Lexus Works Hard To Promote Electric Car FUD In Latest Ads

OCT 9 2018 BY STEVEN LOVEDAY 119

Hmm … Lexus hybrids have been “efficiency without compromise” for a while now, but the automaker has dialed up that mantra in an attempt to kill EV adoption.

Lexus (Toyota) has gone round and round regarding EVs for years. The automaker’s focus has been primarily on traditional (no plug) hybrids, as well as hydrogen fuel-cell vehicles. Time and time again there’s talk about a changing of priorities, but it never really comes to fruition. This is not to say that the Toyota Prius Prime isn’t capturing some success in the segment (meanwhile Toyota Mirai sales are nearly non-existent), but when it comes to Toyota’s luxury brand — Lexus — there’s not much visible progress.

This is because Lexus continues to push its wide palette of hybrids as if they’re actually electric vehicles. In the company’s latest advertising campaign, which has very obvious intent to create and promote FUD (fear, uncertainty, and doubt), Lexus promotes:

LEXUS SELF-CHARGING HYBRIDS

Seamlessly combining a gas engine and electric motor, Lexus Hybrids recharge as you drive – so they are always ready to go. That’s just the start of what makes them the ideal choice for electrified driving. You can also expect instantaneous acceleration, responsive power, high fuel efficiency, exceptionally low emissions when compared to a conventionally powered vehicle, and a luxuriously smooth ride – all without a need for a change in driving habits or need to plug in.

NO NEED TO PLUG-IN. NO NEED TO CHANGE DRIVING HABITS. NO COMPROMISE IN PERFORMANCE OR FUEL EFFICIENCY.

Lexus Self-Charging Hybrids are electrified vehicles with some potent differences over pure battery electrics. With a Lexus Hybrid, you never need to plug-in, worry about where the next charging station might be, or change your driving habits in any way. Just get in and go.

Below, we’ve included the header for the campaign, in addition to a small gallery of the other information provided by Lexus:

4 photos

As if the hybrid segment can’t function well enough on its own merits, Lexus has clearly taken to using the growing attention towards electric vehicles in its favor. Those immersed in the segment know full well what “electrified” versus “electric” means.

The difficult situation here, especially from the perspective of those pushing to get people to adopt EVs, is that Lexus is not only advertising its hybrid vehicles, but also trying to cause people to second guess an electric car purchase. Wow! Yea, yea, this is big business and it’s how it goes, but just wait until the day that Toyota and Lexus want to change course and promote EVs fully. This type of advertising may come back to haunt the automaker.

A deeper dive into the situation reveals that Lexus is promoting an agenda that hopes to increase people’s range anxiety. In addition, it makes charging look like an issue or an inconvenience. If a Lexus electrified vehicle can actually charge itself and has an infinite range (which is utter bullpucky since no car can ever have an unlimited range), then why would people ever want to buy a “real” EV? Let’s hope and cross our fingers that this ad campaign doesn’t work to deter EV shoppers.

What are your thoughts on this situation? Let us know in the comment section below.

Source: Lexus via Electrek

Categories: Toyota

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119 Comments on "Lexus Works Hard To Promote Electric Car FUD In Latest Ads"

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DrDauger

The evidence, since at least 2015, clearly shows Toyota stoked the “war” against BEVs, funding disinformation campaigns and saying hybrids are the way to go and BEVs would forever be a niche. I posted several links to articles, including those in Motley Fool and GCR, citing Toyota’s attempts to fool the public here:

http://tesla.dauger.com/disrupts/incumbentsshackles.html#toyota

Speculawyer

Pathetic Toyota’s Lexus brand is failing. Toyota foolishly chased the hydrogen fuel cell boondoggle. They have no one to blame but themselves but instead they lash out and push their old hybrid technology. Pathetic.

pjwood1

Kia/Hyundai can take as much bite out of Toyota as they want, if they bring enough EV CUVs to the US. I hope this happens. Toyota makes a billion+ in free cash flow per quarter, and could easily have seeded an H2 network if serious.

Now, if I understand the campaign, an EV owner could buy their hybrid and lemon-law it back to them, without changing the habit of never going to a gas station. Who’s going to try?

Dima

Lexus cars are beautiful, and ranked as the most reliable in the world. This is a Japanese company – it means reliability and dependability.

