Nine Lucid Studio locations to open in 2020.

Today Lucid Motors announced their retail sales and service strategy, as well as the specific locations of the nine "Lucid Studios" planned to open in 2020. 

Sales

From the press release:

Lucid is focusing on a direct-to-consumer model, partnering with leading California-based design firms to build a network of retail spaces to enable customers to experience the brand and its products in locations that underscore its unique design aesthetic. Like its first car, the all-electric Lucid Air that will enter production at the end of 2020, Lucid Studios draw inspiration from the beauty, innovation, and diversity of its home state of California. Also like the Lucid Air, the interior of Lucid Studios will showcase color and material themes that represent specific locations within the Golden State, as well as its focus on innovation with unique digital and technology experiences.

“We thoughtfully developed Lucid’s retail strategy to provide customers with very specific experiences when they enter our studios and engage with our representatives,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “From the materials they view and touch, the experience of the VR configurator, the design of the studios in the context of the vehicles, and along with the physical locations of the studios themselves, everything comes together for our customers to absorb and appreciate the values infused into the Lucid brand.”

Lucid Motors Studio
Lucid Motors Studio

Service

From the press release:

In developing a service strategy, Lucid extended its luxury-minded brand experience to this key touchpoint by offering the convenience of support at the physical location of its customers. Lucid products such as the Air also feature over-the-air updates and remote diagnostics for immediate updates. Lucid service teams will deliver seamless customer service by utilizing mobile service vans and certified partners for roadside assistance and collision repairs.

 

Lucid Studios

Lucid recently opened its first Retail Studio at its Silicon Valley headquarters in Newark, California, and will open eight more Lucid Studios in 2020. Those will be located in:

  • New York City, NY
  • Miami, Fla
  • West Palm Beach’s Rosemary Square, Fla
  • Wilshire Boulevard in Beverly Hills, Ca
  • Westfield Valley Fair in San Jose, Ca
  • Westfield Century City in Los Angeles, Ca
  • Los Angeles, Ca
  • Orange County, Ca

Lucid will have service centers at the Silicon Valley and Beverly Hills Studios to provide support in those key markets. There will be more service centers and studios opening in 2021 in New York, Florida, Washington D.C., Chicago, Orange County, and San Diego, as well as in Europe. Lucid will initially concentrate in regions with strong interest and high adoption rates for electric vehicles. It's also interesting to note that Lucid says they are considering future locations based on where their reservations are coming from. 

Lucid Motors Studio

“We couldn’t be more excited to partner with Lucid to provide destinations for consumers to experience the future of luxury electric automobiles in-person,” said Jean-Marie Tritant, president, U.S., Unibail-Rodamco-Westfield. “Lucid’s focus on sustainability aligns with our company’s commitment to creating better places, and the brand’s innovative and service oriented attributes fit perfectly within our flagship shopping destinations in Silicon Valley, Los Angeles and elsewhere. As we continue to bring a new mix of tenants to our centers, and explore the vanguard of experiences for guests, forward thinking companies like Lucid are seeing the benefit of our global platform to create unique, authentic connections with customers.”

Lucid will reveal the production Air luxury sedan at the New York Auto Show in April, provided the is a New York Auto Show. The Geneva Motor Show was just canceled because of concerns about the coronavirus spreading at such a large international gathering.

So it's not out of the question that could happen to the New York Auto Show also. If it does, we're sure Lucid will have a plan B ready to do the reveal, and we'll be there to report the unveiling just the same. 

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Lucid Motors Announces Sales and Service Strategy and Key Retail Locations

 

With nine Lucid Studios opening in 2020 and more globally in 2021, the company readies locations for brand and product experiences ahead of Lucid Air’s start of production in late 2020

 

NEWARK, CA, March 4, 2020 — Lucid Motors, which seeks to set new standards for sustainable mobility with its advanced luxury EVs, today announced its overarching retail strategy, as well as specific locations for its retail network, service support, and plans for future growth.

