BMW Sold Over 9,400 Plug-Ins In October, Up 60%

4 days ago by Mark Kane 14

BMW i + BMW iPerformance + MINI PHEV sales worldwide – October 2017

In October, the BMW Group wasn’t able to repeat its best-ever, 5-digit September result, but it still did fairly well nonetheless.

In total, 9,405 plug-in BMW i Series, BMW iPerformance and MINI Electrics were sold.

BMW i3 (94 Ah) REX and BMW i8

That works out to a gain of 60.3% year-over-year, and also enabled the company to hit plug-in share of nearly 4.8% last month (still much higher than its traditional auto peers competing globally).

However, as strong as the results were, it might not been enough to help the BMW Group reach its target of 100,000 plug-in sales for 2017.

With two months to go, BMW has delivered 78,096 electric vehicles (which is up 63.7% year-over-year).  So, its going to be a close finish.

The i3 was one of the best plug-in models for BMW in October with 2,851 sales.

In the case of regional markets, there are some such as the US and France, where plug-in sales accounted for up to 8% of the total BMW Group sales (and as high as 30% in Scandinavia):

“In October, BMW i and iPerformance vehicles made up around 8% of total BMW sales in the USA, France, the UK and the Netherlands, with electrified sales in Scandinavia accounting for over 30% of total BMW deliveries.

October sales of BMW i, BMW iPerformance and MINI Electric vehicles totalled 9,405, an increase of 60.3% on the same month last year. The BMW i3 increased sales in the month by 20.3% (2,851).”

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14 responses to "BMW Sold Over 9,400 Plug-Ins In October, Up 60%"

  1. terry says:

    YoY up 60%. Crazy, if any automakers ignore this growing market is just stupid. E-revolution is here rightnow.

    1. Hans Blix says:

      Indeed. If it continues to grow 60% YoY, BMW will reach a 100% share of plug-in sales in less than 7 years! Before 2024.

  2. Tom says:

    I’m sure the ‘well they aren’t real EVs’ crowd will show up here quickly.

  3. mx says:

    The i3 uptake from the BMW customer base is pretty disappointing. If you won’t buy innovation you won’t get it.

    I’m guessing 100% of i3 purchasers are new to BMW. And that’s too bad because it’s a great fun, lux EV.

    Or, it could be that people able to afford an i3 are also able to afford and wait for the Tesla Model 3. Meaning BMW should have never delayed the i5.

    1. Meh says:

      You’re correct, it’s very high. The i3 is mostly conquest sales of people coming from non luxury brands. I think there’s an article somewhere stating it’s like 80% conquest sales.

      When i talked to my SA he said BMW had had to retrain customer service employees dealing with i3 customers (i presume the iConcierge folks). He said the typical i3 customer is not the traditional BMW customer and aren’t car enthusiasts, knowing little to nothing about cars in general. Instead he said most are tech geeks so the customer service has had to be retrained to handle them differently.

  4. mxs says:

    The real gem in hiding should be the Mini-E for BMW. i3 is just too quirky looking for average BMW buyer. Technically it is not advanced above the other current EV offerings, except for the badge … LOL

  5. Prad Bitt says:

    Well now plug-in hybrids are called “electrics” while a standard hybrid is called a gas powered car?!?
    How many electric only cars BMW has sold is the real question to ask. The next thing we will see is mild hybrids counted as electric cars! What kind of dipped B.S. is that?

    1. Mikael says:

      Plug-in hybrids can drive on “fueled” electricity. A traditional hybrid can only drive on gas (with some gas being recovered as electricity to make it a slightly more efficient gas vehicle).

      Plug-in hybrids are electric, but only partly electric from 0% to 100% with the norm closer to 50% than the extremes.

      Traditional hybrids are 0% electricity, 100% gas.

      You have the answer to your question in the article anyway. There were 2851 all electric BMW’s sold last month.

      1. Prad Bitt says:

        The powertrain of a traditional hybrid is half electric.
        The power train of a plug-in i3 is 100%
        electric, but as you say is fueled by both gas and electricity.
        Mild hybrids are not driven by an electric motor at all.

        The number 2851 is for all i3 sold. We don’t know how many of this were purely electric.

        1. Mikael says:

          The powertrain is pretty irrelevant, it’s where the energy comes from that count. A traditional hybrid is nothing but 100% gas fueled.

          For the i3 the total number is basically what counts for all electric too even though you are technically correct. The BMW i3 is sold as all electric for a large majority and the rest are the only BEVx vehicles that exist and are in reality almost exactly the same as the all electric version, unlike a regular PHEV.

        2. Dan says:

          The ReX is a very different beast. I only use it 1 week a year when I take a longer than usual road trip. For the remaining 51 weeks, I don’t use gas at all. Calling it a phev or a hybrid makes it seem like it constantly switches between the two, which it does not.

          1. WARREN says:

            And the irex differs from most hybrids in that full HP is available in 100% electric drive mode. Whether its the BEV or irex. Same electric motor. It can be argued the Volt has its best acceleration with the engine coupled through the planetary. But the Volt only has half the AER of an i3. And yet with a 5 minute stop for gas, the i3 can pick up another 70 miles.

  6. mzs.112000 says:

    Cant weight for the Samsung SDI 125Ah cells, supposedly they are going to be able to fit in the same size and similar weight to the 94Ah ones.

    If the i3 had 150 miles of range, in the same price it has right now, it would sell like hotcakes in it’s segment.
    Of course even better is, it allows BMW to up the range of it’s plug-in hybrids to over 20 miles, finally catching up with Ford.

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