Arno Stein

You feel a Lexus is beautiful and you don’t care about FUD campaigns by market incumbants – is that what you wanted to say?

Sustainable2020

Sure Dima but Lexus and Toyota have seeded the green n efficient brands image with only their hybrids this decade. Toyota/Lexus will fall woefully behind on the plug in front for many years and their losing market share next decade will reflect that trend downward for them.

tester

“Beautiful” and “Lexus” are not 2 words I’m used to seeing in the same sentence. Wait a minute–Are you The Predator? That would explain it!

Al D
OK. enough embellishment from Lexus and you Tesla fanboys. Toyota sold ‘only’ 1.52 million hybrid vehicles in 2017. The company wasn’t expecting to reach that annual sales level until 2020. Toyota also posted a net profit of $22.76 billion in 2017. Yeah, these figures are really pathetic. Toyota is easing into the 100% electric vehicle market. They can afford to. I get the impression they’re waiting for the next breakthrough in battery technology, perhaps an unexpected solid-state battery breakthrough by one of the many companies and universities working feverishly to win that rat race. Toyota is working with Nissan and Honda on solid-state. Toyota appears to want to limit their use of Li-ion batteries in hybrids. Fully-electric vehicles would require them and that may be one reason why Toyota it taking a wait and see attitude. HFC technology will also be improving right along with battery technology. I don’t know if small HFC vehicles will ever be able to compete with BEV’s with solid-state batteries once the hydrogen infrastructure is in place. Regardless, Toyota wants a piece of the large HFC vehicle market and has a working prototype HFC semi to prove the viability of HFC’s for trucks and other… Read more »
Dave_the_braver

Sounds very rational, but I think they have missed the boat. H2-fuel cells do not make sense in cars, and maybe in buses and trucks that have a prescribed route with endpoints for fuelling. BEV just makes more sense: charge, discharge; rather than the H2-fuel cell cycle: generate-, compress-, store-, transport-, pump-, convert-H2 to electricity, charge and discharge. Plus H2 is highly flammable and hard to contain.

While solid-state batteries sound highly promising, all manufacturers will convert to them when available — to the benefit of all of us.

James

…”Once the hydrogen fuel cell 8nfrastructure is in place”…

AI Dm thgat gonna magically happen? Whose gonna fund it? Government?

The private sector gets things done. Society has weighed in and the negatives on HFCs far outweigh any advantages.

HFCs have been 10 years out for decades and guess what, THEY’RE STILL 10 YEARS OUT. You and rhe auto industry can kick the can on down the road some more, but myself and 450,000 Model 3 owners will chargecat home, many on solar , and drive happy and electric today and tomorrow.

Toyota and it’s Lexus division will fold and race to catch up to Tesla and anyonevrlse who finally comes around to rEVelation and rEVolution.

CCIE

Agreed, Toyota has spent so much time and energy on fool-cells that they can’t admit defeat. Instead they lash out at the new innovation leaders.

Harold T

classic rhetoric from a company on the back foot. Toyota is so far behind on EV and so deep in Hybrid that they have to discredit the EV side to promote their investment bet. Fuel Cells are like boats, you throw money down a hole, good after bad, and see little return. They got deceived by Govt Lobbiest and Oil companies that Hydrogen was the future, when it clearly is not.

MaartenV NL

Toyota lobbyists did the deceiving.

Dante

I think it’s quite bold to go after the market of people who think good things about a hybrid, but also react positively to attacks on electric cars. Who would have thought that made sense? But then again, who else would have put a crazy grille on every single vehicle and dare the market to put up with it. Lexus is very bold.

William

Don’t change your ICE driving habits and worry about where “your next charging station might be”

Lexus in keeping with “The Relentless Pursuit of Perfection,” for ICE dominance, until Fool Cells EVentually become “Perfection”.

Bob Wilson

Perhaps it is time to review Lexus sales, both hybrid and gas, along with the Tesla sales?

Loboc

Lexus is only in the top 5 because of Toyota parent. I too wonder if there is a direct compare between Lexus and other brands. Or is it buried in the Toyota sales numbers?

arne-nl

Top 5 of what?

Clive

Top 5 Ugliest 😜

And you topped 5 thumbs up 👍🏼

Bunny

They would not make these investments and partnerships if they weren’t serious going forward , they admit they are late to the party, but the party gonna last a very long time.

https://www.google.com/amp/s/www.bloomberg.com/amp/news/articles/2017-12-13/toyota-panasonic-consider-joint-electric-car-battery-business

rey

Late to the party? more like the party on the boat left already and Toyota is still on the shore waving frantically.

