BMW Increased Plug-In Car Sales In January By 37% – Targets 140,000 In 2018


BMW i + BMW iPerformance + MINI PHEV sales worldwide – January 2018

After selling some 103,080 plug-in electric cars in 2017, BMW set the target for this year at 140,000. The anticipated growth would be 36%.

The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017.

The year began with 7,155 sales of BMW i, iPerformance and MINI plug-in hybrids globally in January (up 36.7%) at 4.2% share of total volume.

“Having delivered well over 100,000 electrified vehicles in 2017, the BMW Group is looking to build further on that success and is targeting 140,000 electrified vehicles this year, thereby maintaining its leading position in the premium battery-electric/plug-in hybrid segment. With sales of BMW i, BMW iPerformance and MINI Electric vehicles increasing by 36.7% compared to January last year, things are well on track to achieve that target.”

Here are some highlights:

  • Scandinavia: More than a quarter of all BMW and MINI vehicles sold were electrified
  • Great Britain/Ireland: electrified vehicles accounted for 11.1% of total BMW and MINI sales
  • U.S.: the proportion of electrified sales was 5.2%
  • MINI Countryman: sales doubled to 6,022 and one out of seven was plug-in hybrid

Categories: BMW, Mini, Sales

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9 Comments on "BMW Increased Plug-In Car Sales In January By 37% – Targets 140,000 In 2018"

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I’m surprised that such a high percentage of BMW’s sales are plug-ins.

I’d be interested in seeing a breakdown by manufacturer – how do the manufacturer’s all compare when it comes to percentage which are plug-ins? Tesla is obviously 100%, but what of the others?

Last time I saw some numbers on it Volvo and BMW were in the top of traditional western car manufacturers.

It’s not quite that impressive. Except for the i3 BEV & REx, all the others are plug-in PHEVs with tiny electric range (<20mi, in some cases <15mi) — all designed to be compliance vehicles for the EU requirements.

Here, for example, the import duties for anything with a plug (irrespective of range) are much lower — 40% vs. 86%, and in the case of luxury vehicles, 40% vs. 103%.

That makes the PHEV version of the high end Mercedes/BMW cars cheaper here than the ICE versions… For example, the S500e is US$87000 cheaper than the entry level S500 (that's the difference, not the price!)
The BMW 740e is ~$58000 cheaper than the ICE 740.
Most of these cars never plug in, and their owners don't even have an EVSE.

Until BMW actually makes cars with real-world 50mi+ range (and given the BMW price delta, there's no excuse not to provide what the Volt does), or midsize/compact BEVs with 180mi range, I won't be impressed.


Well, February numbers have already been published (don’t have it by brand, though):

“BMW Group electrified vehicle sales total 1,963 in February 2018, accounting for 7.4 percent of vehicles sold in the U.S.”

Source: Businesswire, March 01, 2018 01:56 PM Eastern Standard Time

What?? “BMW electrified car sales in February 2018 accounted for 7.4% of vehicles sold in the U.S.” Really?? That would be a major news if it was true. Perhaps what you wanted to say is that BMW electrified cars accounted for 7.5% of BMW vehicles sold in the U.S. in February 2018.

Thinks they meant 7.5% of electrified vehicles sold in the US in February 2018

7,5% of BMW’s sales in the US were electrified (and since they don’t have traditional hybrids it is all plug-ins).

The performance advantage doesn’t hurt either, along with being able to enjoy the quiet ride and hear great music in your car. Even if it’s only 10 miles real world.