Netherlands Now #1 Market In Europe For Tesla Model S

AUG 21 2018 BY MARK KANE 12

Knocks Norway out of the top spot

The Netherlands just became the #1 market for Tesla Model S in all of Europe.

Sales of Tesla Model S in Europe are the highest right now in the Netherlands and Norway. After the first seven months of 2018, Netherlands is now #1 with 1,927 new registrations (up 122.5%), while Norway reports 1,853 (up 117.2%).

The next three countries not only import less Tesla Model S, but are experiencing decreasing demand, it seems:

  • UK – 985 (down 23.9%)
  • Germany – 907 (down 33.6%)
  • Switzerland – 502 (down 18.0%)

Netherlands is now on the rising curve, because customers are experiencing a run for the expensive all-electric cars by the end of the year at lower taxes than in 2019. Jaguar I-PACE should peak in the Netherlands this year too.

  • Current BEV BIK tax: 4% for full price
  • From January 1, 2019: 4% tax will be applied only to the amount of up to €50,000. The amount above €50,000 will be taxed 22%

Overall, Tesla sales (S & X) are still the highest in Norway (over 4,000) compared to over 3,000 in the Netherlands.

Categories: Sales, Tesla

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12 Comments on "Netherlands Now #1 Market In Europe For Tesla Model S"

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the future is electric

where are nevs EVs? they would have been the no1 in the netherlands!!!!!!

Europeans, Dutch people including drive 130kmh (81mph) on most highways
100km/h (60mph) smaller main roads
and 80km/h (50mph) in city main streets.
30/50km/h (<30mph) in city centers

Nevs only are suitable within a neighbourhood which are much smaller in European cities. We hop sooner from city to city using 130km/h (130-250km/h when in a hurry).

Nevs are actually more suitable in mega cities than in small-ish cities as you could go by pedal power / bike instead.

I think the reason the numbers are down on Tesla is because Model 3 which is smaller and cheaper is better suited for European roads and should be available in a lot of countries in 2019 and going forward. Model 3 is more suitable for Europe roads then the larger Tesla cars and once it becomes available even at the lower base price in the future, it will be a winner and sales will go through the roof. Tesla does not advertise and is mostly word of mouth and since everyone loves the car the demand should only increase.

That would be the case if it was sold in Europe but as far as i know no TM3 was shipped there yet.

I saw one in the car park at Leeds Bradford airport a couple of weeks ago in the UK. I assume it was a personal import.

Model S sales are actually down / stagnating worldwide

Sales of EV’s (higher than €50,000) will continue in 2019.

Because the first €50,000 is taxed at just 4%. That advantage will remain in 2019.

ICE vehicles are taxed at 22% for the full amount of the car. There is no advantage.

Better to have some advantage than to have no advantage at all.

So, people in The Netherlands will keep choosing EV’s as their new company car. Although, there might be slightly less in 2019. Because there will be more EV models to choose from in 2019.

EV’s in general will be more accepted and more popular in 2019. That’s the main point.

Wonder at what point the used EV market would be comparable in size to the new one. In less prosperous Eastern Europe that has been the case with little or no incentives.

Many Plug-Ins are exported to Eastern Europe after the lease period has ended in The Netherlands.

Yes. A few years back there was a difference of 14% (mostly hybrids and small diesel engines <100 grams Co2) vs 25% cars. Those 14% cars were the most popular cars sold in the Netherlands. I guess for full electric there is a bigger hurdle to overcome, but those over 50K Tesla models are very easy to live with. A 100K Tesla/Jaguar will have 13%, a 75k Tesla will have 10%, still a major difference from the 22% every ICE gets. Don't underestimate the Dutch company lease shoppers desire to pay less tax, it's a major driver in the Dutch market (see small diesel / Toyota Hybrid / Outlander Phev sales peaks in the past).

Company cars in Germany will get a tax cut from 1% to 0.5% of the price you need to pay each month in January 2018. Essentially if you have a company car and it costs $100k, you need to pay $1000 each month. In January only $500/month. This is a huge tax cut and people are waiting for that.