BMW & Volkswagen Are #1 And 2 In Plug-In Car Sales In Europe

SEP 26 2018 BY MARK KANE 39

BMW Group currently sells the most plug-in electric cars in Europe.

Nissan, Renault and Tesla sold the most all-electric cars in Europe during the first eight months of the year, according to research by AID analyst Matthias Schmidt (

However, if we include plug-in hybrids, there is no competition for BMW Group (BMW & MINI brands) and Volkswagen Group (Audi, Porsche, Volkswagen). Those two already sold between 40,000 to 45,000 units each through the end of August in 2018, including less than 15,000 BEVs. BMW is slightly above Volkswagen, but the BEV/PHEV proportions seem close to the same.

As you can see in the graph below, big progress was achieved by Hyundai Group (Hyundai & Kia) too, which seems to be in fourth place.

Far, far behind is hybrid-tycoon Toyota, which plays the game these days by suggesting it has no interest in plug-ins.

Categories: Audi, BMW, Hyundai, Jaguar, Kia, Mercedes, Mitsubishi, Nissan, Peugeot / Citroën, Porsche, Renault, Sales, Tesla, Toyota, Volkswagen, Volvo

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39 Comments on "BMW & Volkswagen Are #1 And 2 In Plug-In Car Sales In Europe"

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Interesting to see what happens if Tesla can ship large numbers of 3 to Europe next year.

Just shows how far behind north America Europe is on EVs that plug in hybrids continue to dominate on the old continent. It’s a bit like a rerun of the 1940s and 50s when Americans were zipping down freeways in chrome finned automatics while Europe was clattering around bombed out city streets in manual econoboxes 😉

I still drive a manual. I prefer it.

Manual was great but it is so 20th century.

The wages in my neck o the woods are still so 20th century that’s why.

Lease, than buy.

I would have done but the cheapest lease offered to me for a 2018 Leaf was too expensive ($ equivalent to £) $3838 down, $555/month.

Europe is different. Small cities, short distances, very much mountains… so we have different problems and solutions.

Another Euro point of view

Me to. To me automatic is great for city driving which I don’t do a lot. So as long as I need to drive the car (no self driving) and don’t do a lot of city I will be in favor of manual gear box.

I’ve always preferred the control a stick shift gives, over an automatic transmission. But of course a BEV, with no need to change gears, is far superior to either.

I would say Europe is ahead on the electrification of transportation, looking at infrastructure and willingness to switch to hybrids and EVs.
Driving a stick makes me the master and controller of my vehicle, while driving an automatic makes me feel like being a passenger in my own car.
Preferences differ.

Not the BMW i3, you can’t shift instant torque.

They were driving manuals in the EU because they historically got better gas mileage than automatics with that only changing in the last 10 years…

Plus Europeans are not nearly as obese or lazy as Americans….

An 8 months cumulative total of a little more than 15,000 combined Tesla Model S and Tesla Model X deliveries in Europe is not extremely high actually.

The annual cumulative total of combined Tesla Model S and Tesla Model X deliveries in Europe will be more than 25,000 in 2018.

Tesla cars in germany are hell of expensive. The whole market for the top-end cars is very limited, so what do you expect?

Most of those cars are sold to their own lease and car sharing companies.

Another Euro point of view

I understand most of the short range PHEV are sold as company cars (leasing) because of tax incentives (way salary in kind for having a company car is taxed on a personal income tax point of view).

It’s certainly true that many i3-s are used by BMW’s own car sharing service — here in Berlin, it feels like it’s more than half. (Though it’s probably less in reality, since the private ones are used less, and likely often hidden away in parking garages…)

Do the car sharing companies actually use PHEVs, though?

You can drive an i3 without buying it?
That’s insanely good.

Yes, many actually do. Especially real estate agents in the cities do. They drive small distances and want to present themselves as fancy and modern in an EV. (And then they show up in an i3! LOL)

If VW, Audi, Porsche can be combined into 1 VW group, then Renault, Nissan, Mitsu can be combined into 1 Renault Nissan group and their total sales will be 67,000 which is impressive.

Soon the picture will emerge for worldwide sales.

It’s not exactly the same, since VW has majority ownership over all these sub-companies, while the Renault-Nissan-Mitsubishi alliance doesn’t involve any majority stakes.

Let me put it this way….Damn, those Germans sure are loyal to pick those over much of the competition. 😉

And so many think the US is the world to BMW.

7% of total sales being plug-in is awesome. But it’s a bit disappointing that a huge percentage of those are the 10 mile range PHEV compliance cars.

Please name one 10 mile compliance car

Yeah, they actually have 13 – 17 miles. Such a shameful misrepresentation!

Just name one

They have a bit more range than 10 miles …closer to 20…he is referring to the e versions of the 3, 5 and 7 series.

BMW X5 xDrive40e — 13 miles, according to

(That’s EPA range, i.e. likely close to real-world.)

Another Euro point of view

The reality of the European plug-in market is very different than in the US with a notably much wider plug-in choice however what we probably crucially miss here is an equivalent of the Chevrolet Volt with its excellent compromise price point/highway capacities (range)/EV range and of course the much awaited Model 3.

Don’t understand what you are talking about. Take a look at any of the BMW PHEVs.

The BMW PHEVs are all ridiculous compared to serious offerings like the Volt or Clarity — just like the Audis and Porsches. (Though Mercedes actually manages to be *even worse*, with less than 10 miles of electric range…)

He is talking about pure electric range, for short city commuting you can drive all electric and plug in at home, using the ICE only sporadic for long trips.
With the alibi PHEV of German manufacturers with very short pure electric range you can’t do this and even medium commutes are starting the ICE.
The Volt has a decent pure electric range for short to medium commutes. That was “another Euro Point of view”.

Name one

Interestingly the only Chevrolet cars that are sold in Europe are Corvette and Camaro…

Impressive by “tiny” BMW to sell more than VW, but for sure VW will dominate Europe in 3-5 years.

Sales of electrified vehicles in Europe.

Electric – 88,286
Plugin – 94,999
Hybrid – 305,209

All 3 segments have seen significant increase while share of Diesel fell to 36.5% which is down from 44.9% in 2017-H1.

Is a 2015 BMW i3 rex under 30k miles giga trim
With all options worth $22,000.