General Motors Trademarks E-Ray For Possible Future Electric Corvette

DEC 22 2015 BY MARK KANE 51

Original Chevrolet Corvette logo, 1953.

Original Chevrolet Corvette logo, 1953.

Interesting news comes to us hinting at the possibility of a new plug-in electric…Corvette.

General Motors registered the “Corvette E-Ray” trademark on December 16, 2015 and some media is now speculating of electrification of a future Corvette.

Below you can find info from the trademark database:

"CORVETTE E-RAY" Trademark registered

“CORVETTE E-RAY” Trademark registered

We’re not going to read too much into this at this point in time. The trademark was just filled, so a possible electric Corvette would like be 5 or more years away still.

Source: Autoblog

Categories: Chevrolet

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51 Comments on "General Motors Trademarks E-Ray For Possible Future Electric Corvette"

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With Tesla, Audi, Porsche already committed, GM has to build this. It will be great!

I also hope Mazda makes an electric Miata soon.

Mazda seems pretty anti-EV…for now.
We’ll see what the future holds.

Who cares. By 2025, every manufacturer is going to get dragged into electric, regardless of if they like it or not.



From Your Lips…..To God’ Ears………..

And Baby Jesus’ ears.

Mazda doesn’t have the money. But they did a deal with Toyota I think to trade some of their engine technology for Toyota hybrid technology. So perhaps they can start building some plug-in hybrids.

Hopefully PHEV. Track BEVs suck. Let’s face it. Just give it ~Volt range, and some more KW’s in the motor.

Batteries are improving rapidly.

I see a lot of battery announcements, but I don’t see any available for OEM quantity purchase by automakers.

LG Chem doesn’t need to advertise its breakthru design and price in li-ion batteries. The word has been spread around to the various EV makers, and most of them are now clamoring for LG’s cheaper-per-kWh cells.

No, it’s not.

Yes, it is.

(Am I doing this right?) 😛

By what metric is battery tech not improving rapidly? I think the only tech sector which is improving faster is microprocessors and computer chips.

Battery tech is a long way from a mature technology. Contrariwise, the internal combustion engine certainly is a mature tech. Batteries have a lot of room for improvement; the ICEngine has been essentially unimproved for the past half-century, other than gradual replacement of mechanical controls with electronic ones.

Actually, microprocessor / semiconductor improvement is only due to scaling. The core of it is still the same old from 1960’s: silicon + lithography. Yes, there are some SiGe or GaAs, but by and large, it’s still Si just with smaller lithography resolution.

Battery OTOH, went from lead acid, NiMH, then to various flavors of Lithium and talk of others like Sodium. In terms of core technology, battery is going through far more “revolution” than semiconductor.

There’s a lot more to ICs than that – yes, feature size is a major driving factor of the advancement of the technology over the decades; however, there are also things like: more efficient circuit designs, engineering to make the circuits handle higher current densities, radiation-hardened ICs for modern satellites – it is mostly materials and manufacturing engineering. What it is made of does not make it old or obsolete or lacking in innovation. Silicon is an excellent, versatile semiconductor. The III-V and II-VI compound semiconductors are more difficult to manufacture in bulk, and are primarily for handling specific energy ranges (GaAs for red and IR LEDs, Laser diodes, energy-sensitive photo-detectors, etc; GaN and ZnSe, etc., for blue and UV). Though, to some extent, you are correct. The breakneck innovation in the IC industry has slowed down over the last several years in some respects due to physical manufacturing limits and quantum mechanical limits. Improvements are more incremental and not at the old rate of Moore’s Law. The appearance of continued improvement comes from multi-core processors in consumer electronics, like laptops and desktops – no longer a single processor that is faster and more dense. They now typically take “old”… Read more »

I think the point is there is a big gap between the demands on passenger cars, and the all-brake, all-throttle, demands on cars like the Corvette.

The top series, if we call that formula E, currently swaps cars during races. Tesla motors have heat issues, after ~2 minutes. Energy density, vs. gasoline, has a long way to go and this is the environment where it really shows. I don’t doubt motor cooling can get better, overnight, but battery heat & storage issues are right behind it.

So the muscle car makers want to play in Tesla’s park. I notice that one factor vis-a-vie porche, is that electric cars can go to very high horsepower engines without a significant weight increase. So you can have a car that does not go (or need to go) very far, but can smoke anything else on the road.

This is almost the classic definition of a muscle car, and shows what happens to the high performance end after the electric wave breaks.

I do tend to wonder how much of the market is going to be left after Tesla assumes complete ownership of it. Ie., what does a vette have on a model S? The vette I saw in the showroom as I was shuffling off to lease a spark had a Model S pricetag.

So in that spectrum, the price of an EV is already at the price of an ICE vehicle.


And you don’t get “Free Lifetime” Fill-ups on long trips at Gas Stations with the Vette. 😉

The selling point is that it’s a Corvette. The Model S is a sedan. No matter how nice a sedan it is, some people want a sports car. It’s not as if there isn’t room in the sedan market for other electric sedans. I haven’t seen a single vehicle in the ICE market that has dominated to the point that it left no room for other vehicles in the market. I don’t expect electric vehicles to be any different.

It would be interesting, if Tesla took the full Model S P90DL skateboard bottom, and dropped a long, low, 2 seat Coupe body over it, so they cut the all up weight by 500+ pounds, and delivered it as an Extreme Aero Sports Coupe!