William

Kind of the opposite of this Forrest Gump and Lieutenant Dan scene!

https://youtu.be/KNdRoi78spk

Pushmi-Pullyu

Merely “Late to the party?”

More like, Toyota is the one going around taping flyers to lamp posts reading “Don’t go to the party! Stay away!”

Mike

I knew Lexus we full of BS when they advertised that they use magnesium, rather than aluminum, for their paddle shifters. Really? Like the 5 grams saved by that move has anything to do with overall performance? Pathetic that someone in the company is so desperate to find anything to make their cars seem relevant. to

pjwood1

Peeps may be offended, but Toyota is only saying what they focused-grouped, and believe they can foist upon their customers. What does that tell us?

I keep saying “battery size is everything”…er, almost.

Lee Ramer

I guess their advertising will work on those who don’t really care enough about wanting a real electric car. If you are starting to think about it then you will naturally do some research and quickly realize who is at the forefront of safety and electrification.
At the point one should realize the BS Lexus is trying to spread.

hpver

Strikes me as a desperation move by a company who is way behind the curve at this point. Problem is, people will believe them. Same people who are easily swayed and won’t think and research for themselves. Unfortunately, that’s a lot of Americans right now.

The fact is that BEVs are really good cars, and electric infrastructure for them is already in place; it’s just a matter of tapping into it. Also, the combination of BEVs and solar is unbeatable economically and usually environmentally as well.

Yet gas-guzzling SUVs and pickups remain incredibly popular. Usually drive by people who don’t really need anything that big. So it’s not about facts for these people. It’s about feeling and what they want. So I don’t have a lot of hope on this one.

Loboc

What happened to the EV plan wherein Akio would lead an EV team? I guess they concluded that EVs are not worth the effort.

So long Toyota/Lexus it was nice knowing ya.

David Murray

While I would certainly hope people would choose one of these over a conventionally powered ICE vehicle, I’m annoyed that they are trying to attack EVs.

ekutter

I loved my 2010 Prius. It was a great car for the time. Still better than most ICE out there, efficient, practical. But their efforts to derail/slow BEV adoption makes it unlikely I’ll ever buy another Toyota branded car, even when they do finally wake up to the future. Unfortunately I’m starting to run out of car companies as Diesel Gate has pretty much caused me to boycott VW.

Just got a Bolt, my first American branded car in my 30 years of driving. So I guess my mind can evolve back over time.

Prsnep

Reminds me of this ad from Apple when Android phones with much larger phones were coming out: https://www.youtube.com/watch?v=O99m7lebirE

Having said that, I wish EV proponents were not so anti-hybrid. Hybridizing an ICE car is the lowest hanging fruit and while the market for non-pure-ICE vehicles is still in the single digits, this should be encouraged.

Get Real

EV proponents are a NOT “anti hybrid”, we are pro-plug in and anti-FUD against real electric cars.

The fact that Prius is pretty much the most traded in vehicle for a Tesla I think speaks volumes about where this is all coming from and headed to regarding the Coyota corp.

Pushmi-Pullyu

Sadly, a lot of EV advocates posting comments to IEVs are very much BEV purists, ones who won’t even admit that PHEVs are real EVs!

“So, of course, I yelled out ‘Die heretic scum!!’ and pushed him off the bridge.”

http://wilsonsalmanac.blogspot.com/2009/05/one-of-my-favourite-baptist-jokes.html

rey

Your hybrid car will never get the equivalent of 90 to 100MPGe or cost to refuel of less than $15 to fillup.

Prsnep

Cost of filling up is a different matter. Nobody willing pays more to get the same thing.

MPG and MPGe cannot be directly compared to determine their impact on the environment. For electric cars, the impact on the environment depends on where you live. Use fueleconomy.gov to make a fair comparison.

“Your hybrid…” I don’t have a hybrid car. I’m open to my next car being hybrid or PHEV or EV. It’ll very much depend on what I need and what I can afford. But I’d like it to be at least a hybrid.

Mark.ca

“this should be encouraged”
Yeah, right!
This should have been encouraged 20 years ago, NOT NOW!
I have one of those Lexus hybrids and can’t wait to unload it for a plug.

