The Mercedes-Maybach EQS SUV Has An Outrageous $50,000 Discount

The German luxury automaker seems keen on slimming down its inventory of EQ EVs.

Photo by: Mack Hogan/InsideEVs

Iulian Dnistran

By: Iulian Dnistran

Nov 10, 2025 at 9:49am ET

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Mercedes-Benz is discounting the top-spec EQS 680 SUV by a whopping $50,000.
The hefty price cut applies to the 2025 model, but the automaker is also cutting prices on the 2026 model.
The incentive is so large that it drops the car’s final price by over a quarter.

The Mercedes-Maybach EQS SUV can now be had with a massive discount that can lower the final price of the car by over a quarter, as discovered by CarsDirect.

When buying or leasing a 2025 Mercedes-Maybach EQS 680 SUV, the automaker will throw in a $50,000 discount known as the “Mercedes Incentive Bonus,” making it the largest price cut for a new EV this year, alongside the similarly outrageous discount offered by Maserati earlier this year.

The offer is valid until Dec. 1, and it one-ups the previous incentive by a healthy $20,000, which could upset some folks who decided to pull the trigger on a brand-new luxury electric SUV. That’s not all, though, as the 2026 Mercedes-Maybach EQS 680 SUV is also in for a more than decent discount of $23,000, according to CarsDirect.

Both incentives are huge, but it’s worth remembering that the top-tier Maybach-spec EQS SUV starts from an eye-watering $180,000, so even with a price cut as big as $50,000, we’re still looking at a car that costs at least $130,000. That’s a lot, but the automaker also has incentives for the non-Maybach 2025 EQS Sedan and SUV, which are eligible for a $10,000 discount when buying with cash, or $10,500 when leasing.

Mercedes-Benz seems hell-bent on getting rid of its inventory of EQ-badged EVs before the new CLA and GLC electric models make their way into showrooms. Earlier this year, the German automaker paused production of all U.S.-bound EQE and EQS models, despite the SUV versions of these EVs being assembled at the company’s plant in Tuscaloosa, Alabama.

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The first-generation EQ models have often been criticized for their bean-shaped bodies and high price tags. The company itself admitted that the styling of the aerodynamic EVs has been a little too futuristic for their own good, which is why the new CLA and GLC have a slightly more conventional look.

With a discount as big as $50,000, though, one might be inclined to ignore the design of the car and instead focus on the lavish interior.