Hyundai Kona Electric Gets Priced In U.S: SEL, Limited, Ultimate

JAN 28 2019 BY ERIC LOVEDAY 84

Available in SEL, Limited and Ultimate.

Hyundai has officially announced the pricing breakdowns for the three versions of Kona Electric to be sold in the U.S.

Let’s cut right to the chase here.

The cheapest version of the Kona Electric is the SEL:

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$36,450

The mid-level Kona Electric is called Limited:

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$41,150

And the priciest version is Ultimate:

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$44,650

All three versions come with the same 64-kWh battery pack and the same electric range rating of 258 miles.

You’ll find a complete breakdown of standard / optional equipment on all three versions of the Kona Electric here.

* Freight Charges for the 2019 MY Kona EV are $1,045.

12 photos
Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric

Some additional details in the press release below:

HYUNDAI ANNOUNCES 2019 KONA ELECTRIC PRICING VIEW ONLINE

2019 Kona Electric Pricing Detail:

New Electric CUV offers Youthful Design, Sporty Driving Character, Leading Safety Technology and Advanced Infotainment Features in an

Affordable, Compact Footprint

Abundant Suite of Standard Safety Equipment

Hyundai today announced pricing for its convention-breaking Kona Electric CUV. Kona Electric rides on an all-new CUV platform and is Hyundai’s first compact electric crossover for the U.S. market, appealing to consumers with active, eco-focused lifestyles of all kinds. Kona Electric’s exterior styling features voluminous, aggressive body styling complemented by a low and wide stance for great looks and confident handling in a variety of urban and adventure-oriented driving environments. 2019 Kona Electric models are produced in Ulsan, Korea and are available now, with initial availability in California and subsequently in the ZEV-focused states in the western and northeastern regions of the U.S. market.

SEL

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$36,450

Limited

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$41,150

Ultimate

150 kW (201 HP) Electric Motor

Single-speed Reduction Gear

$44,650

 

* Freight Charges for the 2019MY Kona EV are $1,045.

https://www.hyundainews.com/models/hyundai-kona-2019-kona_electric/pricing

Categories: Hyundai

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84 Comments on "Hyundai Kona Electric Gets Priced In U.S: SEL, Limited, Ultimate"

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The price of the Hyundai Kona Electric SEL is about the same as the Chevrolet Bolt EV.

Which of these two EV models would you prefer?

Unlike on the Bolt, the base trim of the Kona has smart safety features – automatic braking and so forth.

But none of it matters in the US if they only ship 150 here per month.

There’s no chance they’d ship so few Konas to the US.

With only CA availability early on, it’s going to be that few for a while. Hopefully it increases at some point.

Actually you can order one from Hyundai main office

They only shipped 29 Ioniq per month average in 2018.

They’re just not making many. Because they make almost no profit on their EVs. They openly acknowledge this: https://premium.goauto.com.au/low-margin-huge-potential-for-ioniq-hyundai/

Tack on a ~20% profit margin and this would be a $44k vehicle.

Hyundai certainly could do that, and probably still sell everything they make. But I think they want the public interest of having a lower price point.

The model 3 MR.

Definitely Model 3 SR territory which could be a problem for Hyundai because the ICE version of this model would have a very hard time competing against a 3-Series BMW at the same price. This is not a premium vehicle.

Yea, but a BMW 3 series actually exists. Whereas the base 3 still doesn’t. And the base 3 would have noticeably less range, which is still important for EV buyers. Compare it to a MR Model 3 and the BMW Kia balance is still there.

But you also still have a point. While it’s a great EV with plenty of range. It’s still a Kia, that’s 15k more than the comparable gas version. Tax credits and incentives help and might even make it competitive, but it’s still a good bit more initially.

So while it’s great for people that want an electric vehicle, it might not convince the average Kona customer to go electric.

If they save $2k/year by not buying gas and oil changes and expensive repairs in the last part of ten years of ownership, the cost is actually equal.

Not sure what bmw 3 series has to offer here, what is it’s electric range every morning from plugging in ?

@Michael Will this was a response to the base 3-Kona EV and 3 series and gas Kona comparison of Chris O. That’s why I brought in the BMW 3 series.

Sure you can make up the difference with the Kona, but sadly people often just look at the finance rate, not the cost savings over 10 years.

The problem is, that people want 200 miles plus, but are much more willing to pay premium for a brand name. So if the Model 3 would be a Ford, it would not be cheaper, but less people would pay 44k for a mid size Ford sedan, than for a Tesla.

