It's done relatively well since then, making up around 13 percent of all A3 sales here in its first eight months, and reaching 20 percent last December (see chart below). That first year, the 2017 Audi A3 E-Tron started at $37,900, climbing up to $38,900 for the 2017 model year.
For 2018, the pricing climb continues, with the Premium (read: base) trim starting at $39,500, the Premium Plus at $42,600 ($42,000 in 2016), and the Prestige at $48,100 ($46,800).
Audi A3 Sportback e-tron sales in U.S. – April 2017
For 2018, Audi has made a few updates to the A3 line up. Two USB ports and heated front seats are now standard on all models. The Premium Plus trim gets Audi side assist and an optional Bang & Olufsen Sound System, MMI Navigation plus, and Audi Virtual Cockpit in the Technology package.
There is only one minor change being made specifically to the A3 Sportback E-Tron: available and new 18-inch, multispoke design wheels with all-season tires as part of the Sport package. As before, the Audi A3 Sportback E-Tron is only available at participating Audi dealers. For more details on the A3 Sportback E-Tron's powertrain and other details, read this.
We said two years ago that the A3 Sportback E-Tron was a vitally important vehicle for Audi's plug-in strategy. The vehicle has been a solid seller here in the U.S., Volkswagen and Audi both have big goals for plug-in vehicles in the coming years, and if early sales of the A3 E-Tron are any indication, these sorts of ambitions could be met. Especially when we look to the future and more E-Tron models, like the E-Tron Sportback Concept that was just displayed in Shanghai.