The Jeep Wagoner S will be the American carmaker’s first series production battery-powered model sold in the United States and Canada. Set to be revealed tomorrow, the Wagoneer S will be built at Jeep’s Toluca Assembly Plant in Mexico, according to Automotive News quoting a source with knowledge of the matter.

Jeep’s first U.S.-bound EV is a big gamble, considering it will go against the extremely popular Tesla Model Y in the increasingly crowded mid-size crossover segment.

Get Fully Charged

Jeep's EV push

The brand known mostly for its off-road-oriented Wrangler is slowly but surely shifting to an electrified lineup. The Wagoneer S will be its first U.S.-bound all-electric model, followed by battery-powered versions of the Wagoneer, Grand Wagoneer and Grand Cherokee.

The Model Y is built stateside at Tesla’s factories in California and Texas. With production of the Jeep Wagoneer S set to begin in Mexico later this year, the Stellantis-owned automaker hopes to bring its inaugural EV to a competitive price point in an age where affordability is the name of the game.

Tesla’s Model Y, which last year was crowned the best-selling car in the world, starts at $44,990 excluding the $7,500 tax credit for which it is eligible when purchasing, while the top-spec version goes for $51,490. To make a lasting impression, Jeep will have to price the Wagoneer S in a similar range, and building it in Mexico might help it do just that, thanks to lower manufacturing costs compared to the U.S.

That said, the first teasers suggest the off-road-oriented carmaker’s EV will be positioned more upmarket, with several displays scattered throughout the interior and a spec sheet better than that of the rumbling V-8-powered Grand Cherokee Trackhawk. 

Gallery: Jeep Wagoneer S EV First Look

Jeep said the Wagoneer S would be capable of accelerating from zero to 60 miles per hour in 3.4 seconds, a tenth of a second quicker than the Tesla Model Y Performance, thanks to a dual-motor setup that puts down an estimated 600 horsepower and 617 pound-feet of torque. The estimated range of the Wagoneer S was advertised as “over 300 miles.”

Jeep isn’t the only American automaker turning to Mexico for its EV efforts. Ford makes the Mustang Mach-E at the Cuautitlán Stamping and Assembly Plant and General Motors assembles both the Blazer EV and Equinox EV at the Ramos Arizpe Assembly plant.

Get the best news, reviews, columns, and more delivered straight to your inbox.
For more information, read our
Privacy Policy and Terms of Use.
Got a tip for us? Email: tips@insideevs.com