Hyundai is getting better and it’s better then the Americans

ICE version of this is a best seller

‘Thumbs up’ because,
-M3’s higher power, and (from reports) better, less twitchy, power delivery
-Price
(would probably prefer Kona’s dash)

Probably able to get a Bolt lower than MSRP in most places.

Unless you really want to overpay…

The Bolt has a little more space and is a bit quicker. But would need to test drive the Kona for a fair comparison, and since I’m not in a ZEV mandate state, I probably won’t be able to for a few years.

Cooled seats on top trim, HUD.

Ventilated, not cooled.

Bolt suspension sucks

Since CA is going to be the initial market, looking at prices for the Bolt in CA, you can find fully loaded Premier trims for under the MSRP of the SEL Kona.

The Bolt availablity is pay and play today, and well “under the MSRP”!

The Kona EV is going to need some time to deal with its very limited slow rollout here in California, not to mention the slow rollout in 2020 for the rest of the US.

After 2 years on the market, the Ioniq ev is still selling at or very close to msrp…I’m not expecting any deals on Kona th8s year.

@ Cypress

“Since CA is going to be the initial market, looking at prices for the Bolt in CA, you can find fully loaded Premier trims for under the MSRP of the SEL Kona.”

That’s a good point. The Chevrolet Bolt EV therefore makes financially more sense. And in terms of availability it’s ahead as well.

No you can’t

Between Bolt and Kona, definitely the Bolt. Kona accelerates even slower than SparkEV. Kona’s tech features are ok for the geriatric crowd, but something that’s slower than econo EV from almost 5 years ago just doesn’t cut it, especially with high price (MSRP, no discounts) due to limited availability.

EVs almost universally out-accelerate ICEVs in their equivalent segment (i.e. “compact hatchback” for the Bolt) Even if the Kona is a bit slower off the line it will likely be one of the if not the fastest accelerating car that most new EV buyers will have ever driven.

Again, it’s slower accelerating than 2014 SparkEV, never mind even quicker 2015+ SparkEV. Among equivalent segment of about $25K hothatch (not $18K hatch like Kona gasser), Bolt is about middle of the pack. KonaEV being more expensive than Bolt, it’ll be the slowest car in that segment.

I bought a Bolt almost a year ago, while I’m reasonably happy with it if I were shopping now I’d hold off until this became available so I could compare them and make a decision.

Kona just because it’s better in everything

Oops, posted in wrong thread.

I prefer the Kona, since it doesn’t get throttled down as much as the Bolt while fast charging.

The Hyundai and GM Chevrolet prices will not be the same for very long. In a few short months, the GM tax credit drops in half.

Considering the Ultimate comes standard with Stop&Go Adaptive Cruise Control, that’s a excellent deal. With the Federal Tax Credit and the Texas rebate I could knock $10k off of MSRP. If the Kona Electric was available in Texas I would be trying to trade my Leaf in TODAY, with the rollout Hyundai has planned I may have to wait a very long time.

But that’s probably a good thing. I would like to wait a while and see if any serious issues on the Kona Electric show up. I jumped the gun on my 2018 Leaf and got stuck with a car that charges v—e—r—y s—l—o—w on long trips.

You probably know that Nissan has an update on the charging problem you mentioned. If not I’m happy to be the first to tell you. 😁

You know that that update is Europe-only, right? Nissan has expressly said it hasn’t heard complaints in the US so won’t be rolling it out there.

Complain to the dealers and record your conversation and then call Nissan hq USA and complain some more and record if they don’t do anything then bring a class action lawsuit on thier butts

He (T.L.) knows, and its (software update) for the Leafs in Europe only (so far).

As a fellow Texas driver, I have to agree that with the combined 10K off this would be a competitive choice to replace or compliment my current Volt.

That said, by the time this actually becomes available in this state, the bare bones Model 3 might be available.

I paid $30,000 OTD on my 2018 Leaf.

The thousands under what a Niro/Kona will cost will pay for all the rentals I need.

Hell, the interest on the thousands I’ve saved will pay for all the rentals I need.

The 2015 Leaf I had served my needs ~90% of the time, which just wasn’t good enough.

The 2018 is more like 99%, and that 1% I can plan for (i.e. get a rental).

I knew the 60kWh cars were coming and I think I’m glad I didn’t wait, as the 2018 Leaf is a damn nice daily driver, so far.

(I also got $15,000 in gov’t money on my purchase, which is making it a totally killer deal for me)

Could any of you with access to Hyundai PR verify if the US version keeps the Lane Follow Assist (LFA) of the EU version? Hyundai typically ditched this feature for the US market and it would be a bummer if in addition to the heat pump and battery heating they ditched this too.