Scott Franco

I’d say the very fact that they are trying to push this nonsense indicates they are worried about bevs eating their sales. Is it really different from the Volt? I doubt a lot of Volt owners bother to charge their cars much. I was at a line of chargers, and a Volt drove in and occupied a charger spot without plugging in. Since I was plugged in, and looked up at them as they walked away, the driver felt the need to stop and lecture me (unbidden) about how the Volt was superior to a BEV… while ICEing a spot.

Viking79

Most Volt owners charge. The ones that didn’t were corporate cars from GE where the company gave free gas cards but refused to pay for electricity (easy to handout a gas card). Lecture him that EV spots are for charging? 🙂

David Murray

I know a lot of Volt owners. They all charge their cars when possible.

William

They’re not charging, while blocking level 3 CHAD/CCS DC Fast Chargers, without a level 2 charger anywhere in site. This convenience PHEV parking strategy, is for getting closer parking spots, to their desired destination.

Toyota Prius Prime and Ford Fusion Energy, take the cake on ICE blocking Level 3 FC’s, and telling you, to your face, “that’s what we always do”, with their unapologetic wife and multiple kids in tow. This is standard fare, at the EVgo Fast chargers, in the Walmart parking lot, here in Californias beautiful Inland Empire.

PHEV drivers who want close proximity premium parking, without CHAD/CCS plugs, just don’t care about ICEing YOU OUT, of your L3 charging access.

ModernMarvelFan

There are always exceptions. I have seen stupid owners of every brand/model out there “parking at the stations without charging”. The more of them, the more likely.

Pushmi-Pullyu

I doubt a lot of Volt owners bother to charge their cars much.”

I always find this anti-Volt attitude to be puzzling, when it comes from someone who apparently is an EV advocate. BEVs don’t fit everyone’s lifestyle, so why is it that some EV advocates try to denigrate drivers of the longer-ranged PHEVs such at the Volt and the Clarity PHEV? The EV revolution is most definitely stronger with such robust PHEVs than without them.

I don’t know that the following is definitive, but certainly there is a lot of evidence that the majority of Volt drivers are just as interested in avoiding gas use as BEV drivers are:

https://www.greencarreports.com/news/1079936_forget-range-anxiety-chevy-volt-owners-have-gas-anxiety

(⌐■_■) Trollnonymous

I’ve seen quite a few of those jerkoffs.
They do that all the time in the garage I park in.

Joel Levin

Lexus sales have been dropping steadily for months as EV sales have grown. Lexus is one of the few car brands without a plug-in option. In September, Tesla sold more than 3X as many cars in the U.S. as Lexus. Perhaps this is their way of responding. Its cheaper than investing in new technology, but probably not as effective.

Get Real

And I must say it is fun watching these stodgy old and non-innovative laggard, legacy LICE companies getting thoroughly disrupted by Tesla!

Dima

Lexus is highly innovative. It’s a Japanese company, so they will take control of the EV game too, once the battery technology evolves.

Pushmi-Pullyu

Yeah, just like Eastman Kodak “took control” of the digital camera market after they sat back and let other companies develop it.

How did that work out for Kodak, again? O_o

Get Real

Why don’t you learn Japanese and move to Japan to work for them Dima, that is if you aren’t already working for Coyota?

It is readily apparent to all here that you are nothing more than an anti-EV/Tesla and pro-LICE/coyote shill here.

William

Isn’t it “LICE/Coyota”?

Just asking because,

I hate to see Wile E “coyote” get lumped in with some lousy Lexus LICE!

Get Real

Your right, damn autocorrect!

Xcel

It is so nice to see them floored. Very useful lessons.

MDEV

Sure no changing drive habits for ICE cars
1 stat stop
2 Eco, Normal, sport, super sport
3 six cylinder, 4 cylinders drive
5 Launch mode
6 cheating software
Just to mention some, and still un-efficient and slow

(⌐■_■) Trollnonymous

Yeah, I talked to a few people that said they went to look at the Lexus something. (can’t remember the model)
They mentioned those self charging garbage the stealership barked out.

I asked them how far do they want to go on electric? They said to and from work. Then I told them to go back to that same stealership and ask them how far their self charging hybrid will cover all electric for their commute range.

