Shock and Awe! Data Shows Netherland’s December EV Record At 9,309 & 23.8% Market Share!

JAN 6 2014 BY MARK KANE 20

New registrations in Netherlands- Year 2013

New registrations in Netherlands- Year 2013

The invaluable EV Sales blog has delivered accurate data again on electric cars sales that in Europe are very hard to gather, due to different sources for every market, and typically none on EV sales if there exists an ICE version with the same name.

In December, the Netherlands was at the top of the EV sales chart with sales of 9,309 pure electric or plug-in hybrid cars, which beats even the U.S. The crazy December sales volume accounts for ~40% of plug-in sales in the Netherlands in the whole of 2013 (23,149).

Market share for plug-ins isn’t approaching 20%. It’s over 20% already. 23.8% to be accurate.  Norway is only at just over 11%!  The Netherlands doubled Norway’s EV market share!

Outlander PHEV

Outlander PHEV

King of the market is for the third time in a row is the Mitsubishi Outlander PHEV. The Outlander PHEV is the overall best selling vehicle in Netherlands.  In December alone the Outlander PHEV accounted for 4,976 copies (12.6%) out of the 4,988 Outlanders sold (12.7%) – only 12 petrol-only versions were sold.

For the whole year, Mitsubishi Outlander PHEV sales seems to be at 8,343. Not bad at all, especially considering that it was a late comer.

Second best for sales in the Netherlands for December (and for the whole of 2013) was the Volvo V60 Plug-In. 1,734 sold last month, from 2,082 Volvo V60s in total, meaning that over 83% were electrified. YTD number stands at 5,906.

Our report initial report on the Opel Ampera (703), and Tesla Model S (578) in December was accurate. However, 508 for Model S sales reported by EV Sales blog differs by 70 units, so we need to seek future confirmation (our source was here).

New PHEV registrations in Netherlands - Year 2013

New PHEV registrations in Netherlands – Year 2013

Volkswagen e-up!

Volkswagen e-up!

The big missing part of the previous report was Volkswagen e-up! performance, which shocked us by beating all BEVs except the Model S. 397 were sold and 588 YTD. Yes, e-up! is taking off in Norway and now in the Netherlands.  In December, e-Up! sales were almost 700 units in these two countries alone!

BMW i3 ended December with 225 sales in the Netherlands, Renault ZOE 205 and Nissan LEAF 110 – all of them however were behind the Toyota Prius Plug-In with 386 sold.  For 2013 in total, the Toyota Prius Plug-In sold 2,364 units, just ahead of the Opel Ampera (2,208).

New EV registrations in Netherlands - Year 2013

New EV registrations in Netherlands – Year 2013

Source: EV Sales

Categories: Chevrolet, Mitsubishi, Nissan, Opel / Vauxhall, Sales, Toyota, Videos

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20 Comments on "Shock and Awe! Data Shows Netherland’s December EV Record At 9,309 & 23.8% Market Share!"

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That’s great. I would say they’ve reached the tipping point already. With 23% market share, almost everybody know somebody who has a plug-in car. This fist-hand knowledge and experience will far outweigh any ad campaigns (positive or negative) and vastly help to dispel any myths about these vehicles.

The Netherlands is likely a small auto market to begin with, though. I suspect it will be some time before the USA reaches 23% market share on plug-ins. It will be at minimum 10 years, probably more like 20 or 30 years.

great !!
that will make the second hand ice cars to down the value more than 50%
youll get a good car by 100o euros
they will export to africa i guess

Awesome news! Thanks!

Similarly to Norway (and to a lesser extent, the US), this shows again that what really drives sales up – besides the availability of great plug-in choices which is now a reality – is *direct* subsidies to the buyers.

When sufficient subsidies are being offered, Europeans, with their high oil prices and greater environmental awareness, will flock to EVs. If subsidies are only to the maker (as they are in Germany, maybe also France?) – then oh well…

I just checked on Google charts: unlike Norway, the Netherlands have suffered from the Euro recession just as bad as other NW European nation. Which makes this EV wave all the more impressive.

And btw, the Dutch auto market is not that small. Quite a bit larger than Norway’s. Certainly comparable to a large US state, if it was a US state it would be the 5th largest by population. The motorization rate is quite a bit lower, but still a substantial market.

While this may be true, I hate to think of subsidies being the only reason for these vehicles to sell. Eventually they’ll have to sell on their own without the subsidies.


But subsidies are needed right now, to level the playing field.

I think that negative intensives for gasoline cars are better for leveling the playing field. It is good to tax gasoline cars, because they have higher environmental and economic external costs.

With higher production volumes the price will go down, the EVs and plug-in hybrids are still way more expensive than they should be considering the price of what’s been added and removed from the regular ICE’s.

To get to higher production volumes fast subsidies are needed. Then the prices will fall and the sales can stand on their own legs without subsidies.

And it breaks down the mental barriers when the neighbor or a co-worker or a relative has an electric car that you can try and hear about and when the infrastructure is built (which is harder to do with a small EV population).

The $10.00 dollar a gallon gas also helps to write the rules vs. $3.25 gallon gas.

Such as you buy ten gallons in Europe $100 dollars for even the common US Car

The same amount of gas in the US $32.50 for a regular car needing 10 gallons of gas.

The look on someone’s face when they only have to pay a $1.50 for fuel then they had had been paying $10 gallon for fuel priceless..

Tax benefits is the main reason (PH)EVs sell well in Norway & Netherlands. The main tax advantage, IIRC, is going away after 2013 in Netherlands. So, don’t be surprised if the market share declines in 2014.

Yes, disappearing EV intensives were the reason for December PHEV surge.

The tax benefit for PHEV disappeared on January 1st. From that day on you’ll be taxed 7% if you get the car from you company. I still expect it to sell but not in the same amount as December. According to the Dutch autoweek car magazine a lot of people bought the Outlander without even testing it but just because of the tax credit.

Indeed. Lets just hope there is enough momentum to keep the ball rolling, albeit at a slower pace probably

Holland finally waking up to the fact that they have front row seats to global warming ocean rise 🙂
It’s probably an artificial boost due to law changes for 2014 but still, 24% is crazy significant.
Given the extremely narrow selection of cars available and their ridiculous prices that’s very unexpected. Imagine what would happen if good EVs at fair prices were available.
Isn’t Shell dutch? 🙂
Shell can go straight to hell.

Huge numbers. I wonder what the details of there subsidies are and why PiP would outsell the Volt? Perhaps they qualify for similar incentives?

Chevy Volt and Opel Ampera are the same car despite nameplates, so Prius did not outseld Volt+Ampera.

Intelligent people = they get EV’s 🙂

Says something about the rest the countries around the world doesn’t it…

What’s up with Renault Zoe? It’s much cheaper than everything else, yet it lags behind….

Well, it’s cheaper without batteries…
When you add up the monthly rental cost, it ends up to be more expensive than a Leaf, in about 12 years. Servicing and warranty on the battery are included, though.

With these exceptional December results, the Netherlands reaches Norway in terms of plug-in market share for the whole 2013: 5.5% in both countries!
That’s 23,149 in Holland and 7,882 in Norway (not including imports).

You saw a rush because a tax benefit ended jan 1st 2014 because of this benefit EV were attractive price wise compared to conventional cars.You will probably see sales fall off a cliff this first month of Jan.