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Geoff Shelley

Contributor geoffshelleywrites@gmail.com

Has had an interest in electric vehicles for over 20 years.

Is currently the CEO of feJ Works Holdings.

Is fascinated with marketing histories, both successes and failures, but particularly successes.

Articles by Geoff Shelley

Tesla's Future Battery Might Use Diamonds, Could Transform The Industry

How about a battery that can generate enough electricity to power an EV for years without ever needing to be recharged?

Battery Tech - Sep 21 2020 -

Op-Ed: GM Could Put Tesla Out Of Business

Opinion - Mar 11 2020 -

UPDATE 2: Rise Of The PHEVs: We Email Companies Words Of Encouragement

Despite past PHEV failures, the RExEV configuration could easily catch on and prosper in select markets today.

Opinion - Mar 10 2020 -

Op-Ed: Will Ford And The Mustang Mach-E Survive?

Why are legacy automakers like Ford just barely dipping their toes in the EV market?

Opinion - Mar 4 2020 -

2020: The Year Of Peak New-Car? Disruption Is Fast Approaching

We summarize Tony Seba's recent keynote speech about the future of transportation.

EV Education - Feb 12 2020 -

Revisited: The $28,000 Tesla With a 440-Mile Range?

What if we could eat our cake and have it, too?

Weird - Feb 11 2020 -

Op-Ed: Here Comes Tesla - In-Depth Analysis Into Automaker's Future

I take an in-depth dive into Tesla as it stands. Where has it come from, where is it going, what does the future hold?

Opinion - Feb 5 2020 -

Op-Ed: The All-New Mazda MX-30 Doesn't Attempt To Go Far Enough

Mazda has finally succumbed to producing an electric car, but it fails on the most important metric and then some.

Opinion - Jan 13 2020 -

Op-Ed: I Honestly Love Tesla FUD (Fear, Uncertainty, And Doubt)

"It's proving to be true. Tesla IS facing a demand cliff. Hopefully, they'll be able to climb it." Me - June 2019

Opinion - Jan 10 2020 -

Ford's Mustang Mach-E Takes Direct Aim At Tesla's Customer Base

But that's really okay. Bring on the pony, and hopefully, more will join the race.

Opinion - Nov 18 2019 -

Op-Ed: If I Were Tesla, I Would ...

If you were in charge of Tesla, what suggestions would you offer up?

Weird - Nov 6 2019 -

Electric Car Range And Affordability: Is There A Magic Combo?

Let's look into an extremely deep dive into what may finally spur EV adoption.

Industry Outlook - Nov 5 2019 -

The $28,000 Tesla With A 400-Mile Range?

What if we could eat our cake and have it, too?

Weird - Jun 19 2019 -

Op-Ed: Let The Tesla Bulls Rage On And Chuckle At The Bears

Why I'm Bullish on Tesla.

Industry Outlook - May 2 2019 -

Will This Prove To Be Tesla's Smartest Move In Years?

The deadline for the Tesla Maxwell merger was set to happen this week, but is extended a month. It could prove as important to Tesla as Gigafactory 1 and Superchargers.

Battery Tech - Apr 9 2019 -

Four Advantages Of Manufacturing EVs Over ICE Vehicles

While EVs are more expensive than gas-powered cars, primarily due to the high cost of batteries, there are several advantages when it comes to manufacturing them.

EV Education - Feb 17 2019 -

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