In 2013, Mitsubishi Sold 9,608 Outlander PHEVs in Japan; Approximately 18,000 Worldwide!

FEB 3 2014 BY MARK KANE 16

Outlander PHEV

Outlander PHEV

Mitsubishi had another strong month of Outlander PHEV sales in Japan with 1,488 delivered in December.

This is less than in November, but it’s still a great finish to the year.  With 1,488 delivered in December, the Outlander PHEV outsold all other plug-in vehicles in Japan.

Total sales of the Outlander PHEV in Japan in 2013 was 9,608!  That’s almost as high as Nissan LEAF sales in its first year of availability.

The Outlander PHEV could have posted even better results for 2013 had it not been for some battery issues that restricted sales for awhile.

Together, with 8,197 units sold in Europe (8,009 in Netherlands), Outlander PHEV sales for 2013 stand at 17,805.

The next target for Mitsubishi is to reach 30,000 units by the end of March.

Categories: Mitsubishi, Sales


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16 Comments on "In 2013, Mitsubishi Sold 9,608 Outlander PHEVs in Japan; Approximately 18,000 Worldwide!"

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Dr. Kenneth Noisewater

Wow, it’s as if there’s some sort of pent-up demand for a plugin SUV.

Too bad GM doesn’t make any :/

Yeah what will it take to wake up GM to start building the MPV5 Voltech? Maybe when the Outlander PHEV is outselling the Volt they will finally get the hint. I am guessing that if Mitsubishi can multi-source there batteries and get production up that the Outlander PHEV could be their #1 selling model.

Unreal the opportunity being missed in the us market
I know we are not the center of the world but we are as far as the SUV is concerned.

It may not be Mitsubishi or GM but someone will cash in on the PHEV SUV

What do I know

As we have so often said on these message boards, a plug-in hybrid SUV was a no brainer. I don’t understand why no else did it. I can only guess that they were too afraid of cutting into their profits of their traditional gas-only SUVs.

I had been thinking they just don’t want to mess up in the US market or be way behind demand that they couldn’t supply. But, probably they are just trying not to cannibalize SUV sales in the US as they sell off that inventory. Other automakers are likely doing what you say, just trying to maximize profits. Tesla is going to have such a huge advantage as they scale up, provide more options, and bring the prices down.

It’s a shame GM couldn’t be first with a plug-in SUV, even though they could if they wanted to…. short term thinking.


Yep – GM should have been doing what VIA is doing – I mean, they’re even using GM trucks!

Ford Escape hybrid could have been a nice PHEV with some engineering.

Yep Escape Energi seems like Ford ought to be looking into that.

I cannot fathom why they got rid of the Escape hybrid. True, they weren’t cheap, but they weren’t all *that* more expensive than the 4-cyl ICE versions, comparably equipped. And with that electric motor, I can attest that it drives more like the 3.0L V6 than the 2.5L I-4. So, if you look at it in terms of performance as well as options, the premium was actually pretty small, particularly when compared to gas savings over 50k miles between the hybrid and the V6.

c-max + escape is greatly outselling escape + escape hybrid from the past. I think for ford a clean sheet phev iAwd crossoever would do well. I don’t think you can just shove the energi system into the esacpe and sell any better than the c-max phev.

I hope Mitsubishi U.S. operations are still around and strong enough to bring this to the U.S eventually. Not sure about other areas but it seems like the number of dealerships has dwindled. The Montero, Eclipse and Evo use to be decent selling competitive cars but what has been selling well for Mitsubishi lately?

If it wasn’t for perusing auto websites like this one, I would have figured Mitsu left the US a long time ago. I can’t remember the last time I saw one on the road here in the DC region.

never mind a dealership…

Dr. Kenneth Noisewater

Mitsubishi in the US is still associated with folks with poor credit, and their vehicles have a reputation for relatively-poor reliability.

Mitsubishi are 17th on the car reliability index in the UK, out of 39.
Not great but ahead of, for instance, VW.