Kia's car sales in Europe decreased during the first quarter of 2020 (by 14.5% to 113,026), but in relation to the entire market, the South Korean manufacturer actually did very well.
Market share improved to a record 3.7% and almost one-fifth of the total volume were electrified cars: xEVs (BEVs, PHEVs, HEVs).
xEV sales amounted a record of 21,340 (up 20.8% year-over-year) or 18.9% of all Kia sales (compared to 13.4% a year ago).
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Kia's plug-in lineup of plug-ins was recently strengthened by two new plug-in hybrids, the Ceed SW and xCeed PHEVs:
- Kia Soul EV (e-Soul)
- Kia Niro EV (e-Niro)
- Kia Niro PHEV
- Kia Optima PHEV (saloon and Sportswagon)
- Kia XCeed PHEV
- Kia Ceed Sportswagon PHEV
Kia xEV sales in Q1 2020:
- BEVs: 32% or over 6,800 (vs 22% a year ago)
- PHEVs: 30% or about 6,400
- HEVs: 38% or about 8,100.
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