Xcel

Heheeeee, these Comedians… any PHEV can do everything their pathetic hybrids can, plus way more on top they are completely incapable of delivering. No wonder their former customers migrate to plugins and never look back. They have nothing to match Panamera PHEV or Model S… granted Lexus tends to be ugly, but still. I’d love to see their sales figures completely decimated.

TM21

What they don’t realize is that hybrids are a gateway drug. That Lexus hybrid may very well be their last ICE car. Bring it on Toyota!

Dima

More adoption of hybrid cars, is displacing oil demand. I’m not sure I understand all the frothing at the mouth about this story.

Get Real

And it is 20 year old technology which has been thoroughly obsoleted by plug-in technology.

Forced Volt->Bolt Conversion

The simple fact is that if one is driving a car employing anachronistic propulsion and costing more than $40K and doesn’t have special needs such as a bizarre (broken and stupid?) daily commute situation, there are deeply irrational factors at play in one’s mind probably starting with and mostly about susceptibility to claptrap promulgated by marketers.

Don’t confuse an automobile for a fashion accessory. If you can’t keep that straight, buy a sweet-looking Tesla and live happily in both worlds.

Dima

How are hybrids, anachronistic propulsion? They’re only 20 years old, which is pretty new in historical terms, and they haven’t been mass adopted yet.

More adoption of hybrids means more displacement of oil demand.

Get Real

And it won’t be mass adopted now that it has been thoroughly eclipsed in technology by plug-in tech that can use little or no oil you shill for oil burners.

Pushmi-Pullyu

“How are hybrids, anachronistic propulsion?”

I don’t know that I’d use the term “anachronistic”, but certainly mild hybrids (non-plug-in hybrids) are rather a Rube Goldberg kludge, a needlessly over-complicated method of improving a gasmobile’s fuel efficiency. It’s possible to engineer an ICEngine for greater efficiency; in fact, several auto makers are now selling such gasmobiles. So why make it more complex than necessary by adding an EV powertrain?

If it’s engineered to be a hybrid EV/gasmobile with a traction battery pack, then far better to put a plug on it. That way you can power it with at least some energy from the wall plug, instead of 100% energy from gasoline.

Larry4pyro
Wouldn’t the term “self-charging” imply a serial drivetrain, i.e., one solely powered by one of more electric motors? I thought the Lexus hybrid was like the Prius, a parallel hybrid where the electric motors are used to assist the ICE and only operate in electric only under very low loads. The ad claims all the advantages of an all electric drive, smooth, powerful, instant acceleration, and at the same time claims none of the disadvantages like charging on the road or at home. You can’t have it both ways. I know of no self-charging vehicle, the BMW i3 REX is close, but the REX cannot put out enough power for sustained operation. The first gen Volt was also close but had one more of operation where some of the ICE power was sent directly to the wheels. It’s generator output was also only about half the maximum draw of the traction motor. The second gen Volt is a parallel hybrid, however it can operate all electric over it entire performance envelop, something Lexus appears to be saying it can do. Like the first ten Volt, the second gen can only self generate enough electricity to satisfy about half the power… Read more »
MaartenV NL

The only car that can truly self-charge is the Nissan e-Note, only for sale in Japan.
It is lighter than the Nissan Leaf, has the Leaf drivetrain with a tiny battery that get charged every few minutes by an on-board generator.
Sells about 10 x as good as the Nissan Leaf to people afraid to change their habits. The perfect gateway drug to electric driving.
Next car will be cheaper, but with an adequate battery, a plug and no tailpipe.

Pushmi-Pullyu

The Clarity PHEV can self-charge. That’s a very inefficient way to use gasoline, but it can do it.

ModernMarvelFan

Volt can do that. If you set it to mountain mode with less than required buffer level, the Volt will the use the engine to charge up the battery to meet the minimum buffer required. You can switch back to EV mode and drive. Then switch it back and forth to charge up.

it isn’t efficient, but you can do it. I believe Outlander PHEV also allows it

Rolando

This re-charging the battery on demand was mainly introduced to allow a short all-electric driving inside no-emission city zones with the HEV.

Pushmi-Pullyu

And IMHO, preparing to enter such no-emission zones are the only time the gas motor should be used to charge the battery pack on the Volt. Why would you want to waste gas by using the Volt’s gas engine to charge up the Volt’s battery pack before climbing a mountain? The Volt is perfectly capable of running up a mountain road at highway speed on the power of its gas engine alone, isn’t it? It’s not like the BMW i3 REx, which (due to its under-powered motorcycle engine) has been known to drop as low as 25 MPH when struggling to climb a high mountain!

