Hyundai Sells First 2,500 Kona Electric Crossovers

JUL 19 2018 BY MARK KANE 28

Hyundai highly increased its plug-in electric car sales in June reaching its all-time high result of 4,142 copies.

The total sales of IONIQ Electric, IONIQ Plug-In, Kona Electric and Sonata PHEV increased by 137% year-over-year reaching 2.9% of total volume for the brand.

The YTD number now stands at 17,522 at average 2.1% share.

The growth comes mostly from the new Kona Electric, which in June noted 2,196 sales (1,076 in South Korea and 1,120 overseas). The total sales of Kona Electric, after the first batch of 328 in May, already exceeds 2,500. The question is how many Kona Electric can be made monthly?

Having several models and especially the Kona Electric should enable Hyundai to catch up with some of bigger plug-in manufacturers.

Hyundai plug-in electric car sales – June 2018

Categories: Hyundai, Sales

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28 Comments on "Hyundai Sells First 2,500 Kona Electric Crossovers"

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Hyundai-Kia already at 10k monthly?


It will be an interesting race… I think Hyundai plans to produce a bit less than 20k Kona EVs this year, hopefully double next year. Still relatively small production but they have more models now, I can see this improving year by year to make them world leaders (aside from Tesla).

I could actually see them selling more than 20k this year. They don’t even sell in the US right now and they just arrived in Europe.

But Hyundai-Kia has had a habit of underestimating EV demand. Hopefully they’ve learned something from the Ioniq and ordered more batteries now. Who knows, but their EVs are great.

I don’t think they underestimated anything.

They simply want to keep EV production at compliance levels to not hurt their ICE sales.

This is only a hedge against Tesla having a runaway rampup (which will happen imho)

Sure, then they faked the moon landing, shot Kennedy and killed GM’s oh so popular EV1.

Car makers will sell EVs, as long as they make them money. If people were totally crazy about EVs, then they would make them just as much money as their petrol cars. Maybe even more, since people would need to spend less money on gas and more on their lease, or finance payments.

ah, an economist in the room.

yes, this was exactly Nissan’s thinking with the LEAF, sell an EV that’s $15,000 more than a crappy Versa but justified by the $3000/yr in gas savings. Then gas went to $2/gallon and that salespitch went away.

Tesla is still doing this tho, on their price configurator page.

Nissan Leaf deliveries in 2018:

About 100,000?

That 100k is close for the Leaf, maybe it’s safe to factor in a (+ or -) 10k variable, in either direction.

Have they sold Kona Electric in the US yet?

No, and it will be California only (like the Ioniq Electric) for some time. Then Section 177/ZEV states before release nationwide. That was also the plan on the Ioniq, but it hasn’t made it anywhere but CA yet.

Hyundai, how about telling your dealers what your plans are, for both the Kona and Ioniq Electric? They’re clueless.

The reason Hyundai dealers does not know about the Kona and Ioniq EV is that Hyundai is like Tesla, they serve the home market first and only when it is satisfied they start to offer larger numbers of EVs to other countries.

Thank you for calling it a crossover, and not an SUV. Although, just calling it a hatchback would be even better.

If you notice, the Kona scored the best “SUV” score in the latest NYTimes “Mudfest”:

This was the ICE AWD the EV Kona is only Front wheel drive.

Allow me to pull some numbers out of my rear end. 9/10 people who purchase an SUV don’t intend to take it offroad. Now days, SUVs are simply utility vehicles that have a particular shape. And that’s OK. Today’s car frames are more capable than those of the past. And there is not actually any difference between a crossover and a hatchback except for perhaps 2″ ground clearance and generally accepted differences in shape. Why do YOU feel “hatchback” is the more correct terminology here?

Would “elevated station wagon” work for everybody? SUVs seem to be filling the market segment that station wagons once occupied.

The Kona is about the size of the Mazda CX3 (which is universally described as a CUV), and it is definitely much taller (3-4″) than the typical hatchbacks like the Golf, the Accent or the Focus. I think CUV is the best description, in the US parlance anyway.

The CX-3 may be universally described as a CUV, but it’s pretty close to a hatch as well.

Compare the Kona EV to the Leaf:
Kona: FWD, 156.5 cm tall, 17 cm ground clearance
Leaf: FWD, 156 cm tall, 15 cm ground clearance

The iPace is also similar (but at least AWD): 156.5 cm tall, 14 cm ground clearance

One thing we can all agree on is that there is not a significant difference between a hatchback and a crossover.

Differences are indeed very small.

I didn’t want to pay MSRP for 20 more kWh vs a 2018 Leaf so I just got the Leaf for $4500 off, hope I don’t regret that decision if & when the Kona and Niro come out to CA this year and there’s more supply than what I’m expecting.

I got to drive a friend’s Rav 4 EV for a while and it was great. Nissan should totally BEV-up the Rogue already.

Or the Juke. That would be pretty cool.

1 120 overseas? Where? And by sales I assume that you mean that they are delivered also, as we normally use the word sales in here.

Deliveries in Europe has not started yet, and not in the US as far as I know either.

And not one of them came to Pennsylvania.

Hyundai has sadly and most likely no intention to ramp up production capacity of the Hyundai Kona EV to 5,000 per week.

Would be great if they did actually.

I don’t believe Hyundai has a plant in the U.S. so the tariffs will get them.