After going through the PDFs of the trims and comparing to the EU trims, looks like LFA (Propilot-like lane centering) is not even an option in the US. In terms of value, this is leaving quite the bad taste in my mouth given that even at $45K, Hyundai will not give you the features for the very same car that they sell elsewhere. The overall package is nice, but they really cut out the important under-the-hood engineering bits that EV and tech car enthusiasts care about.

Maybe the lawsuit happy US market scares them away.

Or they are being greedy. Unless something changes, the specs on the U.S. site for the sister company Kia Niro EV indicate that a heat pump, battery heater, and LFA WILL ALL BE AVAILABLE. Definitely worthwhile to consider when they finally make it available (even latest article says available end of 2018, but obviously that didn’t happen)

They didn’t miss any tech I was looking for and more than the Model 3 I put $1k down on. They do have lane keeping assist on all models.

Lane keeping assist is standard on all the models. The website is a bit problematic on displaying the features but If you select and download the PDF you can see them.

Things Model 3 doesn’t have. Blind side indicators, heads up display, heated steering, wireless device charge, hatchback, ground clearance, rain gutters for trunk and windows…and $7,500 tax rebate.

Lane Keep Assist (LKA) is not the same as Lane Follow Assist (LFA). LKA pings you back and forth if you stray close to the edge of the lane while LFA automatically steers the car to remain centered in the lane even in curves. Its akin to the steering assist features of Nissan’s ProPilot or Tesla Autopilot. For some reason, Hyundai is afraid to offer this in the US. I tested it on an IONIQ in Europe once and it was a great experience.

I’ve been driving the normal way since the mid 80s so I wonder if LFA/ProPilot is a big deal or not. It’d be great on long boring drives I guess, but if I going on a long drive I’m going to want a different, more lively, car to do it in.

No more details on rollout timing? When are they going to get to the US?

It’s available in the USA now, in California and “subsequently in the ZEV-focused states in the western and northeastern regions of the U.S. market”
src: http://www.electricvehiclewiki.com/wiki/hyundai-kona-electric-availability/

I’m disappointed at the price. Hyundai had great value for the money in the past. With no heater for their thermal management and the cramped rear seats they’ll have to do better than this on pricing. The federal rebate still exists for their cars so there is that but I’d hoped for a $34K base model.
I’m still happy with my end of year purchase of the Bolt for 34K plus the full 10K state+federal rebate.

This is definitely more attractive than Bolt if comparing MSRP but yes, money on the hood restores balance.

I got almost $6000 on the hood ($1300 of that was lease acceleration) for my 2018 Leaf, plus 0% interest for 72 mos.

My thesis for not waiting for the 60kWh cars was that there weren’t going to be any deals under MSRP available (and that the nearest dealer will be a day’s drive away, which is really suboptimal vs. the neighborhood Nissan dealer here).

Yeah, they are pricing it to be a niche vehicle, like GM did with the Bolt. They don’t want to sell a ton of these: just to people who want to go electric, with that form-factor, who can use full federal and probably state credits.

2011 LEAF also didn’t have a heater because its availability was mostly restricted to warmer climates.

Let’s not forget…..

Single-speed Reduction Gear

This is fine in my Leaf. Speed tops out at 93mph, and accel peters out at 70mph, but that’s perfectly reasonable for mature, responsible driving.

If anything 200HP on a FWD platform is totally silly. So easy to chirp the tires even with my 2018’s 150HP.

All electrics should have a single speed transmission, and they do, if I’m not mistaken. Why is it significant in this case?

Looking through the features I see maybe $2,000 or $3,000 worth of difference between the SE and the Ultimate. How do they figure the Ultimate is worth $8,000 more?

Leather ventilated seats
Upgraded audio
HUD
LED headlights
Auto headlights & wipers
Sunroof
Smart cruise control with Stop & Go
etc.

Ultimate is $8000 more than the base model (SEL), not the mid-tier Limited trim. Up to buyers to decide if it’s worth it, but there’s a lot there.

Ah, I missed the Sunroof and HUD, and unfortunately for me, the sunroof would most likely rule out that option package entirely as they usually rub on my head (would have to sit in one). My point is more that most of those features don’t change costs much. LED headlights are like $20 aftermarket, the Stop and Go cruise is likely just a software change to encourage people to buy the Ultimate package (unless it adds radar or something) as the base model already has the Adaptive Cruise. My point here is that the standard is probably a money loser

It’s an ice conversion and the base ice is under $20k. I really don’t think they are losing anything.