Perhaps that goes for the Clarity PHEV too, altho I’m less sure it’s capable of climbing a mountain at highway speed using the gas engine alone.

john1701a
That misunderstanding of Toyota’s hybrid system is quite common. Most of it comes from outdated information, a common problem after a technology has been around for over 20 years. Prius Prime introduced to-the-floor electric-only acceleration by adding a one-way clutch to the existing hybrid system. This allows the generator-motor to contribute propulsion power. Combined with the traction-motor and a larger battery-pack, you can acceleration & drive from 0 to 84 mph in EV mode. In the larger hybrids, like Camry & RAV4, it’s easy to see the power potential Toyota’s hybrid system has to offer with future plug-in models at little extra cost. Prius Prime also introduced charge-mode. This is a feature designed to recharge the battery-pack using the engine. It sounds counter-productive, since plugging in would clearly be more efficient overall than gas consumption. But surprisingly, it can still yield useful results. You can use the electricity later for local travel, a handy feature when on a long-distance trip without any outlet available. At 70 mph in Fall temperatures (low 40’s for me last weekend), I was able to recharge the battery-pack from 0% to 80% EV capacity in a little over 37 minutes. That’s 5 kWh of electricity… Read more »
menorman

Tesla is outselling them, but they still think people are concerned about “changing habits”?

Kdawg

These Lexus ads are like polishing a turd. Time for new leadership at Toyota.

Xcel

Or just ditch them, it is easier, and better products like plugins exist.

Get Real

To do that they first they need to get rid of the turds running Coyota.

RGK

Anybody that has the money to purchase a Lexus certainly has the brains to clearly understand the difference between these hybrid cars and BEVs.

TM3x2 Chris

Do not confuse wealth with intelligence. I’ve seen some wealthy people do moronic things.

Pushmi-Pullyu

Took the words right out of my keyboard. If there were not a lot of people with “More dollars than sense”, that wouldn’t be a well-known saying.

offib

Isn’t it obvious that Lexus is targeting “mainstream” buyers who are not in the very least knowledgeable with cars, and especially with hybrids and how they work?

Djoni

Undoubtably!
Just people looking to show their aspirational status.

Jerk, and bully’s among them.

No need to be knowledgeable of anything.

wavelet

The meaning of “self-charging” as it should be understood in English implies either a perpetual-motion machine, or something like the household iRobot-type robotic vacuum cleaners which seek out the charger after cleaning.
Neither are of course true for Lexus, so I hope someone sues them for false advertising.

Alan Campbell

Let’s see…..

In September, Lexus was outsold again by Tesla by over 5,000 units. And that gap is growing each month. This is clearly Lexus admitting they got nothing to offer the EV buyer Too little electrification too late. This could have worked in 2012 – 2015, but today the bar is much higher. You get zero green cred by burning gasoline to create electricity.

Xcel

There is no need for these lexus non-plugin hybrids, simply because plugin hybrids can offer even more options, effectively rendering these non-plugin hybrids useless and worthless.

Peter

Speaking of range anxiety, you know what, living in Australia, Sydney, I have notice and massive reduction in the number of petrol stations. Been driving for 30yrs. Personally, when running low fuel in my previous petrol car, I was freaking out looking for petrol stations that weren’t kms out of way. Since having the Volt, that’s become a non issue as 99% of my charging is done at home.

dmm1240

First they ignore you, then they laugh at you, then they fight you, then you win.
– Mahatma Gandi

We’ve evidently entered the fight stage.

MTN Ranger

After my last Toyota, never again. No even more so.

Dima

Why? I’ve only had good experience with Toyotas. This is a Japanese company, which means reliability. Not to mention they were the pioneers in introducing hybrid technology, which is only now beginning wider adoption, and has the capability to displace a lot of oil demand.

MTN Ranger

My last Toyota had defective door hinges, fuel tank replaced, broken door locks, flimsy plastic bits that broke. Not supporting EVs makes them a definite no for me.

Mark.ca

Yeah, right! It’s because u got a tm3 and now see all the rest as crap.

Xcel

They forgot to implement the self-filling feature, on which the self-charging depends on.