Such a car could likey reach into the sub 0.2 Cd level, and could bump up against 2.5 second 0-60 times and maybe even 9.0 second 1/4 mile times! Price it at an even $100,000 and it would make tracks in big demand! Price it below $80,000 and it would not satisfy demand for a long time!

The Corvette offers a lot of performance for the money. GM has all the experience and tools to put an e Vette together fairly quickly IMO.

I can see this E Vette competing with the Mission e for a whole lot less money.

Hmm, maybe this will be more like the i8. Everyone assumes e-ray = BEV but maybe not.

Anyone trade-marketed SunRay? 😛

I’m guessing you don’t mean this Sunray (-: …

Well, seems like it MIGHT a better idea than the Cadillac ELR. But maybe not. The gearhead Corvette crowd don’t seem like big EV adopters.

Really? I have four EVs in the household now, and I’ve owned 3 Corvettes in my life, still holding on to one of them. Looks like my fourth might be an E-Ray. Can’t wait!

What do you mean by “gearhead Corvette crowd”? Never heard that term in all these years. But if I’m guessing right, the folks you are talking about aren’t usually the ones that buy new ones anyway. Some do, but they are are certainly far from being the majority.

Thx VIN,

you can count me in the gear head club and had a Volt and loved it. Another long time Volt owner Noel Park is also a Vette owner in a big way.

I used to think that the hot Vette would be a Hybrid like the 918 but now I’m sure it should be all electric. Look at the Porsche Mission e as a target.

Porsche vs Vette has been around for a long time. Of course Porsche usually is marginally better but a WHOLE lot more money.

e Vette baby. I wnat one!

What is surprising is why Chevy hasn’t implemented this already. Put SparkEV motor for front, cut the battery in half or third, and you got additional 130 horses and 400 ft-lb of torque at start and AWD to boot.

This was the Hybrid version.

I think the real thing should be all electric AWD.

What I meant was to just add SparkEV motor to existing Vette, V8 and all. Then it’d be 780 horsepower, 1050 ft-lb torque monster. But that may not be possible given the crowded Vette hood.

The concept link you provide is for new car with mid engine, etc. If they’re coming up with whole new car, of course I’d prefer it to be pure BEV and not a hybrid. Maybe 4 SparkEV motors for 520 HP, 1600 ft-lb torque?

What a minute . . .

GM PUT THE VOLTEC DRIVETRAIN IN AN SUV, Pick-up, Mini-van, CUV! Aaaarrrrgh.

They just don’t get it. The Volt is great. But people want something a little bigger. But not a Caddy for blue-hairs and not a penis-envy car like the Corvette.

Of course they get it… They’re still battery production-limited; the compact segment (Volt and Bolt) will absorb all the batteries they can currently make, so it’s economically silly for now to split that production capacity across numerous classes.

And of course, since you need less kWh/car for a compact than for anything larger, it makes sense to use what you can make for now in N Volts rather than N/2 SUVs with the same range.

That’ll change as soon as battery production scales.

I’m sure they have prototypes working internally of Voltec in SUVs & other car classes.

This is definitely what Chevy needs to get serious about electric. Forget the Bolt, and get bold.

In a related note Ford in talks with Google to develop driver-less cars.

The Chevy Cordvette.

Major Points!

I personally never think that filing a name for a Trademark ever implies that they have a product in the pipeline.

More often than not, they are simply trying to get the intellectual property rights locked away before somebody else tries to take it, and they get Santorum’ed.

As in having a name taken and held hostage, like what happened to Rick Santorum with (NSFW)

Hey, wait a minute! That’s my name. I’ve been going by “eRay” since I got my Ford Ranger EV in 2000. How do I file for infringement damages?

As the popular song goes “let it go”

New Vette have been electric/part electric from the start

Well, maybe a future Tesla Model R competitor…


I believe that GM picked up that trademark, and will potentially others in the not too distant future to protect their name.

This will prevent someone (some company) from retrofitting Corvettes and giving them “cool electric names”.

Steven said:

“I believe that GM picked up that trademark, and will potentially others in the not too distant future to protect their name.”

Perhaps. These days, it’s hard to say if a company actually intends to use a trademark, or if they’re just trying to prevent anyone else from using it.

But if GM doesn’t actually produce a product with that trademark after a reasonable period of time, any other auto maker can challenge the trademark in court and take it for themselves.

This is one of the differences between trademark and copyright: Trademark works on the principle of “use it or lose it”.

Ford still holds “Model E” and prevented Tesla from using it.

Yeah, I don’t know how Ford does that. There are provisions in TM law that you have to prove something having to do with using the TM. Ford has not made a vehicle with the Model E moniker since, what, the 1920s?

I don’t see Corvette straying from the V-8 formula any time soon. A V-8 is way simpler than a V-8-plus-electric and probably can be just as powerful.

The high-end ‘Vettes already have more power than is usable on the street.

If GM actually does something with this name, I’m thinking more of an i8 kind of car that looks nothing like a Corvette.

I think this would be good because the white zombie EV always beats the corvettes in the 1/4 mile races. This beats Vipers. I would like to see an electric corvette race the white zombie. It would be interesting to see what GM can do. I think all auto manufacturer’s are going to go EV more quickly than anticipated

Hey, that’s my name!