ICE conversion is probably more expensive than independent platform, with the exception of design of the initial EV platform. This was designed as a multi-powertrain platform, so it really isn’t an ICE conversion.

There is no reason to think this costs any less to manufacture than the Bolt EV or a Model 3 Standard. Probably more than a Model 3 standard due to the larger battery pack.

That would assume they are both produced in the same place by the same manufacturer using the same supplies. If the Bolt the holy grail of ev cost efficiency? I did not get that memo…

Exactly! This is the major weakness of Kona EV – it’s s plain Jane car with good range but compares poorly with its own ICE variant. Others are better in their market segment.

In my are it will beat the ice version at every turn. The few k in price difference after credits it will be easy recouped during the time of a 3 year lease.

Looks like Hyundai came in a bit high on the price. In order to get navigation you have to go with the $44K Ultimate where it’s standard or add it as an option to the $41K Limited. That is Model 3 territory minus autopilot.

There is a reason Tesla isn’t making the Model 3 standard yet, and that is profit margin. This car will likely cost more to make than a Model 3 Standard. My hunch is they don’t make much on any but the Ultimate model, and by limiting distribution to the US you keep your prices higher (don’t have to sell at 15% discount like Bolt EV).

Does anyone really use built-in navigation anymore? AA/CP has pretty much made that obsolete.

6.2 inch ground clearance. With snow tires and FWD, this will be a great snowmobile. And loaded with cool tech like heads up display, hatchback, wireless phone charging. And the Kona’s are top rated for safety by Insurance Institute for Highway Safety. And no leaking windows and trunk. They’ll sell all they make and ship to US.

“…beginning of 2019, with initial availability in California and subsequently in the ZEV-focused states in the western and northeastern regions of the U.S. market.”

OR will be on the list but I’d drive to CA to buy one early.

Oh come now, there’s no leaking windows and trunk – there are simply people who open these things in the middle of rain storms.

I drive Kona EV most days and it’s *not* a lot of car for a whole lotta money!

Hyundai won’t sell these at volume in the US because they don’t make any money on them (except maybe the top spec).

“I drive Kona EV most days and it’s *not* a lot of car for a whole lotta money!”

$27k for ICE Kona Ultimate is not a “lotta money”.

$44K for Kona EV vs. $53K for comparable RWD Model 3. But the Kona has a lot more features (even open windows in the rain without roof water pouring in). FWD vs. RWD. Trunk vs. hatchback. 6.2 vs. 5.3 ground clearance.

I’d think Hyundai will make money as they are using the same parts other than drive train from ICE Kona so definitely have the volume and at plant in Ulsan where others are made so good logistical economics. Kona EV is already selling and popular in Europe where delivery began some time ago.

I was hoping Tesla Model 3 was what the Kona is. Hatchback, FWD, 6.2 ground clearance, heads up display, dynamic cruise, blind side, lane keeping. Autopilot is cute but I’m uncomfortable using it (rented X and S for about 10 days). If Tesla included dynamic cruise in the base, the Model 3 would be much more competitive.

Standard CCS is very good, and this is a noticeable step up vs Bolt when 200A CCS charging becomes commonplace: 4 miles per minute, vs 3.3 miles per minute (both at low SOC).

Neither is very competitive with Model 3 for very short charges, but the difference is less for charges over 30 minutes. Road trips will be very doable.

Sadly about $2500 more than I was hoping, but still a pretty good option. So glad the options are improving in the EV market!

Yeah, a bit higher than I was hoping as well. I can’t say that I fault Hyundai for that – it’s clear that this is a good vehicle, and, especially if they struggle to meet demand, it makes sense for them to price accordingly. We’ll see how it goes, but it doesn’t look like we’re going to see the deep discounts we see on the Bolt, at least in the first year of production. Between now and April, one can probably get the Bolt about $5k-$6k cheaper than the Kona (assuming full MSRP on Kona).

Was really looking forward to this one. Price seems inline with offerings, great safety options and not too shabby looking car. What is going to keep me away is that leather on the two higher trims is standard and not optional. Likely only a concern for those few, who like me, are vegan.

You’d miss out on 8” screen vs. 7″ and Heads up display but that’s about it.

So basically the exact same price as the Bolt if we include dest. charges.

which makes sense, since it is the same car . . .

“Hyundai has officially announced the pricing breakdowns for the three versions of Kona Electric to be sold in CARB states… ”

There, I fixed it for you.

Too bad you have to buy the top trim to get the heated steering wheel. It’s a simply feature, but quite nice for an EV driver. Saves on using cabin heater. For $45K I’d look elsewhere… Maybe Niro will include it in a lower package.