Dima

Lexus makes some of the nicest, and most reliable, cars in the world.

Pushmi-Pullyu

And the Stanley Motor Carriage Co. made some of the nicest, and most reliable, steam-powered cars in the world. But the world moved on, and they didn’t. Looks like Toyota/Lexus is determined to follow that path.

(⌐■_■) Trollnonymous

I’m not looking for a car, I’m looking for a 10and so are 400K+ other people.

Mark.ca

“cars ”
That’s the problem. I don’t need a car, i need an ev from them!

Al D

Toyota sold only 1.52 million hybrid vehicles in 2017. The company wasn’t expecting to reach that annual sales level until 2020. With that in mind, they appear to have adopted a ‘wait and see’ attitude as far as EV’s are concerned. They can afford to be a year or two behind the other big players. Toyota posted a net profit of $22.76 billion in 2017.

Pushmi-Pullyu

“They can afford to be a year or two behind the other big players.”

No doubt that’s what Kodak executives told each other during the digital camera revolution. Hey, let’s let our competitors develop the market for this new tech; we can always catch up later!

How did that work out for market leading Kodak, again? What! Bankrupt, you say?

buutvrij

As a current Lexus hybrid owner I must say that i’m very dissapointed by this. It’s my last ICE car. But that was aready the plan..

Pushmi-Pullyu

If Toyota is intent on sticking to its foolhardy strategy of tying the company’s future to the gasmobile, refusing all “electrification” except mild hybrids and inadequate PHEVs with a tiny EV range — or even worse, fool cell cars — then Toyota fully deserves what’s going to happen to it.

“Think of it as evolution in action.”

amt

Thanks…..But., N0 THANKS !

EVer

All part of the campaign by oil and car companies to slow down the transition to clean energy…many of us have been fighting this for years. And, it’s all the more reason people should get involved in propagating the truth and exposing the lies.
You have the power of your voice to expose the liars, your money power to buy only clean energy products, i.e., EVs; and your vote to remove Trump and the fossil fuel Republicans from power. Time to step up and vote them out starting in November.

Clive

Not a big deal really.

You are dead to me Lexus ‼️

DonC

Whatever Lexus is doing isn’t working very well. My neighborhood has its share of Lexus vehicles. Today I did a quick count and 9 out of 43 houses had at least one plug in. Of course that’s not 20% of vehicles since AFAIK each house has more than one. But pretty good evidence that people are getting experienced with more electrified driving.

Milfan

Model-3 beats Corolla in sales.
Akio Toyoda is crying.
To pacify him, Toyota throws anti EV ad like this.

If they want to promote Hybrids, they should promote it against dirty ICEs and not against cleaner Electric vehicles. They won’t promote against ICEs because 85% of the vehicles they sell come under that segment.

When it comes to checking against higher oil prices and pollution
Hybrids are better than ICEs
Plugin hybrids are better than Hybrids
Electric vehicles are better than Plugin hybrids.

Of course the range of EV matters. We cannot say that Smart-EV (58 mile range) is better than Volt (53 mile range). A Smart owner will leave his vehicle home even for a distance of 60 miles while Volt owner will confidently drive the 1st 53 miles on motor with the remaining 7 miles in gas.

People are lot more aware and they will keep buying electric vehicles as and when its available.
I wish the Jaguar I-Pace beats Lexus-RX in sales and teaches a lesson to Toyota group.

Milfan

Lexus LC (available in V8 gasmobile & V6 hybrid) has suffered 35% drop in sales last month.
Did it surrender some sales to Model-3. Possible since both vehicles are pretty close in dimensions.
With Model-3 performance being much faster, anyone will dump Lexus LC.

No one made these predictions, yet it became a fact.
Tesla beats Jaguar in global 2018-YTD sales.
Tesla beats Lexus in Japan 2018-YTD sales.
Model-3 takes #4 spot in US 2018-09 sales.

For every FCEV (Mirai) Toyota sold last month, 188 Tesla EVs were sold.
Even if we do 1 to 1 comparison, then Model-3 beat Mirai 140:1 in sales. What sort of answer Toyota is going to provide.

If they are so much anti EV, then why are they planning to launch 10 EVs in China. They lost time and they are trying to buy it by delaying. Or the dragon is biting their butt hard.

Milfan

Only in Europe, Toyota is selling more hybrids to capture the falling sales of Diesel. This is good.

