The Ferrari Luce Officially Starts At $560,800

The first-ever electric Ferrari makes a Rolls-Royce Cullinan look like a bargain.

Ferrari Luce

Photo by: Ferrari

Nico DeMattia

By: Nico DeMattia

Oct 22, at 1:44pm ET

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There's a tired saying in the automotive biz regarding expensive car prices: "If you have to ask how much it costs, you can't afford it." And as tired and cliché as it is, it's true. People who can afford cars like the new Ferrari Luce don't care how much it costs, they just buy it. That doesn't mean we plebeians aren't allow to be shocked at it's newly released official price tag, though. First reported by Car and Driver, and confirmed to us by Ferrari, the Luce starts at an eye-watering $560,800.

I know car prices of any kind shouldn't really be shocking anymore, as tech bro Instagram accounts have trivialized owning cars with mansion-like price tags. But I'm not sure I'll ever see a half-million-dollar MSRP and not at least widen my eyes with a smidgen of disbelief. In Ferrari's defense, there's a lot of car here, and it seems to be pretty damn special to drive. Even if you don't like the looks, the Luce is probably the most do-it-all Ferrari of all time, so it might actually be the most justifiably expensive car in Maranello's lineup.

Ferrari Luce

Photo by: Ferrari

For all that money, you get four electric motors that combine for a Bugatti Veyron-beating 1,035 horsepower. Remember, this is a four-door sedan, not a hypercar, and yet it has hypercar power and performance. Juicing those motors is a massive 122 kWh battery pack that should give it around 280 miles of range. That's not much range when compared to most Teslas, Lucids, Rivians, BMWs, and even Hyundais. But the vast majority of the cars that beat the Luce on range get nowhere near its level of power and performance.

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Sure, you can get a Lucid Air Sapphire that's more powerful and faster, for half the price, but it isn't a Ferrari, is it? Pull up to a Michelin star restaurant in the Lucid, no one notices. Pull up in a Ferrari and you get all the eyeballs, for better and worse.

Ferrari Luce

Photo by: Ferrari

Much has been said about the Luce's looks and perhaps deservedly so. It's the most divisive Ferrari ever, so it will be interesting to see how it's received by customers. Style can be just as important as pricing for Ferrari's wealthy clients. So are customers willing to drop more than half a mil on something that doesn't drop everyone's jaw? If it were my money, and I wanted an electric daily, I'd probably wait for something like the Bentley Torcal, which is expected to be significantly less expensive. Then, I'd spend the leftover cash on used 458 Italia Spyder. But I can't afford to put tires on the Luce, so my opinion doesn't really matter.

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