 

Lucid is focusing on a direct-to-consumer model, partnering with leading California-based design firms to build a network of retail spaces to enable customers to experience the brand and its products in locations that underscore its unique design aesthetic. Like its first car, the all-electric Lucid Air that will enter production at the end of 2020, Lucid Studios draw inspiration from the beauty, innovation, and diversity of its home state of California. Also like the Lucid Air, the interior of Lucid Studios will showcase color and material themes that represent specific locations within the Golden State, as well as its focus on innovation with unique digital and technology experiences.

 

The studios are conceived as technology hubs for an integrated digital experience, with Lucid’s Virtual Reality Experience taking center stage. Combining the physical and virtual worlds with a vehicle interior model and immersive VR, customers can explore the Air inside and out either by themselves or with a group. In combination with a full suite of proprietary digital experiences that will be fully realized in 2020, the result is the creation of a fully connected and personalized journey for customers.

 

In developing a service strategy, Lucid extended its luxury-minded brand experience to this key touchpoint by offering the convenience of support at the physical location of its customers. Lucid products such as the Air also feature over-the-air updates and remote diagnostics for immediate updates. Lucid service teams will deliver seamless customer service by utilizing mobile service vans and certified partners for roadside assistance and collision repairs.

 

“We thoughtfully developed Lucid’s retail strategy to provide customers with very specific experiences when they enter our studios and engage with our representatives,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “From the materials they view and touch, the experience of the VR configurator, the design of the studios in the context of the vehicles, and along with the physical locations of the studios themselves, everything comes together for our customers to absorb and appreciate the values infused into the Lucid brand.”

 

Lucid recently opened its first studio at its Silicon Valley headquarters in Newark, California, with a preview event for reservation holders featuring the production version of the Lucid Air that will be unveiled in New York in April. Eight additional studios are expected to open in 2020, with construction already underway for several of them. These include studios in New York City; Miami and West Palm Beach’s Rosemary Square in Florida; and in various locations in California, including Wilshire Boulevard in Beverly Hills, at Westfield Valley Fair in San Jose, at Westfield Century City in Los Angeles, and locations in Los Angeles and Orange County.

 

The studios in Silicon Valley and Beverly Hills will also feature service centers to provide support in these key markets. More service centers and studios will open in 2021 in New York, Florida, Washington D.C., Chicago, Orange County, and San Diego, as well as in Europe to reflect strong interest in a region with high adoption rates for EVs. Many additional cities are being considered and will be prioritized based on reservations.

 

“We couldn’t be more excited to partner with Lucid to provide destinations for consumers to experience the future of luxury electric automobiles in-person,” said Jean-Marie Tritant, president, U.S., Unibail-Rodamco-Westfield. “Lucid’s focus on sustainability aligns with our company’s commitment to creating better places, and the brand’s innovative and service oriented attributes fit perfectly within our flagship shopping destinations in Silicon Valley, Los Angeles and elsewhere. As we continue to bring a new mix of tenants to our centers, and explore the vanguard of experiences for guests, forward thinking companies like Lucid are seeing the benefit of our global platform to create unique, authentic connections with customers.”

 

Lucid will unveil the production version of the Air in New York in April of 2020. In addition to the vehicle’s final interior and exterior designs, new details on production specifications, available configurations, and pricing information will also be shared. Currently, in-house development on what is intended to be the world's most advanced electric car continues at a rapid pace, including battery packs with unmatched energy density and electric motors that are incredibly powerful yet efficient. Lucid is manufacturing 80 beta prototypes at the company’s Silicon Valley headquarters, which will be used for comprehensive testing and validation for key vehicle dynamics, as well as crash testing to confirm exhaustive simulations.

 

About Lucid Motors

Lucid’s mission is to inspire the adoption of sustainable transportation by creating the most captivating electric vehicles, centered around the human experience. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan, featuring a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, the Air will be capable of over 400 miles range and 0-60 mph in under 2.5 seconds. Production of the Lucid Air will begin in late 2020 in Lucid’s new factory in Casa Grande, Arizona.

 

Media Contact

Andrew Hussey

media@lucidmotors.com