But in USA, Toyota is slowing down the hybrid sales and only increasing sales of crossovers.

Recently Lexus group discontinued GS hybrid.
Toyota does not break out the sales of hybrid versions of Camry, Highlander, Lexus-LS. So neither they are much interested in selling hybrids.

john1701a
Clearly, you didn’t see the recent Paris reveal of the next-gen RAV4 hybrid. 36,995 sales of the outgoing RAV4 so far this year in the US market have been hybrid. Think of the potential for both getting customers to abandon traditional engine-only models in favor of the hybrid and how much easier next time around it will be for them to purchase a plug-in model. In other words, Toyota (and Lexus) are setting the stage for when large capacity battery-pack offerings become realistic. Face it, they currently are not yet. Between the high-cost & production-limitations, it just plain is not viable for the masses yet. In a few years, it will be. Remember that luxury buyers tend to replace their vehicles sooner than those of us in the mainstream. So, the Lexus approach will naturally be different anyway. Again, think of the potential. How much would it really take to add a larger battery-pack and one-way clutch to that SUV platform to offer a plug-in hybrid model for both Lexus & Toyota shoppers? The raised platform makes a good means of introducing an EV model as well. So what if a few more years must be waited. We have had… Read more »
Get Real

I guess you have been under a rock recently and have not seen the EV scorecard showing how a compelling long range EV with an equally compelling support ecosystem by a company that doesn’t, try and denigrate plug ins but is instead all in is now outselling most of the models in the Coyote lineup😂.

Kan

Driving the herd and milking the hordes of semi-demented AARP subscribers and idiot workaholics is an important aspect of business. Good job Toyota!

Prsnep

Why would it be “in an attempt to kill EV adoption” any more than “in an attempt to sell their cars”? Why is Toyota working EVs if they intend to kill adoption? I think we are a little fond of conspiracy theories around here.

Bill Howland

Since most Lexus drivers are intelligent, I’d think they’d see through most of this as just a marketing ‘coat tails on Tesla’ ploy.

Lexus makes nice reliable cars, – the only sorry thing is that they won’t even commit to a decent PHEV Lexus which wouldn’t be a huge gamble for them. They are definitely ignoring a segment of the “Luxury Electric Market” , which is even more frustrating since Lexus IS a Luxury car, and an elevated price here wouldn’t cut into sales as it might a Toyota.

But its the same deal as having constant articles about Hydrogen cars here. I’m in favor of learning about Hydrogen technologies and the latest cars and refueling technologies on the market, but H2 cars being ‘electric’ are the same kind of thing as calling a Lexus a ‘self charging electric’.

Lexus advertising no doubt will attract attention, as it has done here. SO in that sense it will probably be a huge success. But Lexus is vulnerable to high gasoline prices in the future – then everyone seemingly wants at least a PHEV, and Lexus will have nothing additional to offer.

EV Australia

There’s a Toyota hybrid commercial in Australia that shows people tripping over electric cords plugged into power sockets, exalting the virtues of not having to plug in.

john1701a

Setting the stage for wireless charging ?

SpecialGreen

Yes, for Lexus’ target market, Toyota would do well to sell PHEVs with wireless EVSE included.

Get Real

If they showed these people tripping over them while rushing past the quiet Toyota lot on their way to the Tesla store to put down their deposits to order the upcoming RHD Model 3s then it would be accurate!

arne-nl

Wat that the power cord of one of their Prius Primes?

EV Australia
Bill Howland

Video is not available in your country.

Not sure if that was supposed to be humorous since I haven’t seen the ad, but it won’t work since NOBODY has a problem recharging their celly.

EV Australia

Sorry you can’t see it Bill. I think it’s supposed to be humorous, but at the same time insulting plug-in vehicles.

Xcel

Toyota is now recalling 2.4 million hybrids due to stalling issues. I am so glad I am not their custòmer.

Sustainable2020

This marketing campaign from Lexus IS greenswashing at a ridiculous level. This camalaign might have made some sense to some a few years ago. Now it just looks like Lexus IS trying to fool the ignorant masses for another few years before Teslas outnumber prii on the road.
No plug no sale

arne-nl

Sales are down this year as they were in 2017 and 2016. They’re seeing the writing on the wall: Tesla’s eating their clientele. Last ditch panic attempt to reverse the trend. It will fail.