note is very popular in Jamaica but, I was not aware that a series hybrid version existed. At any rate, it will probably not show up here until folks in Japan start selling their three year old ones. It’s pretty weird how the local Nissan dealer lists 11 models on their web site, none of which are the Note, the Serena or the NV200, yet there are lots of them driving around courtesy of the used JDM imports!

Nissan had the serena s-hybrid which is a mild hybrid, even before the e power serena.

Now we know where Lexus gets its marketing plan: “Our cars are electric with a built-in charger: No plugging in needed !!!”

I’m rather surprised this thing far outsells the Model III. So, you can’t argue with success, but since It has no plug on its side I wouldn’t want it. But it does get better mileage supposedly so I can’t legitimately criticize it – its just not for me.

This is what I’ve been talking about since 10 years back! An electric car with about 80 miles on the battery and then a small gas engine on optimal RPM creating electricity. Please make it happen!

Do Not Read Between The Lines

BMW tried it with the i3, but they’re killing the REx as the battery capacity has grown and there’s less demand for the REx.

The Volt had made it up to 53 miles all electric. If they wouldn’t have cancelled it, in another 2-3 years they could have gotten pretty close to an 80 mile PHEV that operated under full power in either mode unlike the BMW i3 REx. But GM has decided no more hybrids and are going all in electric.

Apkungen this is actually an electric car with about 4 miles on the 1.5kWh battery. It does not plug in. As Do Not Read Between The Lines said, you’re thinking of the BMW i3 REx.

There’s apparently an AWD version.

“Nissan e-POWER beat Toyota’s hybrids in Japan”

Call me stupid, but how did you come up with this title? Note outsold the Prius (136k vs 116k) in Japan, but only 70% of Note sales are e-power that makes it 95k units, so less than Prius, not to mention all Toyota hybrids as the title suggests. There is no info how many Serena vans are sold as e-power variant, but I doubt that there are that many that would outsold the whole Toyota hybrid line up in Japan.

It’s like saying that Toyota Camry hybrid is by far the most sold hybrid out there, it’s just that only some % of those Camrys are hybrid.

toyota Aqua and honda fit are both ICE and hybrid models, nissan have serena which are not pure ICE, they are mild hybrid called s-hybrid, which is different from the e power, there are other hybrids not mention that nissan makes like fuga hybrid.

Nissan also make many hybrids in various forms in japan. Do not fool yourself to believe their hybrid is only E power. There is the serena which is mild hybrid only called S hybrid, RWD cima hybrid,RWD fuga hybrid, xtrails hybrid ETC.

‘toyota Aqua and honda fit are both ICE and hybrid models, nissan have serena which are not pure ICE, they are mild hybrid called s-hybrid, which is different from the e power, there are other hybrids not mention that nissan makes like fuga hybrid.’
this first comment did not come out right but what I want to say, the article is speak about the powertrain ‘E power’ which is one power train, the Aqua and prius power train are similar, but different, the aqua is power buy 1.5 liter and toyota synergy, the prius is power by 1.8 liter and toyota synergy, the nissan note and serena uses the same powertrain, there is no difference. you fail to notice the writer did not say note E power, And the writer mention it n the article ,’ but both Nissans – Note and Serena – are offered in conventional and a special, series-hybrid version called e-POWER (without plug-in capability).’

Things I like about this: could provide some emission reductions in the segments that will be slowest to switch to pure EV (like the class that the Note competes in). Will help further build up the EV-related supply chain (electronics, motors, inverters etc).